Ensighten Pulse vs. MetaRouter

Ensighten Pulse is particularly well suited to the type of work Ovative/group does in the marketing attribution space, but is also very well suited to drive the data collection efforts for personalization on-site as well. Pulse is also extremely well suited in scenarios where a client may want to track individuals across many domains or touchpoints

Capturing clickstream events from multiple sources. Marketing attribution analytics general marketing influence.

Incentivized

• Pulse is the ultimate tracking tool. Almost anything you want to do with it is enabled and capable.
• Pricing for Pulse was very aggressive as an early buyer.
• The support team for Pulse is always very quick to respond and adapt their product roadmap to meet customer feedback.

• Documentation - While Ensighten Pulse itself and the implementation process of the core components are documented rather well, the peripheral implementation steps, i.e. how to use this with a specific marketing platform, are not well documented. That said, the Ensighten support channels have been hugely beneficial in making these steps happen.

• We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
• We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
• We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.