Experienced Start Up - Just Made Selection
December 21, 2015

Experienced Start Up - Just Made Selection

Steve Albert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Experiture Marketing Platform

The lines between marketing and sales functions in our organization are blurred. Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns. The entire campaign creation process is graphical and intuitive.
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
  • Very difficult to assess additional room for improvement, as we are early in our experience.
  • Definitely provides a platform for dynamic campaigns and relationships.
  • Its ability to get information to sales people, allows more timely follow-up and closings
The product has all of the power of a Hubspot. But it is much easier to get up and running, and to use by multiple team members on a day to day basis. This product was built with a broad array of users in mind.
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.

Experiture Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Experiture Marketing Platform

2 - Sales and Marketing
2 - Very easy to plug and play for a smaller outfit like ours.
  • Email Campaigns
  • Scoring
  • Dynamic Content
  • Dynamic content
  • Turning the sales guys loose and letting them design some of their own campaigns.
We are a new user and very happy with our experience so far.