Skip to main content
TrustRadius
Everflow - Partner Marketing Platform

Everflow - Partner Marketing Platform

Overview

What is Everflow - Partner Marketing Platform?

Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead.…

Read more
Recent Reviews

TrustRadius Insights

Everflow is an attribution platform that has gained recognition for its ability to measure the performance of media buys, ensuring …
Continue reading

Everflow

10 out of 10
March 18, 2022
Incentivized
tracking everything from install to post-install events, this allows us to capture everything. We also use their platform for billing and …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Everflow - Partner Marketing Platform?

Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.everflow.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

What is GrowSurf?

A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals and grow…

What is PayKickstart?

PayKickstart provides shopping cart and affiliate management for online businesses.The vendor promises to help customers increase metrics such as sales, average customer/transaction value, and monthly recurring revenue with advanced out-of-the-box tools. These include customizable checkout pages &…

Return to navigation

Product Details

What is Everflow - Partner Marketing Platform?

Everflow's platform enables users to track every channel, manage all partners, and consolidate reporting. It aims to amplify performance and partnerships using:
  • Direct Linking - Tracks users when they reach a website.
  • Automate Partner Invoices with integrated scalable payments.
  • QR Codes - Track offline-to-online sources and partners.
  • Coupon Codes - Reward influencers whenever their unique codes are used.
  • Tracking Code URLs - Auto-generate tracking URLs for influencers to promote.
  • Connect the Tech Stack - Launch faster with integrations and go custom with its API.


How Direct Linking Works:

Direct Linking enables users to track and provide attribution for every partner and channel. One can start tracking users when they reach a website using a simplified method similar to the UTM tracking method used by Google Analytics.

The Benefits of Direct Linking, as described by the vendor:
  • Consolidates reporting from every marketing channel that drives performance.
  • Receive the full SEO value from partner links.
  • Reliable tracking that doesn’t use discontinued third party cookies.
  • Provides a friendly user experience as partners link directly to a website.

How To Drive Offline Performance Using QR Codes

The year of COVID has intertwined the interaction between offline and digital, and there have never been better opportunities for expanding offline partnerships. Users can generate unique QR tracking codes for every partner that drives users to a website, and track their conversions back to those partners. QR Codes Benefits for users:

  • Track performance from offline partners, CTV (Roku, Smart TVs, etc.), and video advertising.
  • Opens up offline opportunities for unconventional and untapped partnerships.
  • Unlocks more promotion methods for partners such as in-banner QR codes.

Ramp Up Influencer Results Coupons & Tracking URLs

Unique coupon codes track influencer performance. Whenever their code is used, the partner will automatically receive credit for driving the sale. When the coupon is assigned, users can generate a unique URL for social media and video promotions. Benefits may include:

  • A method for influencers to promote a service across their social channels.
  • Generate user-friendly tracking URLs for video and audio formats.
  • Protect oneself from coupon misuse with Click-To-Conversion Time reports and alerts.

Connect the Tech Stack

Everflow can be used as a centralized hub for all of marketing efforts that drive ROI, whether for managing only partnerships or all performance marketing, users can receive more data inside of the platform. The vendor states Everflow's most commonly used types of integrations are:

  • Shopping Carts - Set up tracking in a few clicks

  • CRMs - Track customer stages as events.

  • CDPs - Connect external data sources.

  • Facebook / Google - Push conversion data.

  • Payments - Pay partners (included with Plus.)

  • Suppression - For Email & SMS Partners

Everflow - Partner Marketing Platform Features

  • Supported: Tracking and management of every performance-driving channel: Affiliate, Influencer, Referral, and Media Buying.
  • Supported: Filters through data to understand the best performing placements from every source of traffic.
  • Supported: Integrations with Shopify, BigCommerce, Salesforce, HubSpot, and others.

Everflow - Partner Marketing Platform Screenshots

Screenshot of a comprehensive snapshot of campaign performance through a customizable dashboard.Screenshot of event tracking, on top of an initial conversion action.Screenshot of analytics, for drilling down into any partner's performance on the placement level or any other granular metric.Screenshot of

Everflow - Partner Marketing Platform Competitors

Everflow - Partner Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud, drill down analytics reporting, and automated optimization with Smart Switch.

TUNE, CAKE Affiliate Marketing Software, and Impact are common alternatives for Everflow - Partner Marketing Platform.

The most common users of Everflow - Partner Marketing Platform are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(16)
Loading...

Attribute Ratings

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Everflow helps to track media buys and all types of affiliates with great onboarding processes. Is very easy to integrate and customize according to your business needs. Allows preventing tracking conversions while providing amazing customer service responses.
  • Engage with partners
  • Great and solid reports (consolidation)
  • Great API integration
  • Connect all data
  • Block bad placements
  • Improve business performance
  • Great training and onboarding tools
Helps your organization to grow faster by providing great guidance with onboarding and training processes. Gives great tools and a wide variety of options to choose to automate processes and connect all your data and grow your business significantly. Powerful integrations and great connection to understand sales and different types of events. I recommend it!
March 18, 2022

Everflow

Ruairi Dodds | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
tracking everything from install to post-install events, this allows us to capture everything. We also use their platform for billing and invoicing which is very helpful. I also love the quick replies from their support team. So long as I'm in marketing I will be using Everflow as my tracker
  • support
  • tracking
  • invoicing
  • dark mode
for affiliate marketing its perfect as you have different accounts for both affiliates and advertisers. Partners are able to log in and self-check their own numbers accurately and whenever they want which is crucial for their performance. I haven't used it as a sales tracker for an econ store but I can see how Everflow would be very helpful for that
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Eeverflow to manage affiliate marketing partners who send website traffic to our sites. Everflow manages their accounts, tracks conversions, and payouts as well as provides a hub for them to access our offers and creatives. With different sites in multiple categories Everflow allows us to manage hundreds of affiliate partners and their activity and performance.
  • Manages offers to affiliate partners.
  • Tracks payouts and traffic volume.
  • Houses creatives for affiliates to use.
  • Generates reports and dashboards for tracking sales.
  • Some reports are hard to find or understand without explanation.
  • Integration with our websites is delicate and does sometimes break.
  • User interface is simple, but no frills.
Everflow is easy to use, and works. It is the perfect solution for our business and what we are using it for. For a lead generation company using affiliate marketing partners, it is an excellent solution. I love the ease of integrating new partners and allowing them to do their own setup. Many of our partners in the industry are familiar with Everflow or use it themselves, which makes for an even easier setup.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We utilize Everflow Partner Marketing Platform to run and manage our affiliate network. It has allowed us to integrate many other tools and simplify our daily workflow.
  • Reporting.
  • Support.
  • New features.
  • Creative management.
  • Accounting integrations.
Everflow Partner Marketing Platform has been an ideal solution for affiliate marketing and campaign tracking and has made running our small network very easy as compared to other platforms we have used in the past. The only piece we cannot manage within Everflow is our internal traffic from CPM or flat cost campaigns (ie. list rentals).
Alex Wills | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Everflow to manage affiliate partners. These partners are publishers and influencers in the financial space and are able to help get the word out about our brand.
  • User experience
  • Ease of use
  • Cost effective
  • Easy onboarding
  • Simple
  • Marketplace for shopping for influencers and other brands
  • Automation (ACH payments)
This is an affiliate platform useful for those creating a smaller program. It would be less appropriate for a major or fast-growing brand where you need a strong marketplace.
Coston Avilez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Everflow has proven itself to be one of the best tracking platforms I've ever used when it comes to tracking affiliate commissions for our network of affiliates, building out our own internally owned and operated offers, and tracking our own commissions with other advertisers. Their flex reporting options and different reports give us the ability to really deep dive into our performance and optimization efforts. Lastly, Everflow's support is 100% the best support I've had with any platform. Their knowledge base covers everything in an easy-to-digest format. Then if I can't figure something out there they have a live chat option that has never led to a dead end where we couldn't resolve an issue at hand. If we can't figure it out in the live chat, Everflow support will schedule a live call with me and find a solution. If they don't have one, they'll create one. Definitely a platform I would and do recommend to others.
  • Live Chat feature/Customer Support.
  • Reporting options and Custom Flex reports.
  • Extensive knowledge base.
  • VERY few technical glitches that ever cause more problems than they have to when hacks/crashes/glitches happen. They keep their platform functioning well.
  • Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
  • I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.
I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use them to track our own products with internal traffic along with 3rd party products and external marketers. It encompasses all our needs.
  • Reporting
  • Stablity
  • User-friendly Interface - easy to navigate
  • More intuitive customizable functionality
  • Exporting data improvements
it's great for an affiliate network or an advertiser (brand owner) who wants to track their sales and performance. It may not be suitable for a product owner of only one product.
CalDon Preece | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
VidAngel has several pay-per-performance partners that send traffic to our website generating sales. We needed a way to make sure that the leads that were being sent converted into purchases. We use Everflow to manage the tracking of our pay-per-performance partners and to manage the generation of invoices. We also use their reporting dashboard to analyze the performance of our efforts.
  • Lead Tracking.
  • Affiliate Management.
  • Invoicing.
  • Improve marketplace for partner discovery.
  • UI is a bit clunky.
  • Internal messaging tool.
Everflow is well suited for intermediaries or agencies that connect advertisers with affiliates. Their tools work great for creating offers from specific advertisers and connecting them to affiliates, particularly if you already had a system in place for attracting advertisers and affiliates to your program. It starts lacking when you are a single company that is looking to connect with affiliates or if you are an affiliate looking for products to partner with.
Nathan Levin | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Everflow is what we use as our attribution platform. We use it to measure the performance of the media that we buy for our advertisers. Not only to see if our buys are profitable for us, but also for our clients. We also use it to set fraud prevention settings to prevent fraud from being sent to our clients.
  • Attribution
  • Fraud Prevention
  • Campaign Management
  • Multiple campaigns for external users.
  • Custom windows for post-install event attribution
  • Better creatives interface/UI
It's very well suited for any mobile marketing campaign that has a specific set of KPIs based that are setup towards specific events. It's not as well suited for retention or campaigns measured by cohort. It's also not the best platform to run desktop campaigns for, but few platforms have the dual capability.
Return to navigation