Could Be So Much Easier with Improved UX
Use Cases and Deployment Scope
I run ad campaigns for my small business clients who have relatively small budgets. The objective for most clients is to drive traffic to targeted landing pages and to achieve conversion to ecommerce sales or leads for services. It also provides a way to put the brand at the top of Google's search results pages. The idea of the manager is to allow me to see all my clients and campaigns in one place.
Pros
- Allows you to see keyword search volumes, competition, and estimated auction pricing.
- For the most part, makes it easy to set up a search campaign.
- Shows you which keywords are performing well.
- You can select and save negative keywords.
Cons
- It's more complicated than necessary to set up conversion tracking correctly even with Google Tag Manager.
- Google is so busy trying to sell you on their automated programs, like Performance Max, that they're not making the best recommendation for the type of campaign you should actually be running.
- The dashboard provided should make it clearer as to whether your campaign is working or not. For example, X number of people hit your landing page and Y number of people filled out a form.
- The dashboard as a whole could be much clearer and include the most important information, not what Google wants you to see.
- I'm not sure it's easy to see campaigns by client vs. than by campaign.
- Overall, the tool could have a better UX.
- Setting up my client as the one paying the bill after we had set up the account under my agency was a nightmare, and I had to involve my client in it, even though I had permissions.
Return on Investment
- It doesn't have any direct impact on my business objectives as an agency.
- It only slightly saves me time when setting up client ad campaigns.
- I'm able to provide clients with some level of reporting, but it's limited.
Usability
Alternatives Considered
Meta Business Manager
Other Software Used
Airtable, Softr, Ghost
