TrustRadius
GoogleCan't go wrong with a well-established brand2019-03-19T15:34:20.950ZWe are serving our direct and programmatic ads using DoubleClick ad server and share the instance with other Hearst newspapers. Normally each newspaper can only access their own insertion order. We, like some of the Hearst newspapers, manage the ad ops of another newspaper. So we are able to manage the operations of two companies. We basically use it to manage ads like uploading creative and make changes as well as to pull reports.,It allows you to change a lot of attributes for the line items.
The report function is versatile, allowing different types of queries.,It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
The reports takes a long time to run.
The reports lack visualizations.
Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.,8,It continues to be a solid performer to serve our direct an programmatic ads. We have no plans to replace it.,,B2B,No,8,NoKevin YipBest platform for ads for both for small and big businesses2019-08-20T19:26:51.093ZGoogle Ad Manager is being used by my whole organization. All the Media and Communication Planners in all departments and brands use it. We use Google Ads Manager to manage and handle all the information and reports for our clients. We use this to analyze and extract data and then we present it to our brands for future campaigns and advertisements. We also use it as a report to check on the status and how well our brands and ads are making overall. We use it almost every day!,It extracts data that can help in future plans and campaigns of the brands. It tells us where we can improve.
It forecasts data to show the right match and type of ads for our brands and campaigns. It's very customized and perfect for either big or small brands.
There are a lot of options to choose from. It really helps in choosing the right platform and way to serve the ads for the campaigns.,I think Google Ads Manager can improve on its interface. Needs easier options so brands won't have a hard time.
Needs to extract better reports. The reports are sometimes confusing and hard to read, despite being very informative.
Needs simpler data.,9,Served more ads to the right people. It helped us optimized our ads and served it to the right segment.
We gained more engagement and traction for our social media platforms.
We gained more sales.
More awareness for our brands.
More product knowledge for both our loyal and new customers.,Facebook for Business,B2CVerified UserGoogle Ads: The Only Choice for Us2019-02-07T21:04:38.279ZWe use Google AdWords to manage the entirety of our digital ads. I am the sole user at our company, but I have trained others in its use. My role is essentially to make sure that when I am gone it can run without interruption or need from anyone else. Google Ads addresses a very specific issue—that we need to market in the online sphere, and with Google being one of the most powerful engines (and entities) out there, it would be irresponsible not to use it.,Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
Always growing. They are always announcing something new. Always growing and always trying to update.,Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.,7,We have increased our conversions by 600%, and we weren't starting from a small number.
It has helped us grow in the digital space, which is vital in this climate.
Because of the ability to edit ads as we do, we are able to customize and carefully plan ads. We have over 1,500, uniquely specified towards certain situations. We can make sure that we start the relationship off right!,Bing Ads, Yahoo Gemini and AdRoll,BothPatrick StephensGoogle Ad Manager - Good to Use2018-11-15T20:48:06.507ZOur organization uses Google Ad Manager in order to manage our advertisers' campaigns, but we also use the whole publisher and advertiser suite in order to offer products. To put some perspective here, we as a CMI are a sales house for different Grupo Carso companies, and we have strategic alliances which allow us to have a pretty broad product portfolio for every advertiser need.
Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.,The UI is very easy to understand. They have made some changes lately for good, I think
The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams,If you have a slow internet connection you might suffer
Sometimes reports are so slow to load
Internal processes, such as whitelisting external platforms, may take some time,9,Negative: the pricing is higher than average
Positive: standardizing the properties that we manage is a good thing
Google's support has positively impacted our business, as we used to have lack of support with other platforms,Smart AdServer, AppNexus and ONE by AOL,BothErik VegaGoogle Ad Manager brings in the leads2018-11-14T22:42:42.292ZGoogle Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys.
We love it because it gives us the power to make changes to buys quickly based on market changes and budget needs.,The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize.
Reporting is flexible and mostly easy to use.
You can incorporate 3rd party info into buys to connect sales to spend.,I think sometimes it needs a wizard or a template for certain actions to make it quicker to do.
An easier way to clean up legacy issues in accounts.
Sometimes it runs slow, even in Chrome.,9,A positive return has been the ability for us to really monitor ad spend and adjust when things are not working.
We also love the reporting, and its ability to adjust data points to fit different needs.,Bing Ads,B2BBrian NizinskyThe Integrated Ads Solution2018-11-18T19:19:35.353ZWe use Google Ad Manager to gain actionable insights within the Ad Manager dashboard. We are able to review performance benchmarks, revenue growth opportunities, and view granular reporting metrics which influence our strategy. All the suggestions we receive are customized to our business and current trends, as result we are empowered to make smarter decisions.,A robust native ad creation tool.
Ad optimization suggestions.
Granular data that integrates multiple platforms.,It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
Needs a custom ap (not the Google Ads app),8,We now have a more streamlined data review process.
Users are empowered to my quicker data decisions.
We are able to review multiple platforms performances integrated into one place.,Adobe Analytics,B2BVerified UserSimple tool for Google users2019-02-04T21:19:00.989ZThe Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve future Google ads.,The data analysis part is clear and very useful.
We are able to manage all our ads in one place, very convenient.
Easy to use.,It takes a while to get used to the platform but once you get it, it's easy to manage!,6,It helps us be more organized and know where we are at in the industry.
Quickly tell the story behind numbers and come up with new suggestions for the next ad.,,Both,2,1,We use it to analyze our existing ads performance and see how they are working out for us
We use it to predict future ads performance
It offers an overall dashboard for us to see the our campaigns all together and compare,Google ad manager grows with our business, as we expand to have mobile friendly pages, it allows us to track that too.
AMP service helps us serve our mobile suers better and deliver better user experience.,we are looking into using it to expand our service even further maybe not just mobile but across all different devices including notepads, etc.,7Verified User
Unspecified
Google Ad Manager
53 Ratings
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