Fivetran vs. Salesforce Data 360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fivetran
Score 8.4 out of 10
N/A
Fivetran replicates applications, databases, events and files into a high-performance data warehouse, after a five minute setup. The vendor says their standardized cloud pipelines are fully managed and zero-maintenance. The vendor says Fivetran began with a realization: For modern companies using cloud-based software and storage, traditional ETL tools badly underperformed, and the complicated configurations they required often led to project failures. To streamline and accelerate…
$0.01
Salesforce Data 360
Score 8.5 out of 10
N/A
Salesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
$108,000
per year per org
Pricing
FivetranSalesforce Data 360
Editions & Modules
Starter
$0.01
per credit
Standard
$0.01
per credit
Enterprise
$0.01
per credit
Data Cloud for Marketing
$108000
per year per org
Offerings
Pricing Offerings
FivetranSalesforce Data 360
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FivetranSalesforce Data 360
Features
FivetranSalesforce Data 360
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Fivetran
10.0
8 Ratings
19% above category average
Salesforce Data 360
7.8
9 Ratings
6% below category average
Connect to traditional data sources10.08 Ratings7.99 Ratings
Connecto to Big Data and NoSQL10.06 Ratings7.66 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Fivetran
7.3
7 Ratings
11% below category average
Salesforce Data 360
7.8
10 Ratings
4% below category average
Simple transformations7.47 Ratings8.610 Ratings
Complex transformations7.25 Ratings7.010 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Fivetran
6.2
8 Ratings
24% below category average
Salesforce Data 360
7.8
10 Ratings
1% below category average
Data model creation2.06 Ratings8.210 Ratings
Metadata management4.04 Ratings7.89 Ratings
Business rules and workflow8.06 Ratings7.910 Ratings
Collaboration7.85 Ratings7.610 Ratings
Testing and debugging9.04 Ratings7.410 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Fivetran
8.4
7 Ratings
5% above category average
Salesforce Data 360
6.9
10 Ratings
15% below category average
Integration with data quality tools8.46 Ratings7.410 Ratings
Integration with MDM tools8.44 Ratings6.48 Ratings
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FivetranSalesforce Data 360
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User Ratings
FivetranSalesforce Data 360
Likelihood to Recommend
8.2
(9 ratings)
8.4
(4 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
9.0
(2 ratings)
8.0
(4 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FivetranSalesforce Data 360
Likelihood to Recommend
Fivetran
Fivetran's business model justifies the use-case where we require data from a single source basically a lot of data but if the requirement is not on the heavier side, Fivetran comes to costly operation when compared to its peers. Otherwise, I'll recommend Fivetran for stability and update and seamless service provider.
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Salesforce
Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
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Pros
Fivetran
  • Easily connects to source data using delivered connectors
  • Transforms data into standard models and schemas
  • Has very good documentation to help quickly setup connectors
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Salesforce
  • Allows use to bring external data into Salesforce as zero-copy
  • Is able to present data using standard Salesforce reports familiar to our users
  • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
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Cons
Fivetran
  • Very difficult to get connectors enhanced if a specific needed object is not supported by them
  • Depending on the edition needed and the data volumes, can get quite expensive
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Salesforce
  • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
  • CI/CD can be improved, that looks a difficult and hard
  • Also sandbox comes with many limitation so very hard to replicate production like environment to test
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Usability
Fivetran
Very easy and intuitive to setup and maintain as there usually are not that many options. Very well documented (e.g. how to setup each connector, how the schema looks like, any specific features of this connector etc.). Also the operation is intuitive, e.g. you have status pages, log pages, configuration pages etc. for each connector.
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Salesforce
Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
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Performance
Fivetran
It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.
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Salesforce
No answers on this topic
Alternatives Considered
Fivetran
We never seriously considered using anything else. Our data engineers had used Fivetran extensively in previous roles so when it came time to make a decision, there wasn't much of a process. They gladly signed the contract with Fivetran pretty quickly.
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Salesforce
we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
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Return on Investment
Fivetran
  • It has been very positive in serving BI team with new source requests
  • It has been OK at scaling to match as data volumes as source data size grows
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Salesforce
  • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
  • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
  • I like that you can even see customer info from other agents making it nice to compare and try and pass others
  • Makes the customers journey smooth sailing because everything is in one place
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ScreenShots