Item: Movable Ink
Rating: 9
Author: Verified User

Overall Satisfaction with Movable Ink

Use Cases and Deployment Scope

Movable Ink is jointly utilized by our creative and email marketing teams. We utilize the platform to enhance the creativity and personalization of our email marketing campaigns. We also have tested out using some of their functionality on landing pages as well which is a new use case.

Pros and Cons

Pros

Clean and easy to use, user interface and short ramp up time required to implement within email service providers
Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.

Cons

I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Return on Investment

Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.

Alternatives Considered

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support

Other Software Used

Custora, BounceX, Sailthru

Likelihood to Recommend

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.

In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.

Movable Ink Feature Ratings

Comments

Please log in to join the conversation

Movable Ink Review from a Seasoned User at Multiple Brands