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https://dudodiprj2sv7.cloudfront.net/product-logos/Ed/sj/0J5CM76NADXH.pngThe 7-Step Customer Acquisition Program and Experiture... Perfect Together!As the creators of the proprietary Customer Acquisition Program, The 7-Step Program, working hand-in-glove with a company like Experiture and customizing their platform for our requirements was critical. The 7-Step Program is a sophisticated multichannel marketing approach that requires multiple steps (touches) to be deployed at critical intervals, Experiture made that process including - custom e-mail dissemination seamless; creation of GURLS and QR Codes for print along with a powerful reporting system easy to create; easy to deploy and included tools to measure the results!,We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!,Hum, well I guess when we first approached Experiture, our firm had great ideas and lofty visions for our 7-Step Program and how we thought it could be designed. However, looking back 2 years ago and understanding the true complexity of our 7-Step, we quickly realized that if you're not ready with schematics, basic designs and all the logistics before hand, the process can be overwhelming. When we starting working much closer with the team at Experiture, drawing from the vast knowledge they have in multiple vertical-markets it made the process and success that much greater for our 7-Step Program.,10,Its pretty simple... without the Experiture Team and their ability to customize their platform, share their knowledge, we would not have gotten the results we did on several campaigns. Such as targeting 350 prospects and getting 42 Face-to-Face appointments resulting in 21 written proposals ranging from $21,000 up to $390,000. Needless to say our client was thrilled with those results! Speed-to-market was critical for another client who needed to penetrate the Pharmaceutical industry. Working with the Experiture Team, we created a customized 7-Step multichannel program that delivered many new business opportunities to our client, including becoming a preferred vendor for one of the largest US Pharmaceutical Companies! BTW, we did it all in less than six months. How it all started... Prior to working with Experiture, our 7-Step process was "manual". Looking back nine years ago when we created our 7-Step Program, we never would be able to get the results we do today without the Experiture Platform, it would be virtually IMPOSSIBLE.,,10,000 to 25,000,3,10,10,10Experienced Start Up - Just Made SelectionThe lines between marketing and sales functions in our organization are blurred. Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns. The entire campaign creation process is graphical and intuitive.,The user interface is very accessible. The campaign designer is logical and intuitive. Robust capabilities for complex campaigns.,Very difficult to assess additional room for improvement, as we are early in our experience.,10,Definitely provides a platform for dynamic campaigns and relationships. Its ability to get information to sales people, allows more timely follow-up and closings,,Less than 10,000,B2B,Microsoft Dynamics CRM,2,2,Email Campaigns Scoring Dynamic Content,Dynamic content,Turning the sales guys loose and letting them design some of their own campaigns.,10Review of Experiture for outbound direct to prospect B2B marketingThe Experiture program was selected on the basis of its stunning precision in terms of automation through a machine intelligence like approach. It addresses the problem of overcoming how to reach a new customer not familiar with a service or product where there is no relationship for our consulting business. We found their outbound drip campaign to be highly effective in developing new client prospect interest for several innovative service offerings. The high quality outbound campaign we ran on multiple occasions was virtually indistinguishable from a personal e-mail. The net effect of the personalization translated into multiple calls, presentations and proposals reaching the seven figure category.,The program does the work automatically. Responses come in to your inbox as replies to e-mails and the dialogue is started. Provides an easy way to overcome barriers to market entry.,10,Extremely fast lead conversion Very high ROI,,10,000 to 25,000,10
Windows
Experiture Marketing Platform
3 Ratings
Score 10.0 out of 101
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Experiture Reviews

Experiture
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Thomas Pierson profile photo
February 03, 2016

Review: "The 7-Step Customer Acquisition Program and Experiture... Perfect Together!"

Score 10 out of 10
Vetted Review
Verified User
Review Source

As the creators of the proprietary Customer Acquisition Program, The 7-Step Program, working hand-in-glove with a company like Experiture and customizing their platform for our requirements was critical.

The 7-Step Program is a sophisticated multichannel marketing approach that requires multiple steps (touches) to be deployed at critical intervals, Experiture made that process including - custom e-mail dissemination seamless; creation of GURLS and QR Codes for print along with a powerful reporting system easy to create; easy to deploy and included tools to measure the results!

  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
  • Hum, well I guess when we first approached Experiture, our firm had great ideas and lofty visions for our 7-Step Program and how we thought it could be designed. However, looking back 2 years ago and understanding the true complexity of our 7-Step, we quickly realized that if you're not ready with schematics, basic designs and all the logistics before hand, the process can be overwhelming.
  • When we starting working much closer with the team at Experiture, drawing from the vast knowledge they have in multiple vertical-markets it made the process and success that much greater for our 7-Step Program.

We needed to find a custom e-mail dissemination platform for our firm that could be integrated into our multichannel process. We interviewed several companies, most offered "similar" platforms, but what quickly become apparent, was that we really needed a company we could work with closely that was committed to our success and the success of our clients.

We sat with the Experiture Team, shared our 7-Step Program; told them what are needs and challenges where for this program to be successful; the results we expected and they simply rolled up their sleeves and went right to work.

In fact, you would be hard pressed to find a group that supports clients goals, shares creative ideas and assists in design and implementation!

Read Thomas Pierson's full review
Steve Albert profile photo
December 21, 2015

Experiture Review: "Experienced Start Up - Just Made Selection"

Score 10 out of 10
Vetted Review
Verified User
Review Source
The lines between marketing and sales functions in our organization are blurred. Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns. The entire campaign creation process is graphical and intuitive.
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
  • Very difficult to assess additional room for improvement, as we are early in our experience.
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read Steve Albert's full review
John D'Antonio profile photo
March 18, 2015

"Review of Experiture for outbound direct to prospect B2B marketing"

Score 10 out of 10
Vetted Review
Verified User
Review Source
The Experiture program was selected on the basis of its stunning precision in terms of automation through a machine intelligence like approach. It addresses the problem of overcoming how to reach a new customer not familiar with a service or product where there is no relationship for our consulting business. We found their outbound drip campaign to be highly effective in developing new client prospect interest for several innovative service offerings. The high quality outbound campaign we ran on multiple occasions was virtually indistinguishable from a personal e-mail. The net effect of the personalization translated into multiple calls, presentations and proposals reaching the seven figure category.
  • The program does the work automatically.
  • Responses come in to your inbox as replies to e-mails and the dialogue is started.
  • Provides an easy way to overcome barriers to market entry.
Experiture is well suited for establishing an immediate rapport where there is absolutely no client relationship.
Read John D'Antonio's full review

Feature Scorecard Summary

WYSIWYG email editor (3)
9.8
Dynamic content (3)
9.9
Ability to test dynamic content (3)
9.8
Landing pages (3)
9.9
A/B testing (3)
10.0
Mobile optimization (3)
9.8
Email deliverability (3)
9.9
List management (2)
9.0
Triggered drip sequences (1)
10
Lead nurturing (2)
9.9
Lead scoring and grading (2)
9.9
Data quality management (3)
9.9
Automated sales alerts and tasks (3)
9.9
Calendaring (2)
9.5
Event/webinar marketing (2)
9.0
Social sharing and campaigns (2)
9.9
Social profile integration (1)
8.2
Dashboards (2)
9.9
Standard reports (2)
9.9
Custom reports (1)
9.1
API (1)
7.3
Role-based workflow & approvals (1)
8.2
Customizability (3)
10.0
Integration with Microsoft Dynamics CRM (1)
7.3

About Experiture

The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.

Experiture Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Does not have featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureSecure Partitions / Workspace
Has featureUser Role & Permission Definition

Experiture Integrations

SugarCRM, Salesforce CRM, Microsoft Dynamics, Others

Experiture Competitors

Marketo, HubSpot, Silverpop

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
Professional$895per month
Premium$1,295per month
Enterprise$1,995per month

See www.experiture.com for custom pricing.

Experiture Customer Size Distribution

Consumers
%
Small Businesses (1-50 employees)
15%
Mid-Size Companies (51-500 employees)
60%
Enterprises (> 500 employees)Enterprises (> 500 employees)
25%

Experiture Support Options

 Paid Version
Phone
Live Chat
Email
FAQ/Knowledgebase

Experiture Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows
Mobile Application:Apple iOS, Android
Supported Countries:USA, Canada, others
Supported Languages: English