Electric Twin vs. Kantar Research Services

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Electric Twin	N/A	N/A	Electric Twin is a synthetic audience platform that helps marketing, insights, product and strategy teams make better decisions. Teams can ask questions, test ideas and understand how different audiences are likely to respond before making decisions in the real world. Research can be run in minutes, with the ability to follow up on findings, explore different segments and go deeper until a team has what it needs to make a decision. Key…	N/A
Kantar Research Services	Score8 out of 10	N/A	Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.	N/A

Electric Twin is sold as an annual subscription, priced per organisation rather than per seat or per response. Pricing is based on the number of synthetic audiences built rather than on how many questions you ask, so a team can run unlimited follow-ups without a metered cost. There is no free tier and no self-serve plan; pricing is quoted on request after a short scoping conversation.

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User Ratings
	Electric Twin	Kantar Research Services
Likelihood to Recommend	- (0 ratings)	7.6 (3 ratings)

User Testimonials
	Electric Twin	Kantar Research Services
Likelihood to Recommend	Electric Twin No answers on this topic	Kantar Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial. Incentivized Verified User Read full review
Pros	Electric Twin No answers on this topic	Kantar There studies provide brand insights in the most particular way. They also help in media planning & measuring their effectiveness. Helps in building brands. Incentivized Verified User Read full review
Cons	Electric Twin No answers on this topic	Kantar The platform can be confusing to navigate at times; UX could be simplified. Ability to utilize more competitive datasets would be helpful. Sometimes takes a while to return data and build out full insights. Incentivized Verified User Read full review
Alternatives Considered	Electric Twin No answers on this topic	Kantar Easy to use, better pricing, deeper understanding. Incentivized Verified User Read full review
Return on Investment	Electric Twin No answers on this topic	Kantar From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing. Incentivized Verified User Read full review
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Electric Twin vs. Kantar Research Services

Electric Twin

Kantar Research Services

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