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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    Partnerize

    Score7.7 out of 10
    N/APartnerize from Performance Horizon Group is a SaaS partner automation platform, designed to allow the user to form and grow partnerships, from affiliates to influencers and strategic brand partners.N/A
    Pricing
    EquativPartnerize
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EquativPartnerize
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    EquativPartnerize
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and Partnerize
    Feature
    Equativ
    8.0
    1 Ratings
    8% above category average
    Partnerize
    -
    Ratings
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and Partnerize
    Feature
    Equativ
    8.0
    1 Ratings
    2% above category average
    Partnerize
    -
    Ratings
    Ad campaign creation8.01 Ratings00 Ratings
    Ad deployment9.01 Ratings00 Ratings
    Display advertising7.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and Partnerize
    Feature
    Equativ
    7.5
    1 Ratings
    3% below category average
    Partnerize
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports8.01 Ratings00 Ratings
    Ad conversion tracking7.01 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management7.01 Ratings00 Ratings
    Ad forecasting and optimization7.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Equativ and Partnerize
    Feature
    Equativ
    -
    Ratings
    Partnerize
    7.3
    1 Ratings
    10% above category average
    Dashboards00 Ratings7.31 Ratings
    Standard reports00 Ratings7.31 Ratings
    Custom reports00 Ratings7.31 Ratings
    Data exportability00 Ratings7.31 Ratings
    Partner performance analytics00 Ratings7.31 Ratings
    Partner Lifecycle Management
    Comparison of Partner Lifecycle Management features of Equativ and Partnerize
    Feature
    Equativ
    -
    Ratings
    Partnerize
    7.3
    1 Ratings
    4% above category average
    Lead distribution00 Ratings7.31 Ratings
    Partner discovery and onboarding00 Ratings6.41 Ratings
    Referral tracking00 Ratings8.21 Ratings
    Journey builder00 Ratings7.31 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Equativ and Partnerize
    Feature
    Equativ
    -
    Ratings
    Partnerize
    7.0
    1 Ratings
    9% above category average
    Co-branded collateral00 Ratings6.41 Ratings
    Content sharing00 Ratings6.41 Ratings
    Partner collaboration tools00 Ratings8.21 Ratings
    Best Alternatives
    EquativPartnerize
    Small Businesses
    AdRoll
    Score3.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EquativPartnerize
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.2
    (2 ratings)
    Usability
    -
    (0 ratings)
    6.4
    (1 ratings)
    User Testimonials
    EquativPartnerize
    Likelihood to Recommend
    Equativ (formerly Smart AdServer)
    Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
    Incentivized
    Read full review
    Partnerize
    Since Parterize's partnership announcement with Konnecto I'm looking forwars to some exciting improvements to the platform that will embrace AI tools for reporting and communication with partners
    Read full review
    Pros
    Equativ (formerly Smart AdServer)
    • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
    • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
    • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
    Incentivized
    Read full review
    Partnerize
    • Selection of merchants
    • Create data reports
    • Striking inferface
    Incentivized
    Read full review
    Cons
    Equativ (formerly Smart AdServer)
    • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
    • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
    • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
    Incentivized
    Read full review
    Partnerize
    • The reporting interface for publishers could be improved to be more user friendly.
    • Contract term special conditions are difficult to find and sometimes not available so this area could be improved.
    Read full review
    Usability
    Equativ (formerly Smart AdServer)
    No answers on this topic
    Partnerize
    My business is able to extract what we need from Partnerize to access and analyse performance data. Once you know what you're doing and where everything is, it's great. There is always room for improvement as the industry evolves and more metrics become available though
    Read full review
    Alternatives Considered
    Equativ (formerly Smart AdServer)
    Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
    Incentivized
    Read full review
    Partnerize
    Awin is a far friendlier and easier to use interface, though Partnerize offers a different variety of merchants
    Incentivized
    Read full review
    Return on Investment
    Equativ (formerly Smart AdServer)
    • It's helped my organization better manage our traffic flow.
    • It's reduced the amount of work on our social media manager.
    • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
    Incentivized
    Read full review
    Partnerize
    • Analysing revenue streams
    • Maintaining affiliate relationships
    Incentivized
    Read full review
    ScreenShots