Review of Experiture for outbound direct to prospect B2B marketing
John D'Antonio | TrustRadius Reviewer
March 18, 2015

Review of Experiture for outbound direct to prospect B2B marketing

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Experiture Marketing Platform

The Experiture program was selected on the basis of its stunning precision in terms of automation through a machine intelligence like approach. It addresses the problem of overcoming how to reach a new customer not familiar with a service or product where there is no relationship for our consulting business. We found their outbound drip campaign to be highly effective in developing new client prospect interest for several innovative service offerings. The high quality outbound campaign we ran on multiple occasions was virtually indistinguishable from a personal e-mail. The net effect of the personalization translated into multiple calls, presentations and proposals reaching the seven figure category.
  • The program does the work automatically.
  • Responses come in to your inbox as replies to e-mails and the dialogue is started.
  • Provides an easy way to overcome barriers to market entry.
  • Extremely fast lead conversion
  • Very high ROI
Precision, recall, efficiency, follow through
Experiture is well suited for establishing an immediate rapport where there is absolutely no client relationship.

Experiture Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
10
Lead nurturing
Not Rated
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated