Experienced Start Up - Just Made Selection
December 21, 2015
Experienced Start Up - Just Made Selection
Overall Satisfaction with Experiture Marketing Platform
The lines between marketing and sales functions in our organization are blurred. Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns. The entire campaign creation process is graphical and intuitive.
- The user interface is very accessible.
- The campaign designer is logical and intuitive.
- Robust capabilities for complex campaigns.
- Very difficult to assess additional room for improvement, as we are early in our experience.
- Definitely provides a platform for dynamic campaigns and relationships.
- Its ability to get information to sales people, allows more timely follow-up and closings
The product has all of the power of a Hubspot. But it is much easier to get up and running, and to use by multiple team members on a day to day basis. This product was built with a broad array of users in mind.
Less than 10,000
Experiture Feature Ratings
Using Experiture Marketing Platform
2 - Sales and Marketing
2 - Very easy to plug and play for a smaller outfit like ours.
- Email Campaigns
- Scoring
- Dynamic Content
- Dynamic content
- Turning the sales guys loose and letting them design some of their own campaigns.