TrustRadius

Equifax Data-Driven Marketing vs. Gravy Audiences

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Equifax Data-Driven Marketing
Score 7.8 out of 10
N/A
The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategiesN/A
Gravy Audiences
Score 0.0 out of 10
N/A
Gravy Audiences, from Gravy Analytics headquartered in Dulles, designed to help reach more engaged consumers & improve ROI for advertising campaigns with location-based advertising audiences.N/A
Pricing
Equifax Data-Driven MarketingGravy Audiences
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Equifax Data-Driven MarketingGravy Audiences
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Equifax Data-Driven MarketingGravy Audiences
Best Alternatives
Equifax Data-Driven MarketingGravy Audiences
Small Businesses
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Medium-sized Companies
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Enterprises
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Equifax Data-Driven MarketingGravy Audiences
Likelihood to Recommend
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Equifax Data-Driven MarketingGravy Audiences
Likelihood to Recommend
Equifax
Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels.
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Gravy Analytics
No answers on this topic
Pros
Equifax
  • Finding target markets
  • Find target audience
  • Find new geographical locations
  • target Demographics
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Gravy Analytics
No answers on this topic
Cons
Equifax
  • Sometimes working with large days sets can be cumbersome
  • Intermittent performance issues
  • Needs to be more scalable for a wide range of cloud service providers
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Gravy Analytics
No answers on this topic
Alternatives Considered
Equifax
More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Gravy Analytics
No answers on this topic
Return on Investment
Equifax
  • Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
  • The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
  • Optimahub provides low cost, easy to use data analytics and visualizations
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Gravy Analytics
No answers on this topic
ScreenShots