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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Flow Platform

    Score9.1 out of 10
    N/AFlow is a commerce media platform that connects brands with high-intent, first-party audiences and helps retailers, marketplaces, and digital platforms monetise their data.N/A

    Kevel

    Score7.8 out of 10
    Enterprise companies (1,001+ employees)
    Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
    Pricing
    Flow PlatformKevel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Flow PlatformKevel
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.
    More Pricing Information
    Features
    Flow PlatformKevel
    Ad Network Integration
    Comparison of Ad Network Integration features of Flow Platform and Kevel
    Feature
    Flow Platform
    -
    Ratings
    Kevel
    10.0
    1 Ratings
    31% above category average
    DSP integration00 Ratings10.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Flow Platform and Kevel
    Feature
    Flow Platform
    -
    Ratings
    Kevel
    10.0
    1 Ratings
    24% above category average
    Ad campaign creation00 Ratings10.01 Ratings
    Ad deployment00 Ratings10.01 Ratings
    Display advertising00 Ratings10.01 Ratings
    Ad display and retargeting segmentation00 Ratings10.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Flow Platform and Kevel
    Feature
    Flow Platform
    -
    Ratings
    Kevel
    9.2
    1 Ratings
    17% above category average
    Ad dashboards00 Ratings9.01 Ratings
    Ad performance reports00 Ratings9.01 Ratings
    Ad conversion tracking00 Ratings10.01 Ratings
    Ad attribution reporting00 Ratings9.01 Ratings
    Cross-channel ad management00 Ratings9.01 Ratings
    Best Alternatives
    Flow PlatformKevel
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Flow PlatformKevel
    Likelihood to Recommend
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Flow PlatformKevel
    Likelihood to Recommend
    Flow
    No answers on this topic
    Kevel
    For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
    Incentivized
    Read full review
    Pros
    Flow
    No answers on this topic
    Kevel
    • More personable team that can address customizations needed to the product.
    • Easy to use interface.
    • Frequent product updates with notifications via email.
    • Well documented API.
    Incentivized
    Read full review
    Cons
    Flow
    No answers on this topic
    Kevel
    • User interface could be faster to load.
    Incentivized
    Read full review
    Alternatives Considered
    Flow
    No answers on this topic
    Kevel
    Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
    Incentivized
    Read full review
    Return on Investment
    Flow
    No answers on this topic
    Kevel
    • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
    Incentivized
    Read full review
    ScreenShots

    Kevel Screenshots

    Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example