eMoney Advisor vs. Fidelity Active Trader Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
eMoney Advisor
Score 9.8 out of 10
N/A
eMoney Advisor headquartered in Radnor offers an investment portfolio management application for financial advisors.N/A
Fidelity Active Trader Pro
Score 9.1 out of 10
N/A
Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.N/A
Pricing
eMoney AdvisorFidelity Active Trader Pro
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
eMoney AdvisorFidelity Active Trader Pro
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—$0 commissions for online US stock, ETF, and option trades. Margin rates among the most competitive in the industry—as low as 4.00%. No minimums to open an account.
More Pricing Information
Community Pulse
eMoney AdvisorFidelity Active Trader Pro
Top Pros

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Top Cons

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User Ratings
eMoney AdvisorFidelity Active Trader Pro
Likelihood to Recommend
10.0
(1 ratings)
8.7
(5 ratings)
User Testimonials
eMoney AdvisorFidelity Active Trader Pro
Likelihood to Recommend
eMoney Advisor
Financial planning provides clients with benchmarks for achieving their financial goals regardless of whether their needs are simple or complex. The client portal allows clients to access their data through an efficient and transparent process, which helps strengthen the relationship between client and firm. The account aggregation software gives clients a complete picture of all transactions and details.
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Fiidelity Investments (FMR LLC)
Fantastic for the planning and execution of trades, as follows: (1) Offers nearly 50 market filters, including technical, social sentiment, and custom options filters, (2) supports analysis of option market sentiment with volatility and open interest statistics, as well as the day’s biggest trades, (3) functionality to trade equities, ETFs, simple and complex option strategies with extended-hours and directed trading capabilities, (4) capacity to create and save up to 50 orders and place them at the right time, (5) helps manage risk and profit potential with conditional orders, (6) allows placement of a variety of simple and complex multi-leg option orders, (7) provides ability to monitor portfolio with streaming quotes, real-time gain and loss, streaming balances, and streaming order status updates, and (8) allows creation of personalized layouts to see the market and portfolio information that’s important to you Set trade defaults, create shortcuts, and use hotkeys to quickly and efficiently navigate through the platform.
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Pros
eMoney Advisor
  • Account Aggregation
  • Investment Goals
  • Social Security Analyzer
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Fiidelity Investments (FMR LLC)
  • Accurate Data
  • Ability to reach out for help
  • Ease of use once trained
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Cons
eMoney Advisor
  • More concise reports
  • Better account aggregation software
  • Better communication with staff on updates
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Fiidelity Investments (FMR LLC)
  • The advanced charts have made improvements but are still behind Thinkorswim
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Alternatives Considered
eMoney Advisor
Better dashboard for Advisors to uncover insights and new investment possibilities and monitor investment allocation strategies that take actions to improve clients' retirement success. The system allows the firm to be more intuitive with integrations, providing the firm the ability to work more efficiently with less downtime compared to the other systems we evaluated
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Fiidelity Investments (FMR LLC)
Unlike Active Trader Pro, TD Ameritrade's advanced desktop platform thinkorswim has no frequent trader requirements. It is also very advanced, boasting 400 technical studies and 20 drawing tools. It offers paper money, a practice mode. Forex and futures can also be traded on thinkorswim. There are many useful features on thinkorswim, such as heat maps, live streaming of CNBC, an economic calendar, alerts, and more. thinkorswim is tailored to more sophisticated traders and it is not that user-friendly compared to Active Trader Pro.
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Return on Investment
eMoney Advisor
  • Client referrals
  • Clients willing to invest new money
  • Stronger bond between client and firm
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Fiidelity Investments (FMR LLC)
  • Objective is to make money, right? It definitely supports it.
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ScreenShots