TrustRadius
Google Ad Manager - Good to UseOur organization uses Google Ad Manager in order to manage our advertisers' campaigns, but we also use the whole publisher and advertiser suite in order to offer products. To put some perspective here, we as a CMI are a sales house for different Grupo Carso companies, and we have strategic alliances which allow us to have a pretty broad product portfolio for every advertiser need. Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.,The UI is very easy to understand. They have made some changes lately for good, I think The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams,If you have a slow internet connection you might suffer Sometimes reports are so slow to load Internal processes, such as whitelisting external platforms, may take some time,9,Negative: the pricing is higher than average Positive: standardizing the properties that we manage is a good thing Google's support has positively impacted our business, as we used to have lack of support with other platforms,Smart AdServer, AppNexus and ONE by AOL,BothGoogle Ad Manager brings in the leadsGoogle Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys. We love it because it gives us the power to make changes to buys quickly based on market changes and budget needs.,The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize. Reporting is flexible and mostly easy to use. You can incorporate 3rd party info into buys to connect sales to spend.,I think sometimes it needs a wizard or a template for certain actions to make it quicker to do. An easier way to clean up legacy issues in accounts. Sometimes it runs slow, even in Chrome.,9,A positive return has been the ability for us to really monitor ad spend and adjust when things are not working. We also love the reporting, and its ability to adjust data points to fit different needs.,Bing Ads,B2BThe Integrated Ads SolutionWe use Google Ad Manager to gain actionable insights within the Ad Manager dashboard. We are able to review performance benchmarks, revenue growth opportunities, and view granular reporting metrics which influence our strategy. All the suggestions we receive are customized to our business and current trends, as result we are empowered to make smarter decisions.,A robust native ad creation tool. Ad optimization suggestions. Granular data that integrates multiple platforms.,It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement. Needs a custom ap (not the Google Ads app),8,We now have a more streamlined data review process. Users are empowered to my quicker data decisions. We are able to review multiple platforms performances integrated into one place.,Adobe Analytics,B2B
Unspecified
Google Ad Manager
20 Ratings
Score 8.4 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

Google Ad Manager Reviews

Google Ad Manager
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101
Show Filters 
Hide Filters 
Filter 20 vetted Google Ad Manager reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-3 of 3)
  Vendors can't alter or remove reviews. Here's why.
Erik Vega profile photo
November 15, 2018

User Review: "Google Ad Manager - Good to Use"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Google Ad Manager in order to manage our advertisers' campaigns, but we also use the whole publisher and advertiser suite in order to offer products. To put some perspective here, we as a CMI are a sales house for different Grupo Carso companies, and we have strategic alliances which allow us to have a pretty broad product portfolio for every advertiser need.

Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.
  • The UI is very easy to understand. They have made some changes lately for good, I think
  • The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
  • The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams
  • If you have a slow internet connection you might suffer
  • Sometimes reports are so slow to load
  • Internal processes, such as whitelisting external platforms, may take some time
If the site that will be managed by Google Ad Manager is somewhere between medium and big I would recommend starting immediately with Google Ad Manager. You might find it easy to ramp up into the dynamics of the whole Google Ad Tech platforms, as sometimes this can be very frustrating.
Read Erik Vega's full review
Brian Nizinsky profile photo
November 14, 2018

User Review: "Google Ad Manager brings in the leads"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys.

We love it because it gives us the power to make changes to buys quickly based on market changes and budget needs.
  • The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize.
  • Reporting is flexible and mostly easy to use.
  • You can incorporate 3rd party info into buys to connect sales to spend.
  • I think sometimes it needs a wizard or a template for certain actions to make it quicker to do.
  • An easier way to clean up legacy issues in accounts.
  • Sometimes it runs slow, even in Chrome.
It is well suited for small marketing departments that want to have control of their spending and see immediate returns on their spend. It also scales well to larger marketing departments with different levels of permissions being able to be granted.

If you do not know what you are doing then this is not the platform for you. You need to do your homework and "read the manual" before using since you can end up wasting a lot of money very quickly.
Read Brian Nizinsky's full review
No photo available
November 18, 2018

Google Ad Manager: "The Integrated Ads Solution"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Google Ad Manager to gain actionable insights within the Ad Manager dashboard. We are able to review performance benchmarks, revenue growth opportunities, and view granular reporting metrics which influence our strategy. All the suggestions we receive are customized to our business and current trends, as result we are empowered to make smarter decisions.
  • A robust native ad creation tool.
  • Ad optimization suggestions.
  • Granular data that integrates multiple platforms.
  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
It's a great tool for businesses with scale, the actionable insights provided is the true value of the tool. Smaller businesses may find the analytics and suggestions found within Google Ads (complemented by Google Analytics) to be sufficient for their needs.
Read this authenticated review

Google Ad Manager Scorecard Summary

Feature Scorecard Summary

Data Transfer (1)
10
DSP integration (1)
10
Ad campaign creation (3)
7.7
Ad deployment (3)
9.3
Display advertising (3)
9.3
Ad display and retargeting segmentation (2)
8.0
Sequence targeting (1)
4
Ad dashboards (2)
8.5
Ad performance reports (3)
8.3
Ad conversion tracking (3)
7.7
Ad attribution reporting (2)
7.0
Cross-channel ad management (3)
7.0
Ad forecasting and optimization (3)
7.7

About Google Ad Manager

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No