Google Ad Manager Reviews

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Reviews (1-17 of 17)

Nathan Phillips profile photo
October 04, 2019

Google Ad Manager Review

Score 10 out of 10
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Verified User
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We support hundreds of car dealerships around the country with the best platform online to get the right ads visible to hand-raisers who genuinely are interested in our client's products. Paid search, display retargeting ads and YouTube video pre-roll are all rolled nicely together into Google Ad Manager for easy, precise and time-saving mass adjustments to campaigns.
Ad Manager saves our teams large amounts of valuable time by letting them make adjustments to whole accounts, large groups of campaigns and keywords at once, rather than having to individually adjust each at a tedious pace.
  • Fast adjustments to campaigns.
  • Fast adjustments to geographies/targeting and copying those changes across multiple accounts.
  • Quickly see errors/denied ads in one easy interface.
  • Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
  • Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
  • It could be visually prettier.
If you make big changes on a regular basis or need to make changes across multiple accounts quickly, then Google Ad Manager is for you.
Read Nathan Phillips's full review
Cassidy Ebert profile photo
Score 9 out of 10
Vetted Review
Verified User
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We use it to track how our ads are performing on different websites and platforms. It has really helped us condense our reporting and information, we can now use just this one program rather than different programs to track clicks, demographics, opens, etc. It saved us money by allowing us to condense into one program.
  • Condenses Information
  • Tracks clicks and opens
  • Gives demographic info
  • A little tricky to use at first. Could have better training options
  • Would love for even more information to be provided
  • Better mobile version
Well suited for any office using Google programs, but not as great for Mac/Apple users. Also great for desktop versions but not if you need to use the app or mobile version. Great for companies on a budget and smaller companies as well. May not be as suited for huge major companies with a lot of campaigns running at the same time.
Read Cassidy Ebert's full review
Ariel Lam profile photo
Score 8 out of 10
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Verified User
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Google Ad Manager is currently being used by my organization to help manage our paid advertisements through Google. It is currently being used by marketing, which we manage for the whole firm. The business problem it addresses is that it helps us reach our target market and gives us great visibility to our potential clients.
  • Track and sets a cap for budgets.
  • It allows us to customize what and where to advertise.
  • Although most ads are reviewed within 1 business day, it would be useful if it was quicker.
  • It would be great if Google could recommend key words to use.
Google Ad Manager is well suited for when we are running a campaign for a certain product or service and we want to drive traffic to our landing page. Google Ad Manager does a great job helping us manage the way we spend our money on our advertising and marketing efforts. It also provides us with useful information allowing us to track the performance of our ads.
Read Ariel Lam's full review
Matthew Mariner profile photo
October 02, 2019

Simple and Effective

Score 8 out of 10
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We use Google Ad Manager as a tool in our marketing campaigns for the company when we are running ads to drive traffic to various landing pages optimized for conversions or when we drive traffic to our main website. GAM is a good overview high-level snapshot of where we stand in our campaigns.
  • GAM makes the data analyzation process seamless, they offer many different display types/charts and even allow us to run algorithms/machine learning on the data.
  • GAM is constantly updated and has a strong release schedule for bugfixes, maintenance, and new features. Google seems to really care about this project.
  • The reporting functionality is robust, allowing multiple query types that are even friendly to non-developers.
  • Speed - I know its a website that's doing lots of data calculations, but there has to be a way to make this better. Even using enterprise internet solutions I have had a decent amount of lag from page inception to data displaying.
  • API - When I wanted to pull a report to display on a backend system for a web application, the API was a bit complicated for doing a simple data extraction REST API pull.
  • User Management - This has been a difficult aspect/pain point for us when we utilize sub-contractors or take on different clientele. Having different user permissions (or explaining how to implement it easily) would be a huge plus for us going forward.
If you are already utilizing the Google Ecosystem for your products/company, then this solution just makes sense. Google allows many of their apps to talk with each other, and if you don't mind making a deal with the devil, this solution would be your best bet for PPC/SEM. Lastly, though my company is by no means at scale, I have been told by many people that GAM works very well at scale when driving towards the enterprise level.
Read Matthew Mariner's full review
Sarah Bandy profile photo
Score 5 out of 10
Vetted Review
Verified User
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We use Google Ad Manager to help boost our search potential on Google and its affiliated sites. It's used primarily by the executive director and Marketing Branch of our Board of Directors in gauging how our Google searchability is tracking alongside our Google Ads and addresses the issue of making sure we are being seen.
  • Google Ad Manager is great at having a snapshot of where you stand.
  • It's easy to make multiple ad postings.
  • Google is the most-used search engine so it's useful to engage your community.
  • Google Ad Manager has absolutely abysmal customer service. It's non-existent.
  • If you run into an issue there is no way to get assistance.
  • The layout is occasionally clumsy to navigate.
Google Ad Manager is great for managing your Google account if you can get into it. Since we are a nonprofit, there are some great incentives and credits possible, but it's locked up like Fort Knox. There are many steps of authentication, and if, like us, you have had multiple people associated with the account, forget it.
Read Sarah Bandy's full review
Blake Baron profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it in partnership with our agency in managing our suite of ads that lead potential customers to our website. Our most effective use is in retargeting ads that deliver to customers who have abandoned the shopping cart process. We find the most effective ROI via this method for ad spend.
  • Bid suggestions via machine learning: they save us a lot of time running analysis.
  • Dashboards allow for effective turnkey presentations when reporting results to management.
  • Google Ad Manager integrates with Analytics and provides a solution with easy setup.
  • Only really suitable for business-class internet connections. Good luck loading the data on your phone without 80+ Mbps down.
  • Could have a more robust API: we've had to make a lot of, "hackey" in house solutions to pull the data into our marketing automation software.
It's a Google product, so it's inherently easy to use and intuitive from a functionality standpoint. You can be up and running in no time if you've used literally any other type of software ever. Web-based software allows you to access it from anywhere (albeit slowly, depending on your connection).
Read Blake Baron's full review
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Score 9 out of 10
Vetted Review
Verified User
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We used Google Ad Manager in our company to sell ad space on our website to different clients. It allowed us to monetize high traffic areas of our webpages and control exactly what ads showed up on our website. We were able to control the size of the ad units, where the ads would show up and the creatives we wanted to use for the ad. Being able to provide clients with a reliable impression and click metrics provided a different level of integrity to our product offerings.
  • Flexible ad units.
  • Control over creatives being displayed on your website.
  • Metrics for impressions and CTRs.
  • Targeting by user demographics and webpage.
  • Not the easiest user experience for non-technical users.
  • Needs a bit of trial and error to figure out the best fit.
  • Ads take quite a bit of time to propagate to production.
It's great if you are budget conscious and require a powerful and flexible technology to support your advertising needs. If your website gets a lot of impressions, Google Ad Manager is an amazing tool that can help you monetize ad space and providing custom quotes to clients. The degree of control and flexibility that this affords you is boundless. On the flip side, like with most ads, you will not be able to control whether or not your ads show up when ad blockers are on for your users. It'd be a nifty addition if there was a way to show these ads to users.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is being used by the marketing team, specifically the performance marketing guys at our office. They use this to set up their marketing ads, be it an app install, web ads, retargeting, SEM etc. They use it for end to end, ad ideation, segmentation, targeting, communication, management.
  • User segmentatation - new, old, prospecting/retargeting etc.
  • User targeting - day-parting, demographics, interests etc.
  • Campaign management
  • Ad formats and tweaking for experimentation
  • It's a little complex to understand for beginners
  • It doesn't allow you to run various ad platforms on a single platform
  • Its data has discrepancies at times even against the Google analytics or Playstore data
Well suited for helping you move your paid marketing in house, as then you should be able to manage your campaigns end to end. It is not suited if you don't have a Google ads expert in house as it can take a few weeks for one to get trained on this and start setting up ads.
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No photo available
Score 10 out of 10
Vetted Review
Verified User
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Google Ad Manager is being used by our social media team and by our PPC team. Google Ads allows us to manage our ads across all of our marketing channels. It solves the problem of having to use multiple programs to accomplish the same exact goal. It allows us to easily set up and report on our current ad campaigns.
  • The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
  • My favorite feature is it allows you to manage all of your ads in one place.
  • The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
  • Sometimes the tags are not reliable in certain browsers such as Microsoft Edge.
  • Sometimes the server gets bogged down making everything slow and clunky.
  • Not the most intuitive software. Luckily, there is a big user group to help you with problems.
Goolge Ad Manager is great when you need a program that runs all of your ad campaigns from one place. No more using 3-4 programs to run your ads. Google Ad Manager might not be a good fit if you are not running a lot of ads or are not running a lot of ads on multiple platforms.
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October 02, 2019

Google Ad Manager Review

Score 9 out of 10
Vetted Review
Verified User
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Google Ad Manager is used by one specific department within our entire organization.
  • Targeting.
  • Reporting.
  • Ease of use.
  • Conversions.
  • Notifications/alerts.
  • Certain targeting not available.
Google Ad Manager is a great tool for publishers to be able to manage their own direct-sold inventory + programmatic inventory. Google Ad Manager could improve in the sense that with the cascade/waterfall there are some hiccups with how things are served/serving properly. Sponsorships should always outweigh anything, however, if the sponsorship is only set to 25% SOV, then it isn't necessarily 25% SOV when there are other things competing.
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Score 9 out of 10
Vetted Review
Verified User
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Google Ad Manager is being used by my whole organization. All the Media and Communication Planners in all departments and brands use it. We use Google Ads Manager to manage and handle all the information and reports for our clients. We use this to analyze and extract data and then we present it to our brands for future campaigns and advertisements. We also use it as a report to check on the status and how well our brands and ads are making overall. We use it almost every day!
  • It extracts data that can help in future plans and campaigns of the brands. It tells us where we can improve.
  • It forecasts data to show the right match and type of ads for our brands and campaigns. It's very customized and perfect for either big or small brands.
  • There are a lot of options to choose from. It really helps in choosing the right platform and way to serve the ads for the campaigns.
  • I think Google Ads Manager can improve on its interface. Needs easier options so brands won't have a hard time.
  • Needs to extract better reports. The reports are sometimes confusing and hard to read, despite being very informative.
  • Needs simpler data.
Google Ads Manager is both for small brands and big brands. They really help in serving out your ads in the best way possible. It's also very easy to manage all the data and reports despite the information given. It's so easy to manage and prepare the ads for all our brands and campaigns. Best platform ever!
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Patrick Stephens profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Google AdWords to manage the entirety of our digital ads. I am the sole user at our company, but I have trained others in its use. My role is essentially to make sure that when I am gone it can run without interruption or need from anyone else. Google Ads addresses a very specific issue—that we need to market in the online sphere, and with Google being one of the most powerful engines (and entities) out there, it would be irresponsible not to use it.
  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
  • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
  • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
  • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
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Kevin Yip profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are serving our direct and programmatic ads using DoubleClick ad server and share the instance with other Hearst newspapers. Normally each newspaper can only access their own insertion order. We, like some of the Hearst newspapers, manage the ad ops of another newspaper. So we are able to manage the operations of two companies. We basically use it to manage ads like uploading creative and make changes as well as to pull reports.
  • It allows you to change a lot of attributes for the line items.
  • The report function is versatile, allowing different types of queries.
  • It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
  • The reports takes a long time to run.
  • The reports lack visualizations.
  • Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.
You can't go wrong with Google Ad Manager (GAM) if you are a large company because they are the king of ad servers. However, if you want to cope with the big data needs nowadays, you may need to pair it with some BI tools for visualizations. Also if you want better user control and order entry interface, you may need to consider an order entry platform to interface with it.
Read Kevin Yip's full review
Erik Vega profile photo
Score 9 out of 10
Vetted Review
Verified User
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Our organization uses Google Ad Manager in order to manage our advertisers' campaigns, but we also use the whole publisher and advertiser suite in order to offer products. To put some perspective here, we as a CMI are a sales house for different Grupo Carso companies, and we have strategic alliances which allow us to have a pretty broad product portfolio for every advertiser need.

Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.
  • The UI is very easy to understand. They have made some changes lately for good, I think
  • The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
  • The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams
  • If you have a slow internet connection you might suffer
  • Sometimes reports are so slow to load
  • Internal processes, such as whitelisting external platforms, may take some time
If the site that will be managed by Google Ad Manager is somewhere between medium and big I would recommend starting immediately with Google Ad Manager. You might find it easy to ramp up into the dynamics of the whole Google Ad Tech platforms, as sometimes this can be very frustrating.
Read Erik Vega's full review
Brian Nizinsky profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys.

We love it because it gives us the power to make changes to buys quickly based on market changes and budget needs.
  • The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize.
  • Reporting is flexible and mostly easy to use.
  • You can incorporate 3rd party info into buys to connect sales to spend.
  • I think sometimes it needs a wizard or a template for certain actions to make it quicker to do.
  • An easier way to clean up legacy issues in accounts.
  • Sometimes it runs slow, even in Chrome.
It is well suited for small marketing departments that want to have control of their spending and see immediate returns on their spend. It also scales well to larger marketing departments with different levels of permissions being able to be granted.

If you do not know what you are doing then this is not the platform for you. You need to do your homework and "read the manual" before using since you can end up wasting a lot of money very quickly.
Read Brian Nizinsky's full review
No photo available
Score 8 out of 10
Vetted Review
Verified User
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We use Google Ad Manager to gain actionable insights within the Ad Manager dashboard. We are able to review performance benchmarks, revenue growth opportunities, and view granular reporting metrics which influence our strategy. All the suggestions we receive are customized to our business and current trends, as result we are empowered to make smarter decisions.
  • A robust native ad creation tool.
  • Ad optimization suggestions.
  • Granular data that integrates multiple platforms.
  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
It's a great tool for businesses with scale, the actionable insights provided is the true value of the tool. Smaller businesses may find the analytics and suggestions found within Google Ads (complemented by Google Analytics) to be sufficient for their needs.
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Score 6 out of 10
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Verified User
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The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve future Google ads.
  • The data analysis part is clear and very useful.
  • We are able to manage all our ads in one place, very convenient.
  • Easy to use.
  • It takes a while to get used to the platform but once you get it, it's easy to manage!
It's great for companies like us that relying on Google products. We have Google ads, Google analytics, G suite, and many other Google products. So it's easy to share and integrate among these applications. It's simple to use if you are already a Google user too!
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Feature Scorecard Summary

Data Transfer (13)
8.7
DSP integration (12)
8.7
Ad campaign creation (17)
8.2
Ad deployment (17)
8.7
Display advertising (17)
8.4
Ad display and retargeting segmentation (16)
7.9
Sequence targeting (13)
7.9
Ad dashboards (15)
8.3
Ad performance reports (17)
8.5
Ad conversion tracking (17)
8.0
Ad attribution reporting (15)
8.0
Cross-channel ad management (15)
7.5
Ad forecasting and optimization (16)
7.9

About Google Ad Manager

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No