Movable Ink Review from a Seasoned User at Multiple Brands
March 02, 2019
Movable Ink Review from a Seasoned User at Multiple Brands
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Movable Ink
Movable Ink is jointly utilized by our creative and email marketing teams. We utilize the platform to enhance the creativity and personalization of our email marketing campaigns. We also have tested out using some of their functionality on landing pages as well which is a new use case.
- Clean and easy to use, user interface and short ramp up time required to implement within email service providers
- Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
- The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
- I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
- Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
- Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
- Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support