TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frase

    Score8 out of 10
    N/AFrase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Pricing
    FraseMoz Local
    Editions & Modules
    No answers on this topic
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Offerings
    Pricing Offerings
    FraseMoz Local
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
    More Pricing Information
    Features
    FraseMoz Local
    SEO
    Comparison of SEO features of Frase and Moz Local
    Feature
    Frase
    7.5
    1 Ratings
    2% below category average
    Moz Local
    -
    Ratings
    Page grader8.01 Ratings00 Ratings
    Competitive analysis7.01 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Frase and Moz Local
    Feature
    Frase
    7.0
    1 Ratings
    8% below category average
    Moz Local
    -
    Ratings
    Local SEO7.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Frase and Moz Local
    Feature
    Frase
    9.5
    1 Ratings
    12% above category average
    Moz Local
    -
    Ratings
    Multi-domain support10.01 Ratings00 Ratings
    Integration with web analytics tools9.01 Ratings00 Ratings
    Best Alternatives
    FraseMoz Local
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FraseMoz Local
    Likelihood to Recommend
    8.0
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FraseMoz Local
    Likelihood to Recommend
    Frase, Inc
    1. If you are going to write any piece of content for your readers, it will be your great assistant!!
    2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
    3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
    Incentivized
    Read full review
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Pros
    Frase, Inc
    • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
    • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
    • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
    Incentivized
    Read full review
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Cons
    Frase, Inc
    • UI
    • Content Editor
    • Headings at Glance
    Incentivized
    Read full review
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Alternatives Considered
    Frase, Inc
    Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
    Incentivized
    Read full review
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Return on Investment
    Frase, Inc
    • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
    • Our clients are happy, so here our ROI is 50x
    • We are getting 10x ROI
    Incentivized
    Read full review
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    ScreenShots

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.