TrustRadius
DoubleClick (a Google company)Google Ad Manager - Good to Use2018-11-15T20:48:06.507ZOur organization uses Google Ad Manager in order to manage our advertisers' campaigns, but we also use the whole publisher and advertiser suite in order to offer products. To put some perspective here, we as a CMI are a sales house for different Grupo Carso companies, and we have strategic alliances which allow us to have a pretty broad product portfolio for every advertiser need.
Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.,The UI is very easy to understand. They have made some changes lately for good, I think
The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams,If you have a slow internet connection you might suffer
Sometimes reports are so slow to load
Internal processes, such as whitelisting external platforms, may take some time,9,Negative: the pricing is higher than average
Positive: standardizing the properties that we manage is a good thing
Google's support has positively impacted our business, as we used to have lack of support with other platforms,Smart AdServer, AppNexus and ONE by AOL,BothErik VegaGoogle Ad Manager brings in the leads2018-11-14T22:42:42.292ZGoogle Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys.
We love it because it gives us the power to make changes to buys quickly based on market changes and budget needs.,The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize.
Reporting is flexible and mostly easy to use.
You can incorporate 3rd party info into buys to connect sales to spend.,I think sometimes it needs a wizard or a template for certain actions to make it quicker to do.
An easier way to clean up legacy issues in accounts.
Sometimes it runs slow, even in Chrome.,9,A positive return has been the ability for us to really monitor ad spend and adjust when things are not working.
We also love the reporting, and its ability to adjust data points to fit different needs.,Bing Ads,B2BBrian NizinskyThe Integrated Ads Solution2018-11-18T19:19:35.353ZWe use Google Ad Manager to gain actionable insights within the Ad Manager dashboard. We are able to review performance benchmarks, revenue growth opportunities, and view granular reporting metrics which influence our strategy. All the suggestions we receive are customized to our business and current trends, as result we are empowered to make smarter decisions.,A robust native ad creation tool.
Ad optimization suggestions.
Granular data that integrates multiple platforms.,It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
Needs a custom ap (not the Google Ads app),8,We now have a more streamlined data review process.
Users are empowered to my quicker data decisions.
We are able to review multiple platforms performances integrated into one place.,Adobe Analytics,B2BVerified User
Unspecified
Google Ad Manager
20 Ratings
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