Experiture Marketing Platform vs. Marketing Master IO

Experiture Marketing Platform

Marketing Master IO

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Experiture	Score 10.0 out of 10	Mid-Size Companies (51-1,000 employees)	The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.	$895 per month
Marketing Master IO	Score 0.0 out of 10	N/A	N/A	$15 per month

Pricing

Experiture Marketing Platform

Marketing Master IO

Editions & Modules

Professional: $895
per month
Premium: $1,295
per month
Enterprise: $1,995
per month

Basic: $15
per month

Offerings

Pricing Offerings
Experiture	Marketing Master IO
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Experiture Marketing Platform	Marketing Master IO

Features

Experiture Marketing Platform

Marketing Master IO

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Experiture Marketing Platform 9.8 3 Ratings 33% above category average	Marketing Master IO - Ratings
WYSIWYG email editor	9.83 Ratings	00 Ratings
Dynamic content	9.93 Ratings	00 Ratings
Ability to test dynamic content	9.83 Ratings	00 Ratings
Landing pages	9.93 Ratings	00 Ratings
A/B testing	10.03 Ratings	00 Ratings
Mobile optimization	9.83 Ratings	00 Ratings
Email deliverability reporting	9.93 Ratings	00 Ratings
List management	9.02 Ratings	00 Ratings
Triggered drip sequences	10.01 Ratings	00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Experiture Marketing Platform 9.9 3 Ratings 42% above category average	Marketing Master IO - Ratings
Lead nurturing automation	9.92 Ratings	00 Ratings
Lead scoring and grading	9.92 Ratings	00 Ratings
Data quality management	9.93 Ratings	00 Ratings
Automated sales alerts and tasks	9.93 Ratings	00 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Experiture Marketing Platform 9.3 2 Ratings 23% above category average	Marketing Master IO - Ratings
Calendaring	9.52 Ratings	00 Ratings
Event/webinar marketing	9.02 Ratings	00 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Experiture Marketing Platform 9.0 2 Ratings 32% above category average	Marketing Master IO - Ratings
Social sharing and campaigns	9.92 Ratings	00 Ratings
Social profile integration	8.21 Ratings	00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Experiture Marketing Platform 9.6 2 Ratings 38% above category average	Marketing Master IO - Ratings
Dashboards	9.92 Ratings	00 Ratings
Standard reports	9.92 Ratings	00 Ratings
Custom reports	9.11 Ratings	00 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Experiture Marketing Platform 8.2 3 Ratings 42% above category average	Marketing Master IO - Ratings
API	7.31 Ratings	00 Ratings
Role-based workflow & approvals	8.21 Ratings	00 Ratings
Customizability	10.03 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	7.31 Ratings	00 Ratings

Best Alternatives
	Experiture Marketing Platform	Marketing Master IO
Small Businesses	LocaliQ Score 8.8 out of 10	LocaliQ Score 8.8 out of 10
Medium-sized Companies	LocaliQ Score 8.8 out of 10	LocaliQ Score 8.8 out of 10
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Experiture Marketing Platform	Marketing Master IO
Likelihood to Recommend	10.0 (3 ratings)	- (0 ratings)
Likelihood to Renew	10.0 (3 ratings)	- (0 ratings)
Usability	9.1 (1 ratings)	- (0 ratings)
Online Training	9.1 (1 ratings)	- (0 ratings)

User Testimonials
	Experiture Marketing Platform	Marketing Master IO
Likelihood to Recommend	Indros Group It should be appealing to organizations seeking fast and broad adoption throughout their organizations. SA Steve Albert Managing Partner Read full review	Marketing Master IO No answers on this topic
Pros	Indros Group We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand! Thomas Pierson Partner Read full review	Marketing Master IO No answers on this topic
Cons	Indros Group Very difficult to assess additional room for improvement, as we are early in our experience. SA Steve Albert Managing Partner Read full review	Marketing Master IO No answers on this topic
Likelihood to Renew	Indros Group Because they deliver! If Experiture promises they can create or design something, consider it done. Thomas Pierson Partner Read full review	Marketing Master IO No answers on this topic
Usability	Indros Group Platform is easy, powerful and very effective in driving new business opportunities! Thomas Pierson Partner Read full review	Marketing Master IO No answers on this topic
Online Training	Indros Group Sales and training support is excellent! Tom, The GPS Group Thomas Pierson Partner Read full review	Marketing Master IO No answers on this topic
Alternatives Considered	Indros Group Precision, recall, efficiency, follow through John D'Antonio PRINCIPAL Read full review	Marketing Master IO No answers on this topic
Return on Investment	Indros Group Extremely fast lead conversion Very high ROI John D'Antonio PRINCIPAL Read full review	Marketing Master IO No answers on this topic
ScreenShots