Movable Ink--Generate Content Users Want
July 15, 2021

Movable Ink--Generate Content Users Want

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Movable Ink

We use Movable Ink in our marketing department across our website and email, but primarily email. It helps us provide personalized, targeted content to our customers rather than general content that may not apply to them.
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
  • Organization--Once you start a campaign, that's the location the campaign lives in. You can't move or migrate. The only way to "move" the campaign is to create a new one in the correct location.
  • Communication--We use Movable Ink in a more complex way than their average client. Getting the information we need is sometimes an exercise in frustration because our contact needs to get with the developers and then back to us. Sometimes things get lost in translation. Answers also aren't always timely.
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward

Do you think Movable Ink delivers good value for the price?

Yes

Are you happy with Movable Ink's feature set?

Yes

Did Movable Ink live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Movable Ink go as expected?

No

Would you buy Movable Ink again?

Yes

Movable Ink is great for broad sales in a company with locations all over. Much more difficult when you sell a very specific product that isn't necessarily always needed by consumers.

Movable Ink Feature Ratings

Content calendar
7
Content hub
8
Embedded CTAs
8
Content distribution
8
Content promotion
Not Rated
Content automation
7
Audience profiling and targeting
5
Content performance analytics
8
Campaign optimization dashboard
8