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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    E*TRADE

    Score1.2 out of 10
    N/AE*TRADE is a financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants.N/A

    Plaid

    Score9 out of 10
    N/APlaid in San Francisco offers a suite of applications supporting banks with risk management and customer account management features. Plaid is used by digital financial apps and services like Betterment, Expensify, Microsoft and Venmo, and by banks to make it easier for consumers to connect their financial accounts with the apps and services they want to use. Plaid connects with over 11,000 financial institutions across the U.S, Canada and Europe.

    $500

    per month

    Pricing
    E*TRADEPlaid
    Editions & Modules
    No answers on this topic
    Scale
    500+
    per month
    Test
    Free
    Launch
    Pay as you go
    Offerings
    Pricing Offerings
    E*TRADEPlaid
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details$0--Stocks, options, and ETFs/ $0.65 50¢ with 30+ trades per quarter--Options contracts/ $1.50--Futures contracts/ $1.00 per bond, (minimum $10, maximum $250)--Bonds (online secondary trades)Contact sales team for additional pricing. There may be one-time fees, subscription fees, per-request flat fees, or payment initiation fees depending on your needs.
    More Pricing Information
    Community Pulse
    E*TRADEPlaid
    Considered Both Products
    E*TRADE
    No answer on this topic
    Plaid
    No answer on this topic
    Key User Insights
    Would buy again
    60%
    Would buy again
    3 Answers
    No answers on this topic
    Delivers good value for the price
    60%
    Delivers good value for the price
    3 Answers
    No answers on this topic
    Happy with the feature set
    60%
    Happy with the feature set
    3 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    No answers on this topic
    Implementation went as expected
    80%
    Implementation went as expected
    4 Answers
    No answers on this topic
    Best Alternatives
    E*TRADEPlaid
    Small Businesses
    Coinbase
    Score7.3 out of 10
    Wise
    Score9.7 out of 10
    Medium-sized Companies
    Coinbase
    Score7.3 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    E*TRADEPlaid
    Likelihood to Recommend
    1.2
    (5 ratings)
    10.0
    (1 ratings)
    User Testimonials
    E*TRADEPlaid
    Likelihood to Recommend
    E*TRADE
    During the COVID pandemic, the airline companies were taking a big hit on travel and I saw this as a great opportunity to invest in airline stock because its value in the market had dropped tremendously. I used this opportunity to invest in multiple airline stocks through e-trade by buying the stock at an all-time low for airline stock. It was a great investment for me in the long term.
    Incentivized
    Read full review
    Plaid
    Plaid is extremely well suited to be your payment API if you're a start-up looking to scale your banking connections fast and securely. Their API is fully functional upon integration. Most end-users have encountered Plaid before so it's a trusted platform for many consumers so even if you're a new app, users feel comfortable connecting their bank through Plaid.
    Incentivized
    Read full review
    Pros
    E*TRADE
    • I like their sell orders that allow you to set a price or percentage as a stop loss.
    • Their dashboard is easy to use and gives you some quick info.
    • I also like E*TRADE's reports for gains and losses.
    • Moving funds into and out of your accounts is pretty simple with E*TRADE.
    Incentivized
    Read full review
    Plaid
    • Plaid connects with 100s of US consumer banks.
    • Plaid continuously updates its software to meet the requirements of individual banks.
    • Plaid can get your company's payment processing up and running faster than traditional methods.
    Incentivized
    Read full review
    Cons
    E*TRADE
    • summary page needs to have more details like it doesn't show current market price for an option purchased
    • purchase or sell needs to be user friendly so it takes less time.
    Incentivized
    Read full review
    Plaid
    • Consumer feedback or troubleshooting typically comes back to us because Plaid doesn't have an easy way of re-routing support once a user encounters a problem.
    • Update timelines could be clearer when they are working on updating a connection with a certain bank.
    • The search functionality for the user to find their bank could be a little more robust.
    Incentivized
    Read full review
    Alternatives Considered
    E*TRADE
    robinhood is similar to e-trade but they are geared more to bitcoin and companies that may not be offered on E*TRADE because they are off-market companies.
    Incentivized
    Read full review
    Plaid
    No answers on this topic
    Return on Investment
    E*TRADE
    • Limit how much you want invest.
    • This is an open trade website and there is a risk of losing your money based on your investments.
    • If you make some sound investments and keep yourself within a budgeted spending limit there is the opportunity to make money on e-trade.
    Incentivized
    Read full review
    Plaid
    • Plaid got us up and running with most US-based and even some international banks with minimal engineering effort.
    Incentivized
    Read full review
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