iStock, from Getty Images vs. Mutiny

The best examples I have of my experience with iStock, from Getty Images comes from times I am creating prototypes or design concepts to show off a new content type or provide visual examples of how a page could look with the addition of good photography. My only downside is sometimes it can be a struggle to find organic looking stock images which is a key part of the brand identity we have.

Incentivized

B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.

Incentivized

• Variety
• Diversity
• Ease of use

Incentivized

• B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment.
• No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering.
• Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases.

Incentivized

• Specificity
• Lots of odd photos
• DEI

Incentivized

• The reporting functionalities are limited and it's hard to do a deep dive.
• Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly.

Incentivized

Compared to these others I feel that iStock has better variety and selection, better ease of use/interface/search features, fresher selection, and better pricing options. I don't like that Adobe Stock only has subscription options (last I checked) and I do not use them for that reason. I don't like the interface of Shutterstock as much and it's harder to download a test image to try out.

Incentivized

Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and Adobe Target. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and Adobe Target have more advanced features for A/B testing and AI/ML decision-making.

Incentivized

• Provided good stock imagery for really niche content areas, sometimes organic photography can be hard to replicate what stock does well
• Helped to quickly gain access to advertisement ready music tracks when the marketing team have been stuck for audio
• Allowed designers to provide high fidelity examples of brand styling or campaign ideas

Incentivized

• Leads for our biggest target segment has more than doubled on the homepage.
• We were able to add 100+ leads per month through their out of box banner feature.

Incentivized