Everflow - Partner Marketing Platform vs. Resonate

I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).

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If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency. Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments

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• Manages offers to affiliate partners.
• Tracks payouts and traffic volume.
• Houses creatives for affiliates to use.
• Generates reports and dashboards for tracking sales.

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• Support - the support team at Resonate is incredible
• Resonate is constantly making updates and communicating these updates to our agency
• Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws

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• Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
• I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.

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• The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
• No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!

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Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.

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You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.

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• Positive since we have real-time attribution
• Customer support is helpful as needed
• We can measure performance and make data driven decisions

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• Allows us to make better informed decisions with who we target
• Ability to create an additional avenue for profit through Resonate's services
• Use in new business pitches to get an understanding of who the potential client's audience is without any first party data

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