TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    AdButler

    Score9 out of 10
    N/AAdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A
    Pricing
    EquativAdButler
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EquativAdButler
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    EquativAdButler
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and AdButler
    Feature
    Equativ
    8.0
    1 Ratings
    8% above category average
    AdButler
    8.0
    1 Ratings
    8% above category average
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and AdButler
    Feature
    Equativ
    8.0
    1 Ratings
    2% above category average
    AdButler
    8.5
    1 Ratings
    8% above category average
    Ad campaign creation8.01 Ratings9.01 Ratings
    Ad deployment9.01 Ratings8.01 Ratings
    Display advertising7.01 Ratings9.01 Ratings
    Ad display and retargeting segmentation8.01 Ratings8.01 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and AdButler
    Feature
    Equativ
    7.5
    1 Ratings
    3% below category average
    AdButler
    9.0
    1 Ratings
    15% above category average
    Ad dashboards8.01 Ratings9.01 Ratings
    Ad performance reports8.01 Ratings10.01 Ratings
    Ad conversion tracking7.01 Ratings10.01 Ratings
    Ad attribution reporting8.01 Ratings9.01 Ratings
    Cross-channel ad management7.01 Ratings8.01 Ratings
    Ad forecasting and optimization7.01 Ratings8.01 Ratings
    Best Alternatives
    EquativAdButler
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EquativAdButler
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    EquativAdButler
    Likelihood to Recommend
    Equativ (formerly Smart AdServer)
    Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
    Incentivized
    Read full review
    Sparklit
    AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
    Incentivized
    Read full review
    Pros
    Equativ (formerly Smart AdServer)
    • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
    • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
    • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
    Incentivized
    Read full review
    Sparklit
    • Organize your online publishers
    • Organize your campaigns
    • Reports are very simple and easy to read
    Incentivized
    Read full review
    Cons
    Equativ (formerly Smart AdServer)
    • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
    • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
    • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
    Incentivized
    Read full review
    Sparklit
    • Assigning multiple video publishers to a single campaign is something that they need to improve
    • The publisher dashboard is a little complicated to understand
    Incentivized
    Read full review
    Alternatives Considered
    Equativ (formerly Smart AdServer)
    Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
    Incentivized
    Read full review
    Sparklit
    AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
    Incentivized
    Read full review
    Return on Investment
    Equativ (formerly Smart AdServer)
    • It's helped my organization better manage our traffic flow.
    • It's reduced the amount of work on our social media manager.
    • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
    Incentivized
    Read full review
    Sparklit
    • AdButler is very affordable and your ROI would be good always
    • It's also highly scalable
    Incentivized
    Read full review
    ScreenShots