Fivetran vs. Improvado

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fivetran
Score 8.4 out of 10
N/A
Fivetran replicates applications, databases, events and files into a high-performance data warehouse, after a five minute setup. The vendor says their standardized cloud pipelines are fully managed and zero-maintenance. The vendor says Fivetran began with a realization: For modern companies using cloud-based software and storage, traditional ETL tools badly underperformed, and the complicated configurations they required often led to project failures. To streamline and accelerate…
$0.01
Improvado
Score 8.6 out of 10
N/A
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, and Adroll. The solution is designed to to take the pain out of data-driven marketing by aggregating, transforming and visualizing cross-channel marketing data.N/A
Pricing
FivetranImprovado
Editions & Modules
Starter
$0.01
per credit
Standard
$0.01
per credit
Enterprise
$0.01
per credit
No answers on this topic
Offerings
Pricing Offerings
FivetranImprovado
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
FivetranImprovado
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Fivetran
9.9
7 Ratings
17% above category average
Improvado
-
Ratings
Connect to traditional data sources9.97 Ratings00 Ratings
Connecto to Big Data and NoSQL9.95 Ratings00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Fivetran
4.7
6 Ratings
55% below category average
Improvado
-
Ratings
Simple transformations5.26 Ratings00 Ratings
Complex transformations4.14 Ratings00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Fivetran
6.1
7 Ratings
28% below category average
Improvado
-
Ratings
Data model creation2.36 Ratings00 Ratings
Metadata management4.24 Ratings00 Ratings
Business rules and workflow7.85 Ratings00 Ratings
Collaboration7.14 Ratings00 Ratings
Testing and debugging8.93 Ratings00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Fivetran
9.8
6 Ratings
16% above category average
Improvado
-
Ratings
Integration with data quality tools9.75 Ratings00 Ratings
Integration with MDM tools9.93 Ratings00 Ratings
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User Ratings
FivetranImprovado
Likelihood to Recommend
9.0
(8 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FivetranImprovado
Likelihood to Recommend
Fivetran
Fivetran's business model justifies the use-case where we require data from a single source basically a lot of data but if the requirement is not on the heavier side, Fivetran comes to costly operation when compared to its peers. Otherwise, I'll recommend Fivetran for stability and update and seamless service provider.
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Improvado
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
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Pros
Fivetran
  • Easily connects to source data using delivered connectors
  • Transforms data into standard models and schemas
  • Has very good documentation to help quickly setup connectors
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Improvado
  • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
  • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
  • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
  • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
  • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
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Cons
Fivetran
  • More detailed logging
  • More flexible choices for time range over which records are synced
  • More options for masking and excluding sensitive data
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Improvado
  • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
  • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
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Usability
Fivetran
Just need to input connection info.
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Improvado
No answers on this topic
Performance
Fivetran
It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.
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Improvado
No answers on this topic
Alternatives Considered
Fivetran
We never seriously considered using anything else. Our data engineers had used Fivetran extensively in previous roles so when it came time to make a decision, there wasn't much of a process. They gladly signed the contract with Fivetran pretty quickly.
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Improvado
We chose Improvado for the following reasons:
  • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
  • We connected our CRM to our analytics tool and as ad account;
  • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
  • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
  • Google Ads auto-connect new ad accounts.
Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
  • With Funnel we’d have to set up an extraction process for each campaign and account manually;
  • The more accounts you need to connect or integrations to use, the more you’ll pay;
  • Limited data storage options;
  • Complicated account export. We had to filter accounts to export through the custom filter rules.
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Return on Investment
Fivetran
  • Business and product data now co-located in the warehouse
  • Dashboards can be built using data from all corners of the business
  • Better visibility into customer health, product usage, business financials, and more
  • Enabled high-traffic operational dashboards that increase efficiency of our sales and ops teams
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Improvado
  • Increased ROI
  • Improved cost of acquisition analysis
  • Improved CPA, CPI, CPL report drawing process
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ScreenShots

Improvado Screenshots

Screenshot of An extensive list of data sources to pull the dataScreenshot of ConnectionsScreenshot of The DataPrep tool to transform the data efficiently