As the creators of the proprietary Customer Acquisition Program, The 7-Step Program, working hand-in-glove with a company like Experiture and customizing their platform for our requirements was critical.
The 7-Step Program is a sophisticated multichannel marketing approach that requires multiple steps (touches) to be deployed at critical intervals, Experiture made that process including - custom e-mail dissemination seamless; creation of GURLS and QR Codes for print along with a powerful reporting system easy to create; easy to deploy and included tools to measure the results!
- We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
- Hum, well I guess when we first approached Experiture, our firm had great ideas and lofty visions for our 7-Step Program and how we thought it could be designed. However, looking back 2 years ago and understanding the true complexity of our 7-Step, we quickly realized that if you're not ready with schematics, basic designs and all the logistics before hand, the process can be overwhelming.
- When we starting working much closer with the team at Experiture, drawing from the vast knowledge they have in multiple vertical-markets it made the process and success that much greater for our 7-Step Program.
We needed to find a custom e-mail dissemination platform for our firm that could be integrated into our multichannel process. We interviewed several companies, most offered "similar" platforms, but what quickly become apparent, was that we really needed a company we could work with closely that was committed to our success and the success of our clients.
We sat with the Experiture Team, shared our 7-Step Program; told them what are needs and challenges where for this program to be successful; the results we expected and they simply rolled up their sleeves and went right to work.
In fact, you would be hard pressed to find a group that supports clients goals, shares creative ideas and assists in design and implementation!