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Frosmo vs. Mapp Intelligence, powered by Webtrekk

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frosmo

    Score7 out of 10
    N/AFrosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A

    Mapp Intelligence, powered by Webtrekk

    Score10 out of 10
    N/AMapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
    Pricing
    FrosmoMapp Intelligence, powered by Webtrekk
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FrosmoMapp Intelligence, powered by Webtrekk
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
    More Pricing Information
    Features
    FrosmoMapp Intelligence, powered by Webtrekk
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Frosmo and Mapp Intelligence, powered by Webtrekk
    Feature
    Frosmo
    7.5
    1 Ratings
    11% below category average
    Mapp Intelligence, powered by Webtrekk
    -
    Ratings
    a/b experiment testing7.01 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing7.01 Ratings00 Ratings
    Multi-page/funnel testing7.01 Ratings00 Ratings
    Cross-browser testing8.01 Ratings00 Ratings
    Mobile app testing7.01 Ratings00 Ratings
    Test significance7.01 Ratings00 Ratings
    Visual / WYSIWYG editor8.01 Ratings00 Ratings
    Advanced code editor8.01 Ratings00 Ratings
    Page surveys6.01 Ratings00 Ratings
    Visitor recordings7.01 Ratings00 Ratings
    Preview mode8.01 Ratings00 Ratings
    Test duration calculator8.01 Ratings00 Ratings
    Experiment scheduler7.01 Ratings00 Ratings
    Experiment workflow and approval8.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests8.01 Ratings00 Ratings
    Server-side tests7.01 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Frosmo and Mapp Intelligence, powered by Webtrekk
    Feature
    Frosmo
    7.5
    1 Ratings
    16% below category average
    Mapp Intelligence, powered by Webtrekk
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation7.01 Ratings00 Ratings
    Traffic allocation control8.01 Ratings00 Ratings
    Website personalization7.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Frosmo and Mapp Intelligence, powered by Webtrekk
    Feature
    Frosmo
    7.4
    1 Ratings
    16% below category average
    Mapp Intelligence, powered by Webtrekk
    -
    Ratings
    Heatmap tool7.01 Ratings00 Ratings
    Click analytics7.01 Ratings00 Ratings
    Scroll maps7.01 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking8.01 Ratings00 Ratings
    Goal tracking7.01 Ratings00 Ratings
    Test reporting7.01 Ratings00 Ratings
    Results segmentation8.01 Ratings00 Ratings
    CSV export7.01 Ratings00 Ratings
    Experiments results dashboard8.01 Ratings00 Ratings
    Best Alternatives
    FrosmoMapp Intelligence, powered by Webtrekk
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrosmoMapp Intelligence, powered by Webtrekk
    Likelihood to Recommend
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    FrosmoMapp Intelligence, powered by Webtrekk
    Likelihood to Recommend
    Frosmo Ltd
    It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
    Incentivized
    Read full review
    Mapp Digital
    Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
    It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
    Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
    Incentivized
    Read full review
    Pros
    Frosmo Ltd
    • The RSS Email Campaign feature.
    • It is simple, intuitive, and easy to use.
    • The templates they have to create a campaign are great.
    • Dashboard is easy to understand.
    Incentivized
    Read full review
    Mapp Digital
    • Good visualization in reports for marketing and c-level.
    • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
    • Integrated tag management.
    • No sampled data.
    • It is possible to combine 90% variables and metrics.
    Incentivized
    Read full review
    Cons
    Frosmo Ltd
    • Importing contacts is still buggy.
    • Customers on the free plan have restricted access to customer service.
    Incentivized
    Read full review
    Mapp Digital
    • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
    • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
    • Webtrekk should build better click-path-analysis and journeys.
    Incentivized
    Read full review
    Support Rating
    Frosmo Ltd
    No answers on this topic
    Mapp Digital
    We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
    Incentivized
    Read full review
    Alternatives Considered
    Frosmo Ltd
    No answers on this topic
    Mapp Digital
    Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
    Incentivized
    Read full review
    Return on Investment
    Frosmo Ltd
    • It helps me reach out to prospective clients every day
    Incentivized
    Read full review
    Mapp Digital
    • Get insights into your web data.
    • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
    • 1 tool for over 20 apps and 100 websites.
    Incentivized
    Read full review
    ScreenShots—