Equativ vs. Post Affiliate Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Equativ
Score 10.0 out of 10
N/A
Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A
Post Affiliate Pro
Score 9.0 out of 10
Small Businesses (1-50 employees)
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is intuitive, fast, effective, and infinitely expandable, and designed to grow with the user’s needs. This solution is targeted for any merchant or business who wants to start a successful affiliate program.
$129
per month
Pricing
EquativPost Affiliate Pro
Editions & Modules
No answers on this topic
PRO
$129
per month
ULTIMATE
$249
per month
NETWORK
$599
per month
STARTER
$4,900
one-time fee
ELITE
$12,900
one-time fee
NETWORK
$24,900
one-time fee
Offerings
Pricing Offerings
EquativPost Affiliate Pro
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
EquativPost Affiliate Pro
Features
EquativPost Affiliate Pro
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Equativ
8.0
1 Ratings
8% above category average
Post Affiliate Pro
-
Ratings
Data Transfer8.01 Ratings00 Ratings
DSP integration8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Equativ
8.0
1 Ratings
2% above category average
Post Affiliate Pro
-
Ratings
Ad campaign creation8.01 Ratings00 Ratings
Ad deployment9.01 Ratings00 Ratings
Display advertising7.01 Ratings00 Ratings
Ad display and retargeting segmentation8.01 Ratings00 Ratings
Sequence targeting8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Equativ
7.5
1 Ratings
3% below category average
Post Affiliate Pro
-
Ratings
Ad dashboards8.01 Ratings00 Ratings
Ad performance reports8.01 Ratings00 Ratings
Ad conversion tracking7.01 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management7.01 Ratings00 Ratings
Ad forecasting and optimization7.01 Ratings00 Ratings
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EquativPost Affiliate Pro
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User Ratings
EquativPost Affiliate Pro
Likelihood to Recommend
8.0
(1 ratings)
8.1
(9 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
EquativPost Affiliate Pro
Likelihood to Recommend
Equativ (formerly Smart AdServer)
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
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QualityUnit, LLC
Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
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Pros
Equativ (formerly Smart AdServer)
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
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QualityUnit, LLC
  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
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Cons
Equativ (formerly Smart AdServer)
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
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QualityUnit, LLC
  • Does not provide out of the box integration with Salesforce/HubSpot
  • Requires knowledge of PHP in some use cases
  • User interface and on-screen instructions are not always user friendly
Read full review
Usability
Equativ (formerly Smart AdServer)
No answers on this topic
QualityUnit, LLC
It takes some time to learn how to use it. I do believe it could be a little more usable, but the support helps every time. Even new partners learn to use it relatively fast, and as the time goes by, you can help them yourself and they do not need to reach reach out to customer service.
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Support Rating
Equativ (formerly Smart AdServer)
No answers on this topic
QualityUnit, LLC
Post Affiliate Pro has excellent support. It has improved over time and has a great customer support, if you have any problems. They respond quickly and so far have solved all of our problems. There could be more languages besides English, but it still works great. I can tell that the costumer service staff has a lot of experience.
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Alternatives Considered
Equativ (formerly Smart AdServer)
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
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QualityUnit, LLC
Basically both are great. Post Affiliate Pro has more integration features with CMS and Payment solutions (Joomla, Drupal etc.) but has the drawback of not integrating with Salesforce and required PHP knowledge in some cases. On the other hand, Referral Rock integrates well with Salesforce and required no coding knowledge as far as I know.
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Return on Investment
Equativ (formerly Smart AdServer)
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
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QualityUnit, LLC
  • Started using it several month ago; I can see that I can profit
  • Gained the trust of my customers, as they see it is rock-solid software
  • It is very flexible; it can adapt to your business needs
Read full review
ScreenShots

Post Affiliate Pro Screenshots

Screenshot of Home screenScreenshot of CampaignsScreenshot of ConfigurationScreenshot of Commisions