TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    PRunderground.com

    Score2 out of 10
    Small Businesses (1-50 employees)
    PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

    $74.99

    Per press release distribution

    Pricing
    EquativPRunderground.com
    Editions & Modules
    No answers on this topic
    BAsic
    $74.99
    Per press release distribution
    US National
    $419.99
    Per press release distribution
    Offerings
    Pricing Offerings
    EquativPRunderground.com
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    EquativPRunderground.com
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and PRunderground.com
    Feature
    Equativ
    8.0
    1 Ratings
    8% above category average
    PRunderground.com
    -
    Ratings
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and PRunderground.com
    Feature
    Equativ
    8.0
    1 Ratings
    2% above category average
    PRunderground.com
    -
    Ratings
    Ad campaign creation8.01 Ratings00 Ratings
    Ad deployment9.01 Ratings00 Ratings
    Display advertising7.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and PRunderground.com
    Feature
    Equativ
    7.5
    1 Ratings
    3% below category average
    PRunderground.com
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports8.01 Ratings00 Ratings
    Ad conversion tracking7.01 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management7.01 Ratings00 Ratings
    Ad forecasting and optimization7.01 Ratings00 Ratings
    Best Alternatives
    EquativPRunderground.com
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Help a Reporter Out (HARO)
    Score5 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Cision Communications Cloud
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Meltwater
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EquativPRunderground.com
    Likelihood to Recommend
    8.0
    (1 ratings)
    2.0
    (7 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    EquativPRunderground.com
    Likelihood to Recommend
    Equativ (formerly Smart AdServer)
    Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
    Incentivized
    Read full review
    PRUnderground
    PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.
    Read full review
    Pros
    Equativ (formerly Smart AdServer)
    • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
    • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
    • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
    Incentivized
    Read full review
    PRUnderground
    • PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
    • PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
    • PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.
    Read full review
    Cons
    Equativ (formerly Smart AdServer)
    • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
    • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
    • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
    Incentivized
    Read full review
    PRUnderground
    • PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.
    Incentivized
    Read full review
    Support Rating
    Equativ (formerly Smart AdServer)
    No answers on this topic
    PRUnderground
    They go beyond what is expected and resolve issues quickly.
    Read full review
    Alternatives Considered
    Equativ (formerly Smart AdServer)
    Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
    Incentivized
    Read full review
    PRUnderground
    EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment
    Read full review
    Return on Investment
    Equativ (formerly Smart AdServer)
    • It's helped my organization better manage our traffic flow.
    • It's reduced the amount of work on our social media manager.
    • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
    Incentivized
    Read full review
    PRUnderground
    • We are a training company and the press releases have increased enrollments in our classes.
    • They have increased our website traffic.
    Read full review
    ScreenShots

    PRunderground.com Screenshots

    Screenshot of TV website distribution outletsScreenshot of Sample Report Cover