Everflow - Partner Marketing Platform vs. Whatagraph

I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).

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Whatagraph is especially important and useful for client-facing reports, as well as internal optimizations and monitoring. Some of the data/widgets/AI don't reliably use the context I give them when generating reports, so that could be improved.

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• Manages offers to affiliate partners.
• Tracks payouts and traffic volume.
• Houses creatives for affiliates to use.
• Generates reports and dashboards for tracking sales.

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• Allows us to customize data/reports to better explain to clients what's happening in their accounts. Its not a key event, its a conversion type.
• The graphs and charts always help show specific data, like demography or spend.
• A coworker said it works like Google's preferred UA, making it much easier to build tables, charts, etc.
• Joins/Blends have become SO much easier and let me combine data in the ways I need.

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• Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
• I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.

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I think anyone in digital marketing can use this platform to find good basic information. It's accessible for someone like me, who's looking for deep dives more often than not, but anyone with time can use it easily.

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Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.

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You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.

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• Positive since we have real-time attribution
• Customer support is helpful as needed
• We can measure performance and make data driven decisions

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• I save so much time on monthly reporting using Whatagraph + ChatGPT. Like 30 hours a month, at least.
• Sometimes adjusting filters on already-built reports takes time because EACH filter must be adjusted per widget, rather than changing one shared filter.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info