Factiva vs. Parrot Analytics

A large part of our work depends on the ability to source quality media content from a breadth of dependable sources globally. This is Factiva's bread and butter: it has a very comprehensive list of 'quality' media sources such as nationals, dailies, business journals and magazines from around the world that are easily mined for the content they hold. If you're thinking about anything other than these 'traditional' media sources then Factiva probably isn't your thing. It doesn't do social media.

Incentivized

It is well suited for products where there are a lot of users at scale performing and interacting with the platform. Also where businesses need to take informed decisions based on mass users performing actions at scale. Therefore demand analytics tools like Parrot can be a real boon for such businesses. It is less appropriate for those who are not having users at that scale. Scale is very important I believe and analytics can be even more powerful once we have a lot of data on our hands.

Incentivized

• Factiva offers excellent search builders so that I am able to narrow my search to specific companies or topics very easily.
• Factiva combines a large number of credible sources into one place and allows me to search all of these sources.
• Factiva's use of timestamps helps me understand when the news was known by the market which allows me to analyze how (if at all) that particular piece of news impacted the company's stock price.
• Provides an excellent starting place for learning about a company and/or industry.

Incentivized

• In-depth Demand Analytics of core features.
• Proper recommendations of features.
• Popularity tracking of the core data that we have and mapping with users.

Incentivized

• The UX leaves room to be desired
• There are often repetitive entries
• The functionality can be confusing

Incentivized

• Audience behaviour dataset can be improved.
• Demand tracking for features can have more metrics to get even more granular.

Incentivized

At the time, Factiva was already being used by the company I worked for - they had developed procedures specifically for using Factiva, so there wasn't really an option. I've used Lexis, Westlaw and Bloomberg exclusively for legal research, so there wasn't really an overlap with Factiva.

Incentivized

• We were able to capture data metrics by almost 25% more as compared to another analytics tool we previously used.
• Recommendations of new data grew by at least 15%.

Incentivized