Filter Ratings and Reviews
Filter 128 vetted Google Ad Manager reviews and ratings
Reviews (1-25 of 28)
Companies can't remove reviews or game the system. Here's why.
We use Google Ad Manager to increase our reach and mobile app downloads. We use UAC, Search, and Display. We are mobile app-based, so, Universal App Campaigns are very important to us. Having our customers mainly in the Gulf, Youtube is very important as well.
- To reach different segments
- Objectives can be determined pre-campaign
- Ability to report
- Having several platforms managed in one system/platform
- The dashboard is complex, and sometimes missing some features, like reporting on unique users.
- Error messages are sometimes unclear, so it takes a long process to understand the reasons for failures.
- Dynamic ads configuration isn't clear, and there is not enough documentation.
April 22, 2020
Google Ad Manager gives online advertisers the ability to "cast a wider net" and give a larger reach by managing ads across multiple ad networks.
- Easy set up
- Easily managed
- Clients love the extended reach achieved
- More robust system reports to lessen agency reporting time
- With the variety of tools & features, it is overwhelming to understand
February 18, 2020
I work for the ad ops side of the business at Devada. Google Ad Manager allows us to help our sponsors target the developer community with their content. This ranges in topic from security to AI. My team executes and reports on all campaigns. With the new changes within Ad Manager some reporting can be tricky.
- Ad management.
- Custom reporting.
- Reporting.
- Changes/updates notification.
March 13, 2020
The Marketing department is the primary user of Google Ads Manager. As a non-profit staffing/recruitment agency, we use google for both search advertising and display advertising. We advertise open positions we are recruiting for, hiring events and job fairs, and general branding strategy for our agency. The advertising mostly supports our talent acquisition team as a means of sourcing candidates for jobs.
- The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
- Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
- Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
- One of the major areas that Google could improve is in budget management - Google makes it extremely easy to spend money that may not even be relevant.
- Google Ads Manager could improve it's notification system when ads are not optimized or they have suggestions of how to improve ad performance.
- Google Ad Manager could improve its speed to approving search or display ads, or offering feedback on rejected ads. Often, I have no idea why an ad was rejected or what policy it supposedly violated.
March 23, 2020
Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and managing that work that our creative team is doing on behalf of our clients. We use the Manager to execute portions of our paid media campaigns and use the Manager for reporting metrics as well.
- High functionality and user friendly.
- Great on the back end to develop reports.
- Tracks many key metrics important to clients.
- Cross-team functionality would provide greater access.
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the size of the ad units, creative assets, impression goals, and ad placements to support our clients' KPIs. Additionally, we use Google Ad Manager to provide clients with a reliable performance metrics to help with campaign management and optimizations.
- Real-time and accurate performance metrics (impressions and CTRs)
- Targeting capabilities
- Control over creative assets and ad unit sizes
- Complex product, big learning curve for beginners
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is only being used our marketing department not the entire organization. The problem that Google Ads Manager solves it allows us to manage our Google ads for use on Google.
- Manages Ads
- Single Sign On
- Is Google
- Confusing interface
- Poor documentation
- High learning curve
December 27, 2019
We use Google Ad Manager to work with Google AdWords and publish ads. Our Marketing department uses it for advertising purposes and we will use this to promote different website pages and landing pages that we want customers to see when they are using Google search to look up terms and searches.
- Promote ads.
- Drive page visits.
- Customer support isn't great.
- There is no tutorial or walk-through process.
December 17, 2019
Google Ad Manager is currently being used for branding purposes for Revise Energy. This has especially been useful for us recently as we are in the process of rebranding and changing our logo, so now as people are Google searching us, we are able to hit them with ads that show the new name.
- Target certain demographics.
- Target specific areas (which is especially helpful with our company since we can only work in certain areas of MA).
- Lag time for processing ads.
We support hundreds of car dealerships around the country with the best platform online to get the right ads visible to hand-raisers who genuinely are interested in our client's products. Paid search, display retargeting ads and YouTube video pre-roll are all rolled nicely together into Google Ad Manager for easy, precise and time-saving mass adjustments to campaigns.
Ad Manager saves our teams large amounts of valuable time by letting them make adjustments to whole accounts, large groups of campaigns and keywords at once, rather than having to individually adjust each at a tedious pace.
Ad Manager saves our teams large amounts of valuable time by letting them make adjustments to whole accounts, large groups of campaigns and keywords at once, rather than having to individually adjust each at a tedious pace.
- Fast adjustments to campaigns.
- Fast adjustments to geographies/targeting and copying those changes across multiple accounts.
- Quickly see errors/denied ads in one easy interface.
- Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
- Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
- It could be visually prettier.
October 03, 2019
We use it to track how our ads are performing on different websites and platforms. It has really helped us condense our reporting and information, we can now use just this one program rather than different programs to track clicks, demographics, opens, etc. It saved us money by allowing us to condense into one program.
- Condenses Information
- Tracks clicks and opens
- Gives demographic info
- A little tricky to use at first. Could have better training options
- Would love for even more information to be provided
- Better mobile version
October 02, 2019
Google Ad Manager is currently being used by my organization to help manage our paid advertisements through Google. It is currently being used by marketing, which we manage for the whole firm. The business problem it addresses is that it helps us reach our target market and gives us great visibility to our potential clients.
- Track and sets a cap for budgets.
- It allows us to customize what and where to advertise.
- Although most ads are reviewed within 1 business day, it would be useful if it was quicker.
- It would be great if Google could recommend key words to use.
We use Google Ad Manager as a tool in our marketing campaigns for the company when we are running ads to drive traffic to various landing pages optimized for conversions or when we drive traffic to our main website. GAM is a good overview high-level snapshot of where we stand in our campaigns.
- GAM makes the data analyzation process seamless, they offer many different display types/charts and even allow us to run algorithms/machine learning on the data.
- GAM is constantly updated and has a strong release schedule for bugfixes, maintenance, and new features. Google seems to really care about this project.
- The reporting functionality is robust, allowing multiple query types that are even friendly to non-developers.
- Speed - I know its a website that's doing lots of data calculations, but there has to be a way to make this better. Even using enterprise internet solutions I have had a decent amount of lag from page inception to data displaying.
- API - When I wanted to pull a report to display on a backend system for a web application, the API was a bit complicated for doing a simple data extraction REST API pull.
- User Management - This has been a difficult aspect/pain point for us when we utilize sub-contractors or take on different clientele. Having different user permissions (or explaining how to implement it easily) would be a huge plus for us going forward.
September 25, 2019
We use Google Ad Manager to help boost our search potential on Google and its affiliated sites. It's used primarily by the executive director and Marketing Branch of our Board of Directors in gauging how our Google searchability is tracking alongside our Google Ads and addresses the issue of making sure we are being seen.
- Google Ad Manager is great at having a snapshot of where you stand.
- It's easy to make multiple ad postings.
- Google is the most-used search engine so it's useful to engage your community.
- Google Ad Manager has absolutely abysmal customer service. It's non-existent.
- If you run into an issue there is no way to get assistance.
- The layout is occasionally clumsy to navigate.
August 29, 2019
We use it in partnership with our agency in managing our suite of ads that lead potential customers to our website. Our most effective use is in retargeting ads that deliver to customers who have abandoned the shopping cart process. We find the most effective ROI via this method for ad spend.
- Bid suggestions via machine learning: they save us a lot of time running analysis.
- Dashboards allow for effective turnkey presentations when reporting results to management.
- Google Ad Manager integrates with Analytics and provides a solution with easy setup.
- Only really suitable for business-class internet connections. Good luck loading the data on your phone without 80+ Mbps down.
- Could have a more robust API: we've had to make a lot of, "hackey" in house solutions to pull the data into our marketing automation software.
Google Ad Manager is being used by my organization in a variety of ways. Although we do not use it internally for advertising purposes, we use and implement this product for many of our clients within our agency. We use this as a paid media platform to promote, engage and generate more leads and contacts for companies and organizations.
- Manage multiple ads.
- Reporting capabilities.
- Integratable with Google products.
- Integrates well with marketing platforms.
- Targeting.
- Constant changes.
- More help videos.
- Better customer service line.
We used Google Ad Manager in our company to sell ad space on our website to different clients. It allowed us to monetize high traffic areas of our webpages and control exactly what ads showed up on our website. We were able to control the size of the ad units, where the ads would show up and the creatives we wanted to use for the ad. Being able to provide clients with a reliable impression and click metrics provided a different level of integrity to our product offerings.
- Flexible ad units.
- Control over creatives being displayed on your website.
- Metrics for impressions and CTRs.
- Targeting by user demographics and webpage.
- Not the easiest user experience for non-technical users.
- Needs a bit of trial and error to figure out the best fit.
- Ads take quite a bit of time to propagate to production.
October 04, 2019
Google Ad Manager is being used by the marketing team, specifically the performance marketing guys at our office. They use this to set up their marketing ads, be it an app install, web ads, retargeting, SEM etc. They use it for end to end, ad ideation, segmentation, targeting, communication, management.
- User segmentatation - new, old, prospecting/retargeting etc.
- User targeting - day-parting, demographics, interests etc.
- Campaign management
- Ad formats and tweaking for experimentation
- It's a little complex to understand for beginners
- It doesn't allow you to run various ad platforms on a single platform
- Its data has discrepancies at times even against the Google analytics or Playstore data
October 03, 2019
Google Ad Manager is being used by our social media team and by our PPC team. Google Ads allows us to manage our ads across all of our marketing channels. It solves the problem of having to use multiple programs to accomplish the same exact goal. It allows us to easily set up and report on our current ad campaigns.
- The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
- My favorite feature is it allows you to manage all of your ads in one place.
- The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
- Sometimes the tags are not reliable in certain browsers such as Microsoft Edge.
- Sometimes the server gets bogged down making everything slow and clunky.
- Not the most intuitive software. Luckily, there is a big user group to help you with problems.
Google Ad Manager is used by one specific department within our entire organization.
- Targeting.
- Reporting.
- Ease of use.
- Conversions.
- Notifications/alerts.
- Certain targeting not available.
August 20, 2019
Google Ad Manager is being used by my whole organization. All the Media and Communication Planners in all departments and brands use it. We use Google Ads Manager to manage and handle all the information and reports for our clients. We use this to analyze and extract data and then we present it to our brands for future campaigns and advertisements. We also use it as a report to check on the status and how well our brands and ads are making overall. We use it almost every day!
- It extracts data that can help in future plans and campaigns of the brands. It tells us where we can improve.
- It forecasts data to show the right match and type of ads for our brands and campaigns. It's very customized and perfect for either big or small brands.
- There are a lot of options to choose from. It really helps in choosing the right platform and way to serve the ads for the campaigns.
- I think Google Ads Manager can improve on its interface. Needs easier options so brands won't have a hard time.
- Needs to extract better reports. The reports are sometimes confusing and hard to read, despite being very informative.
- Needs simpler data.
December 04, 2019
Google Ads is used to create ads for Google searches to direct users to our business website in order to generate traffic and sales.
- If you are new to the platform, they will accommodate you by guiding you on how to create a basic ad easily.
- You can explore keyword search volumes and add it to your campaigns directly from within the platform.
- You can integrate Google Tag Manager so that you can define custom conversions and track it easily while ads are running.
- There is enough data available to view how well your ads are performing.
- I don't have any complaints. It's a complex product and they are doing a good job of accommodating all levels of users.
February 07, 2019
We use Google AdWords to manage the entirety of our digital ads. I am the sole user at our company, but I have trained others in its use. My role is essentially to make sure that when I am gone it can run without interruption or need from anyone else. Google Ads addresses a very specific issue—that we need to market in the online sphere, and with Google being one of the most powerful engines (and entities) out there, it would be irresponsible not to use it.
- Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
- Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
- Always growing. They are always announcing something new. Always growing and always trying to update.
- Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
- Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
- Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
March 19, 2019
We are serving our direct and programmatic ads using DoubleClick ad server and share the instance with other Hearst newspapers. Normally each newspaper can only access their own insertion order. We, like some of the Hearst newspapers, manage the ad ops of another newspaper. So we are able to manage the operations of two companies. We basically use it to manage ads like uploading creative and make changes as well as to pull reports.
- It allows you to change a lot of attributes for the line items.
- The report function is versatile, allowing different types of queries.
- It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
- The reports takes a long time to run.
- The reports lack visualizations.
- Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.
February 04, 2019
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve future Google ads.
- The data analysis part is clear and very useful.
- We are able to manage all our ads in one place, very convenient.
- Easy to use.
- It takes a while to get used to the platform but once you get it, it's easy to manage!
Google Ad Manager Scorecard Summary
Feature Scorecard Summary
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Categories: Ad Serving & Retargeting
Google Ad Manager Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |