TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Email on Acid

    Score6.4 out of 10
    N/AEmail On Acid is an email marketing solution built as a standalone product and as an integration into marketing automation tools such as Salesforce Marketing Cloud and Marketo. It includes features such as collaboration, code analysis, and spam filter testing.

    $86

    month

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
    Pricing
    Email on AcidMovable Ink
    Editions & Modules
    The Basics
    $86
    month
    Premium
    $132
    month
    Professional
    $499
    month
    No answers on this topic
    Offerings
    Pricing Offerings
    Email on AcidMovable Ink
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSave 15% on the monthly cost when billed annually!Contact vendor for pricing information.
    More Pricing Information
    Features
    Email on AcidMovable Ink
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Email on Acid and Movable Ink
    Feature
    Email on Acid
    9.2
    4 Ratings
    13% above category average
    Movable Ink
    -
    Ratings
    Mobile optimization10.02 Ratings00 Ratings
    Email deliverability reporting8.53 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Email on Acid and Movable Ink
    Feature
    Email on Acid
    5.5
    3 Ratings
    34% below category average
    Movable Ink
    -
    Ratings
    Dashboards8.01 Ratings00 Ratings
    Standard reports3.02 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Email on Acid and Movable Ink
    Feature
    Email on Acid
    -
    Ratings
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Ideation00 Ratings9.03 Ratings
    Approval workflows00 Ratings10.02 Ratings
    Content collaboration00 Ratings9.02 Ratings
    Content calendar00 Ratings10.03 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Email on Acid and Movable Ink
    Feature
    Email on Acid
    -
    Ratings
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Content hub00 Ratings9.04 Ratings
    Forms / Gated content00 Ratings9.01 Ratings
    Embedded CTAs00 Ratings10.03 Ratings
    Content distribution00 Ratings9.04 Ratings
    Content promotion00 Ratings10.02 Ratings
    Content automation00 Ratings9.04 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Email on Acid and Movable Ink
    Feature
    Email on Acid
    -
    Ratings
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Audience profiling and targeting00 Ratings9.04 Ratings
    Closed-loop tracking and reporting00 Ratings10.03 Ratings
    Content performance analytics00 Ratings9.04 Ratings
    Campaign optimization dashboard00 Ratings10.04 Ratings
    Competitive analytics00 Ratings9.02 Ratings
    Best Alternatives
    Email on AcidMovable Ink
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Email on AcidMovable Ink
    Likelihood to Recommend
    7.0
    (6 ratings)
    10.0
    (4 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Email on AcidMovable Ink
    Likelihood to Recommend
    Email On Acid Inc.
    Suited: Pre-deployment QA and rendering validation: If your audience uses a diverse mix of email clients and devices (e.g., corporate Outlook users, gmail users on mobile, etc.) Email on Acid ensures consistency across all of them. Less appropriate: If your organization only sends basic text-based emails or uses template with minimal HTML customization, then Email on Acid might not be appropriate.
    Incentivized
    Read full review
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
    Read full review
    Pros
    Email On Acid Inc.
    • Email Spam Testing
    • Email Code Editing
    • Email Previews Across Multiple Providers
    Incentivized
    Read full review
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Cons
    Email On Acid Inc.
    • Limites Reporting and Analytics
    • It a little slow when it comes to Rendering email clients
    • The user interface is not so friendly
    Incentivized
    Read full review
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Usability
    Email On Acid Inc.
    I'd rate Email on Acid a 7 out of 10 for overall usability. It is intuitive, reliable, and greatly enhances the QA process for email campaigns, though there's still some room for improvement in speed and report flexibility. For example: the previews sometimes take longer during peek hours, especially for complex or image-heavy emails
    Incentivized
    Read full review
    Movable Ink
    No answers on this topic
    Alternatives Considered
    Email On Acid Inc.
    Email On Acid is very similar to Litmus, but perhaps slightly more reliable. I have used both extensively, and prefer Email On Acid.
    Incentivized
    Read full review
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Return on Investment
    Email On Acid Inc.
    • Ability to send over 1000 previews spanning across 90 email clients.
    • Saves a lot of time getting emails out the door.
    Incentivized
    Read full review
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    ScreenShots

    Email on Acid Screenshots

    Screenshot of Whether you know HTML or not, our new Campaign Precheck gives you the power to fix email mistakes while you QA, so you can create a message that every subscriber can read and understand.Screenshot of See what your email looks like on more than 70 clients and devices. View the emails in portrait or landscape so you know how your email will look for every subscriber.Screenshot of Test and edit instantly. Simply load up your email and tweak the code in our editor – you’ll see the preview change as you adjust the code.Screenshot of Whether you’re an email marketer or a developer, our tools can help your team streamline the email testing process. Use the “share” link to easily send test results to team members and clients. Our mark-up tool also allows reviewers to draw or comment within the email previews.Screenshot of Image validation makes sure your images render properly on every email client and device, so you can reach more subscribers on more platforms.Screenshot of Email testing, simplified. Send a test email directly from your email service provider or upload your HTML to our system. We’ll help you spot funky formatting, broken links and code problems.

    Movable Ink Screenshots

    Screenshot of Movable Ink