Ensighten Pulse Let's Us Do What We Want - Not What A Vendor Wants
October 13, 2016

Ensighten Pulse Let's Us Do What We Want - Not What A Vendor Wants

Troy Steen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ensighten Pulse

The software group is currently using Pulse for measuring all digital interaction with our content across owned and un-owned properties through email, display banners, and website visits. We utilize cookie operations to establish view patterns, leverage clickstream level information for customer journey, and enable enhanced attribution modeling. Our initial use case was to measure the efficacy of our online advertising and as such we started our own bot identification and frequency cap monitoring across all of our publishers.
  • Pulse is the ultimate tracking tool. Almost anything you want to do with it is enabled and capable.
  • Pricing for Pulse was very aggressive as an early buyer.
  • The support team for Pulse is always very quick to respond and adapt their product roadmap to meet customer feedback.
  • We were one of the first users of the product and there was very little documentation or best practices established.
  • Ensighten's TMS product is very 'marketer friendly' and the Pulse product requires a much more technical skillset to implement and leverage.
  • We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
  • We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
  • We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.
Any time that a company is looking to enhance their tracking capabilities across multiple properties or channels I recommend Ensighten Pulse. In a data-first world, it is of the utmost importance to own the data sets that you are creating and paying for up front through advertising or opportunity cost in a medium like email. Pulse enables this functionality and once you own the data, you can transform as you see fit for your individual business. It's akin to building your own house where there is more work in the build, but once you're done it is just how you want it.