Freshpaint vs. Planhat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshpaint
Score 7.4 out of 10
N/A
Freshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Automatically track customer actions Freshpaint captures customer actions on a product or site and a visual tagger configures events. Send customer data to hundreds of tools in your tech stack Send historical and future data from any customer event to any tool with a click using prebuilt…
$0
Up to 1000 MTUs
Planhat
Score 7.8 out of 10
N/A
Planhat, headquartered in Stockholm, offers their modular suite of applications to subscription based businesses, providing customer success product usage health alerts and guidance, as well as revenue management for tracking subscriptions and business health.N/A
Pricing
FreshpaintPlanhat
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FreshpaintPlanhat
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FreshpaintPlanhat
Features
FreshpaintPlanhat
Tag Management
Comparison of Tag Management features of Product A and Product B
Freshpaint
9.3
1 Ratings
13% above category average
Planhat
-
Ratings
Tag library10.01 Ratings00 Ratings
Tag variable mapping10.01 Ratings00 Ratings
Ease of writing custom tags9.01 Ratings00 Ratings
Library of JavaScript extensions8.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Freshpaint
8.0
1 Ratings
2% below category average
Planhat
-
Ratings
Standard visitor segmentation8.01 Ratings00 Ratings
Behavioral visitor segmentation8.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Freshpaint
8.5
1 Ratings
2% above category average
Planhat
-
Ratings
Data Connectors9.01 Ratings00 Ratings
Data Enhancement6.01 Ratings00 Ratings
Data Ingestion9.01 Ratings00 Ratings
Data Storage9.01 Ratings00 Ratings
Data Visibility8.01 Ratings00 Ratings
Event Data10.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Freshpaint
-
Ratings
Planhat
7.9
13 Ratings
11% below category average
Role-based user permissions00 Ratings7.913 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Freshpaint
-
Ratings
Planhat
8.1
13 Ratings
7% below category average
API00 Ratings8.212 Ratings
Integration with Salesforce.com00 Ratings7.99 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Freshpaint
-
Ratings
Planhat
8.0
15 Ratings
9% below category average
Product usage00 Ratings8.115 Ratings
Help desk / support tickets00 Ratings7.813 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Freshpaint
-
Ratings
Planhat
8.2
14 Ratings
5% below category average
NPS surveys00 Ratings8.312 Ratings
Sponsor tracking00 Ratings8.09 Ratings
Customer profiles00 Ratings9.014 Ratings
Automated workflow00 Ratings6.913 Ratings
Internal collaboration00 Ratings8.613 Ratings
Customer health scoring00 Ratings8.414 Ratings
Customer segmentation00 Ratings7.814 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Freshpaint
-
Ratings
Planhat
7.5
13 Ratings
12% below category average
Customer health trends00 Ratings7.813 Ratings
Engagement analytics00 Ratings7.213 Ratings
Revenue forecasting00 Ratings6.48 Ratings
Dashboards00 Ratings8.513 Ratings
Best Alternatives
FreshpaintPlanhat
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
ChurnZero
ChurnZero
Score 8.7 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Gainsight CS
Gainsight CS
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshpaintPlanhat
Likelihood to Recommend
8.0
(1 ratings)
7.5
(15 ratings)
Usability
-
(0 ratings)
7.8
(9 ratings)
Support Rating
-
(0 ratings)
9.7
(4 ratings)
User Testimonials
FreshpaintPlanhat
Likelihood to Recommend
Freshpaint
To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset
Read full review
Planhat
For someone working in the Customer Success team, Planhat is a must-have software. All your client-level data can be easily managed, stored, and reviewed at any point in time by Planhat. It also helps the management and the leadership team better see each account and its usage. It also helps in identifying potentially risky customers and taking the required actions to engage and retain the account. It also gets integrated easily with other meeting recording tools wherein the summary from the tool gets easily synced with Planhat
Read full review
Pros
Freshpaint
  • live view to determine what events are already created
  • tagging events in real time
Read full review
Planhat
  • Reporting - you can set up filters with boolean criteria to give you insight into everything you need to know.
  • Playbooks - these are very good for less-experienced CSM's who need a step-by-step guide on how to deal with different stages of the customer lifecycle. More experienced CSM's may not need the playbooks.
  • Usage data for customers - there's a wide range of charts in Planhat that tell the story of client consumption.
Read full review
Cons
Freshpaint
  • sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them
Read full review
Planhat
  • Allow for cc'ing of AEs or others within the same organization from the messaging center. When I went to send a message from within Planhat, I had to manually type out the AE's email address every time if I wanted them cc'd.
  • The fonts were funky if I went to add text into an existing email template. For example, if I added in an extra sentence or paragraph, in Outlook on the recipient's end, the font was different despite looking the same within Planhat. Gmail was all consistent, Outlook was showing a different font.
Read full review
Usability
Freshpaint
No answers on this topic
Planhat
It takes a while to learn Planhat even for experienced users. It has limitations in terms of what data you can present where, but its important to set internal guides outside Planhat as well so everybody working collaborative. But as CSM Planhat is a great- and critical tool which I use daily to optimise my work schedule and customer interaction with various topics.
Read full review
Support Rating
Freshpaint
No answers on this topic
Planhat
The support team couldn't be better. They are quick to respond, very helpful, and thorough. Our CS manager was always happy to schedule calls to go through specific feature queries and she ensured we had a smooth and quick setup.
Read full review
Alternatives Considered
Freshpaint
FullStory allows us to view what users are doing - works well in conjunction with Freshpaint
Read full review
Planhat
I was not the person involved in choosing Planhat, but it seems to me that Planhat is much better suited to an account management style role, whereas Hubspot is closer to a sales CRM instead. In my position, Planhat is better suited as it is more graphical, more flexible, and easier to find information on.
Read full review
Return on Investment
Freshpaint
  • able to demo effectiveness of new features/product enhancements
Read full review
Planhat
  • Planhat has, for the first time, given us a 360-degree view of all our customers and access to all the different types of communication we have with them across different departments and functions.
  • The ability to automate workflows, tasks, and assign playbooks to the various phases of our customer lifecycle has aligned all our departments.
Read full review
ScreenShots

Freshpaint Screenshots

Screenshot of The Freshpaint Visual Tagger allows users to define events in a visual point and click interfaceScreenshot of Freshpaint enables users to select which destinations to send events.

Planhat Screenshots

Screenshot of Insights identify outliers in a portfolio to help users understand risks and opportunities.Screenshot of Displays clients through any filter to shows only the information that matters.