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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fidelity Active Trader Pro

    Score8.8 out of 10
    N/AActive Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.N/A

    Tableau Prep

    Score6.5 out of 10
    N/ATableau Prep enables users to get to the analysis phase faster by helping them quickly combine, shape, and clean their data. According to the vendor, a direct and visual experience helps provide users with a deeper understanding of their data, smart features make data preparation simple, and integration with the Tableau analytical workflow allows for faster speed to insight. Tableau Prep allows users to connect to data on-premises or in the cloud, whether it’s a database or a…

    $15

    per month billed annually per user

    Pricing
    Fidelity Active Trader ProTableau Prep
    Editions & Modules
    No answers on this topic
    Viewer
    $15
    per month billed annually per user
    Explorer
    $42
    per month billed annually per user
    Creator
    $70
    per month billed annually per user
    Offerings
    Pricing Offerings
    Fidelity Active Trader ProTableau Prep
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details$0 commissions for online US stock, ETF, and option trades. Margin rates among the most competitive in the industry—as low as 4.00%. No minimums to open an account.—
    More Pricing Information
    Community Pulse
    Fidelity Active Trader ProTableau Prep
    Considered Both Products
    Fidelity Investments (FMR LLC)
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    8 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    9 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    Fidelity Active Trader ProTableau Prep
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    Toad Data Point
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Datameer
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Fidelity Active Trader ProTableau Prep
    Likelihood to Recommend
    8.8
    (9 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (1 ratings)
    Usability
    8.8
    (4 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    5.3
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Fidelity Active Trader ProTableau Prep
    Likelihood to Recommend
    Fidelity Investments (FMR LLC)
    Fantastic for the planning and execution of trades, as follows: (1) Offers nearly 50 market filters, including technical, social sentiment, and custom options filters, (2) supports analysis of option market sentiment with volatility and open interest statistics, as well as the day’s biggest trades, (3) functionality to trade equities, ETFs, simple and complex option strategies with extended-hours and directed trading capabilities, (4) capacity to create and save up to 50 orders and place them at the right time, (5) helps manage risk and profit potential with conditional orders, (6) allows placement of a variety of simple and complex multi-leg option orders, (7) provides ability to monitor portfolio with streaming quotes, real-time gain and loss, streaming balances, and streaming order status updates, and (8) allows creation of personalized layouts to see the market and portfolio information that’s important to you Set trade defaults, create shortcuts, and use hotkeys to quickly and efficiently navigate through the platform.
    Incentivized
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    Tableau
    If your data sets are coming in without much stewardship then Tableau Prep can help to clean the data before you start trying to create visualizations for your end users. You will save a lot of time this way - rather than seeing problems once you are creating dashboards. If you don't have large data sets or your data is relatively simple, then Tableau Prep may not be needed.
    Incentivized
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    Pros
    Fidelity Investments (FMR LLC)
    • Customizable to display information the way I want to see it.
    • Clean, straightforward interface to let me quickly access information from cursory overview to detailed tax information.
    • Equipped with good security measures.
    • Very user friendly.
    • The software has some nice features, including watch lists, market news, alerts, and real-time balances. The program also displays tax-lot information in real-time. There are advanced options tools as well. Active Trader Pro is able to submit up to 20 orders at once using a multi-order ticket.
    • Active Trader Pro has many available features. Alerts can be set, watch lists can be created, and market news can be followed. Balances are shown in real-time. Each of these elements can be assigned to its own window. Tax-lot info can be shown in real-time as well. A multi-order trading ticket can submit 20 orders at once. Up to 50 orders can be built and saved.
    Incentivized
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    Tableau
    • Display the raw data coming in from the data warehouse
    • Point out situations that might be erroneous
    • Show the distribution of raw data figures
    Incentivized
    Read full review
    Cons
    Fidelity Investments (FMR LLC)
    • Basic explanations of what the functionality is for those who do not fully understand how 401ks work
    • Explaining the difference between Roth and traditional 401Ks
    • More availability for 1:1 appointments with employees
    Incentivized
    Read full review
    Tableau
    • Use of Macros within Workflow (and more types of automation)
    • Join Editor also giving a SQL Update Query
    • More types of visuals
    Incentivized
    Read full review
    Likelihood to Renew
    Fidelity Investments (FMR LLC)
    No answers on this topic
    Tableau
    It is a valuable tool for generating and cleaning files for multiple purposes.
    Incentivized
    Read full review
    Usability
    Fidelity Investments (FMR LLC)
    I gave Fidelity Active Trader Pro this usability rating because, in my experience, Fidelity Active Trader Pro is Very user friendly
    Incentivized
    Read full review
    Tableau
    It works well and is user friendly for the basics but needs more options for bring in data (using SQL queries for example) and export format options.
    Incentivized
    Read full review
    Support Rating
    Fidelity Investments (FMR LLC)
    No answers on this topic
    Tableau
    I have not really had to reach out for any kind of customer support for Tableau Prep, so I can't really say. However, the support that Tableau has given for their other products has been great, so I would assume it would be the same here. They are also constantly adding new features and providing software updates, and that is always a plus.
    Incentivized
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    Implementation Rating
    Fidelity Investments (FMR LLC)
    No answers on this topic
    Tableau
    Live connections to cloud services (Google Sheets for example) and cloud hosted databases (cloud hosted SIS for example) for scheduled flows are not supported
    Incentivized
    Read full review
    Alternatives Considered
    Fidelity Investments (FMR LLC)
    Highly comparable. thinkorswim was a great platform and Fidelity has achieved competing against it. Ease of learning curve with training and the ability to configure exactly what the user wants to see is a huge plus. The customizations available are a major bonus and Fidelity's overall customer experience is a beacon in the marketplace.
    Incentivized
    Read full review
    Tableau
    Before Prep, we had to do all the data joining and connecting in a Tableau Workbook. Not only did this cause workbooks connected with live data to run frustratingly slowly, a new connection and set-up had to be established every time a new workbook as created, even if you were working with the same data. The extracts produced by Prep allow several workbooks to be working from the same data set-up without any additional work, saving time and stress.
    Incentivized
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    Return on Investment
    Fidelity Investments (FMR LLC)
    • It shows our workforce we are choosing vendors that are adapting to the modern age.
    • It helps us solve a technological gap related to the workforce that does not have access to desktops or laptops.
    Incentivized
    Read full review
    Tableau
    • Quicker data sets for online reports
    • More efficient data cleaning Ad Hoc reports
    • Costly if using data management to schedule data pull and cleaning (priced per viewer accounts not creator accounts)
    Incentivized
    Read full review
    ScreenShots