TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frase

    Score8 out of 10
    N/AFrase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A

    gShift (discontinued)

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.

    $199

    Pricing
    FrasegShift (discontinued)
    Editions & Modules
    No answers on this topic
    kontextURLs
    $199
    Influencer Marketing module
    $299
    Brand Professional
    $325
    Agency Professional
    $999
    Offerings
    Pricing Offerings
    FrasegShift (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
    More Pricing Information
    Features
    FrasegShift (discontinued)
    SEO
    Comparison of SEO features of Frase and gShift (discontinued)
    Feature
    Frase
    7.5
    1 Ratings
    2% below category average
    gShift (discontinued)
    8.6
    1 Ratings
    11% above category average
    Page grader8.01 Ratings9.01 Ratings
    Competitive analysis7.01 Ratings9.01 Ratings
    Keyword analysis00 Ratings10.01 Ratings
    Backlink management00 Ratings6.01 Ratings
    SERP ranking tracking00 Ratings10.01 Ratings
    Site audit / diagnostics00 Ratings7.01 Ratings
    Site recommendations00 Ratings8.01 Ratings
    Task management00 Ratings10.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Frase and gShift (discontinued)
    Feature
    Frase
    7.0
    1 Ratings
    8% below category average
    gShift (discontinued)
    8.3
    1 Ratings
    9% above category average
    Local SEO7.01 Ratings10.01 Ratings
    Social SEO00 Ratings9.01 Ratings
    Mobile SEO00 Ratings4.01 Ratings
    Global SEO00 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Frase and gShift (discontinued)
    Feature
    Frase
    9.5
    1 Ratings
    12% above category average
    gShift (discontinued)
    6.0
    2 Ratings
    33% below category average
    Multi-domain support10.01 Ratings5.01 Ratings
    Integration with web analytics tools9.01 Ratings7.02 Ratings
    Best Alternatives
    FrasegShift (discontinued)
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrasegShift (discontinued)
    Likelihood to Recommend
    8.0
    (2 ratings)
    10.0
    (2 ratings)
    User Testimonials
    FrasegShift (discontinued)
    Likelihood to Recommend
    Frase, Inc
    1. If you are going to write any piece of content for your readers, it will be your great assistant!!
    2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
    3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
    Incentivized
    Read full review
    Discontinued Products
    gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
    Incentivized
    Read full review
    Pros
    Frase, Inc
    • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
    • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
    • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
    Incentivized
    Read full review
    Discontinued Products
    • Bringing most of your applications to one platform.
    • Managing Gmail Accounts.
    • Bringing all your communication channels to one spot.
    • Easy setup and account integration.
    Incentivized
    Read full review
    Cons
    Frase, Inc
    • UI
    • Content Editor
    • Headings at Glance
    Incentivized
    Read full review
    Discontinued Products
    • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
    • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
    Incentivized
    Read full review
    Alternatives Considered
    Frase, Inc
    Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
    Incentivized
    Read full review
    Discontinued Products
    They are very different tools can't compare them.
    Incentivized
    Read full review
    Return on Investment
    Frase, Inc
    • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
    • Our clients are happy, so here our ROI is 50x
    • We are getting 10x ROI
    Incentivized
    Read full review
    Discontinued Products
    • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
    • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
    Incentivized
    Read full review
    ScreenShots

    gShift (discontinued) Screenshots

    Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.