Overview
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Google Ads is my personal fav!
Best Platform To Run Ads
If you want a really good product to market ad's with, Google ad's is your product.
Google Ad Manager is perfect for ad management!
Simple tool for Google users
The main tool to automate media buys
Efortless scaling and time saving
Incredible reach at a great price!
Google Ad Manager: The most powerful way to PPC!
Google Ad MEHnager
Easily Place Well-Targeted Ads and See Results
Google Ads Manager: Big Money, but Big Results Too
Google Ad Manager Review
Take your display advertising to the next level
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Ad campaign creation (33)8.888%
- Display advertising (32)8.686%
- Ad performance reports (33)8.686%
- Ad deployment (33)8.686%
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Pricing
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 7.7Data Transfer(24) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 8DSP integration(19) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 8.8Ad campaign creation(33) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 8.6Ad deployment(33) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 8.6Display advertising(32) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 8.8Ad display and retargeting segmentation(31) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 9Sequence targeting(24) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 9Ad dashboards(31) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 8.6Ad performance reports(33) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 9Ad conversion tracking(32) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 8Ad attribution reporting(29) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 8.3Cross-channel ad management(26) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 7.8Ad forecasting and optimization(29) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Tech Details
What is Google Ad Manager?
Google Ad Manager Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(349)Attribute Ratings
Reviews
(1-25 of 33)Biggest Player in the Search Marketing Game
- Bulk edits and changes streamline management of large accounts
- Reporting options are robust and easy to use
- Provides the largest market share of search marketing in the world
- More visibility into smart-bidding algorithms
- Optimization recommendations other than spend more
- More transparency in search terms reports
Google Ads is my personal fav!
- Tracking of campaigns
- Keyword research
- Provide hide option for not useable campaigns.
- Tricky to connect with Google Analytics in my opinion.
Best Platform To Run Ads
- Setups Ads
- Keywords research
- Proivde hide option for not useable campaigns
- Attraction
- Cost effective
- engauges
- more configuration
- more documentation or videos to set it up
- allow for additional features with out having to pay for them.
Google Ad Manager is perfect for ad management!
- Simple
- Creditable
- Productive
- Need more options for details
- Automatically selects words to target
- Should not approve words without allowing user to select them
Simple tool for Google users
- The data analysis part is clear and very useful.
- We are able to manage all our ads in one place, very convenient.
- Easy to use.
- It takes a while to get used to the platform but once you get it, it's easy to manage!
The main tool to automate media buys
It is mostly used by the marketing department and we have a special team dedicated to optimizing the results of Google Ad Manager.
- Different attribution models built within the platform
- Lots of bidding methods available
- Vast supply available in all countries
- Not dedicated team unless you are spending enourmous sum of money.
- Margins not transparent
- Operates like black box and missing indepedent verification on its metrics
It is appropiate for small clients as it is an easy to use self serve platfrom and for large clients as it has a complete set of features to maximize results that are not available on every platform.
Efortless scaling and time saving
- Customizable dashboard.
- Instant feedback and notifications.
- Scalable ads.
- Some initial learning curve
- Some features are hard to understand
If you are a small business with [a] limited budget or knowledge it might not be an ideal fit.
Incredible reach at a great price!
- Easy set up
- Easily managed
- Clients love the extended reach achieved
- More robust system reports to lessen agency reporting time
- With the variety of tools & features, it is overwhelming to understand
Google Ad Manager: The most powerful way to PPC!
- Hyper targeting - I love how we can target, analyze, and then hyper target [advertisements] to our audiences to be able to hyper target the audiences that convert best. [Audiences besides] Google understands them, but also demographics, locations, search terms, and more.
- Advanced reporting - Without Google's seemingly endless ways to read and break down reports, we would not be able to best make decisions to maximize ROI.
- Strong conversion algorithm updates - The algorithm has become impressively strong for 'maximized conversions' and 'smart' campaigns. [That's] coming from someone who hated these portions of the algorithm until about 2019 where the updates (and continued updates) have worked incredibly well for these algorithms' purpose.
- Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
- Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
- Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
Google Ad MEHnager
- Manages Ads
- Single Sign On
- Is Google
- Confusing interface
- Poor documentation
- High learning curve
Easily Place Well-Targeted Ads and See Results
- High functionality and user friendly.
- Great on the back end to develop reports.
- Tracks many key metrics important to clients.
- Cross-team functionality would provide greater access.
Google Ads Manager: Big Money, but Big Results Too
- The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
- Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
- Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
- One of the major areas that Google could improve is in budget management - Google makes it extremely easy to spend money that may not even be relevant.
- Google Ads Manager could improve it's notification system when ads are not optimized or they have suggestions of how to improve ad performance.
- Google Ad Manager could improve its speed to approving search or display ads, or offering feedback on rejected ads. Often, I have no idea why an ad was rejected or what policy it supposedly violated.
Google Ad Manager Review
- Real-time and accurate performance metrics (impressions and CTRs)
- Targeting capabilities
- Control over creative assets and ad unit sizes
- Complex product, big learning curve for beginners
Take your display advertising to the next level
- Ad management.
- Custom reporting.
- Reporting.
- Changes/updates notification.
- Promote ads.
- Drive page visits.
- Customer support isn't great.
- There is no tutorial or walk-through process.
Google Ads Manager can add value to any business when used wisely
- If you are new to the platform, they will accommodate you by guiding you on how to create a basic ad easily.
- You can explore keyword search volumes and add it to your campaigns directly from within the platform.
- You can integrate Google Tag Manager so that you can define custom conversions and track it easily while ads are running.
- There is enough data available to view how well your ads are performing.
- I don't have any complaints. It's a complex product and they are doing a good job of accommodating all levels of users.
Google Ad Manager Review
- Manage multiple ads.
- Reporting capabilities.
- Integratable with Google products.
- Integrates well with marketing platforms.
- Targeting.
- Constant changes.
- More help videos.
- Better customer service line.
Powerful, Reliable and Free
- Flexible ad units.
- Control over creatives being displayed on your website.
- Metrics for impressions and CTRs.
- Targeting by user demographics and webpage.
- Not the easiest user experience for non-technical users.
- Needs a bit of trial and error to figure out the best fit.
- Ads take quite a bit of time to propagate to production.
Google Ad Manager Review
Ad Manager saves our teams large amounts of valuable time by letting them make adjustments to whole accounts, large groups of campaigns and keywords at once, rather than having to individually adjust each at a tedious pace.
- Fast adjustments to campaigns.
- Fast adjustments to geographies/targeting and copying those changes across multiple accounts.
- Quickly see errors/denied ads in one easy interface.
- Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
- Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
- It could be visually prettier.
Running ads is now easy and profitable!
- User segmentatation - new, old, prospecting/retargeting etc.
- User targeting - day-parting, demographics, interests etc.
- Campaign management
- Ad formats and tweaking for experimentation
- It's a little complex to understand for beginners
- It doesn't allow you to run various ad platforms on a single platform
- Its data has discrepancies at times even against the Google analytics or Playstore data
A great platform to help you manage your ads and increase ROI
- The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
- My favorite feature is it allows you to manage all of your ads in one place.
- The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
- Sometimes the tags are not reliable in certain browsers such as Microsoft Edge.
- Sometimes the server gets bogged down making everything slow and clunky.
- Not the most intuitive software. Luckily, there is a big user group to help you with problems.
Great program but could use a few tweaks
- Condenses Information
- Tracks clicks and opens
- Gives demographic info
- A little tricky to use at first. Could have better training options
- Would love for even more information to be provided
- Better mobile version
Google Ad Manager Review
- Targeting.
- Reporting.
- Ease of use.
- Conversions.
- Notifications/alerts.
- Certain targeting not available.
Simple and Effective
- GAM makes the data analyzation process seamless, they offer many different display types/charts and even allow us to run algorithms/machine learning on the data.
- GAM is constantly updated and has a strong release schedule for bugfixes, maintenance, and new features. Google seems to really care about this project.
- The reporting functionality is robust, allowing multiple query types that are even friendly to non-developers.
- Speed - I know its a website that's doing lots of data calculations, but there has to be a way to make this better. Even using enterprise internet solutions I have had a decent amount of lag from page inception to data displaying.
- API - When I wanted to pull a report to display on a backend system for a web application, the API was a bit complicated for doing a simple data extraction REST API pull.
- User Management - This has been a difficult aspect/pain point for us when we utilize sub-contractors or take on different clientele. Having different user permissions (or explaining how to implement it easily) would be a huge plus for us going forward.