Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.
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Partnerize
Score7.7 out of 10
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Partnerize from Performance Horizon Group is a SaaS partner automation platform, designed to allow the user to form and grow partnerships, from affiliates to influencers and strategic brand partners.
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Pricing
Equativ
Partnerize
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Equativ
Partnerize
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Equativ
Partnerize
Ad Network Integration
Comparison of Ad Network Integration features of Equativ and Partnerize
Feature
Equativ
8.0
1 Ratings
8% above category average
Partnerize
-
Ratings
Data Transfer
8.01 Ratings
00 Ratings
DSP integration
8.01 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Equativ and Partnerize
Feature
Equativ
8.0
1 Ratings
2% above category average
Partnerize
-
Ratings
Ad campaign creation
8.01 Ratings
00 Ratings
Ad deployment
9.01 Ratings
00 Ratings
Display advertising
7.01 Ratings
00 Ratings
Ad display and retargeting segmentation
8.01 Ratings
00 Ratings
Sequence targeting
8.01 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Equativ and Partnerize
Feature
Equativ
7.5
1 Ratings
3% below category average
Partnerize
-
Ratings
Ad dashboards
8.01 Ratings
00 Ratings
Ad performance reports
8.01 Ratings
00 Ratings
Ad conversion tracking
7.01 Ratings
00 Ratings
Ad attribution reporting
8.01 Ratings
00 Ratings
Cross-channel ad management
7.01 Ratings
00 Ratings
Ad forecasting and optimization
7.01 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Equativ and Partnerize
Feature
Equativ
-
Ratings
Partnerize
7.3
1 Ratings
10% above category average
Dashboards
00 Ratings
7.31 Ratings
Standard reports
00 Ratings
7.31 Ratings
Custom reports
00 Ratings
7.31 Ratings
Data exportability
00 Ratings
7.31 Ratings
Partner performance analytics
00 Ratings
7.31 Ratings
Partner Lifecycle Management
Comparison of Partner Lifecycle Management features of Equativ and Partnerize
Feature
Equativ
-
Ratings
Partnerize
7.3
1 Ratings
4% above category average
Lead distribution
00 Ratings
7.31 Ratings
Partner discovery and onboarding
00 Ratings
6.41 Ratings
Referral tracking
00 Ratings
8.21 Ratings
Journey builder
00 Ratings
7.31 Ratings
Content Management Capabilties
Comparison of Content Management Capabilties features of Equativ and Partnerize
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Since Parterize's partnership announcement with Konnecto I'm looking forwars to some exciting improvements to the platform that will embrace AI tools for reporting and communication with partners
It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
My business is able to extract what we need from Partnerize to access and analyse performance data. Once you know what you're doing and where everything is, it's great. There is always room for improvement as the industry evolves and more metrics become available though
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's helped my organization better manage our traffic flow.
It's reduced the amount of work on our social media manager.
It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info