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Mutiny has been praised by users for its ability to streamline A/B testing, allowing businesses to set up experiments quickly and easily. …
Overview
What is Mutiny?
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers data and analytics, as well as AI-powered recommendations and content writing. Mutiny states they are backed by Sequoia…
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What is Mutiny?
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers data and analytics, as well as AI-powered recommendations and content writing. Mutiny states they are backed by Sequoia Capital, YCombinator and CMOs from…
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Product Demos
RRB NTPC And RRB Group D | Sepoy Mutiny | Demo Class
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Demo Pals - Euro Demo Disc #83 - Mutiny on the Demo Pals
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PT's IAS Academy - The 1857 Mutiny - Demo Lecture IAS course
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Product Details
- About
- Integrations
- Tech Details
What is Mutiny?
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers data and analytics, as well as AI-powered recommendations and content writing.
Its AI technology recommends the best audience segments for personalization based on your site’s visitor and conversion data. It also recommends relevant playbooks that have worked for other B2B companies, and it can write personalized headlines.
Mutiny's visual editor enables users to change or delete anything appearing on the website including CTAs, or add modals and surveys. Mutiny supports every CMS and website framework, including React, Angular and Vue.js.
Mutiny generates distinct links for each target account or contact in a campaign. It can automatically sync the links and screenshots with Salesforce or Outreach to use in outbound emails. And users can be notified in Slack every time a target account or contact views their personalized page.
Mutiny For Inbound Marketing
Mutiny works to increase inbound leads by identifying website visitors and serving them the most relevant experience without engineers or data scientists. Its data integrations identify visitors by their industry, size, stage, ad campaign and more. Tag visitors based on their website activity with our natural language processing.Its AI technology recommends the best audience segments for personalization based on your site’s visitor and conversion data. It also recommends relevant playbooks that have worked for other B2B companies, and it can write personalized headlines.
Mutiny's visual editor enables users to change or delete anything appearing on the website including CTAs, or add modals and surveys. Mutiny supports every CMS and website framework, including React, Angular and Vue.js.
Mutiny for Outbound Marketing
For outbound marketing, Mutiny enables users to create 1 to 1 personalized pages for target accounts by using integrated customer data (e.g. Salesforce, Outreach, etc.). Its visual editor is used to personalize a webpage by segment such as industry and insert variables such as {company name} to give it that 1:1 vibe.Mutiny generates distinct links for each target account or contact in a campaign. It can automatically sync the links and screenshots with Salesforce or Outreach to use in outbound emails. And users can be notified in Slack every time a target account or contact views their personalized page.
Mutiny Campaign Analytics
Users can see how personalized experiences perform with automatic hold-out testing. Test multiple variations or let the AI optimize it. Results can be delivered in a dashboard and via Slack. For outbound campaigns, built-in analytics show how the campaign performed, including which accounts saw a personalized page and which converted.Mutiny Integrations
Mutiny Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Mutiny has been praised by users for its ability to streamline A/B testing, allowing businesses to set up experiments quickly and easily. This feature has saved users valuable time and effort. Another key use case of Mutiny is personalized content based on Clearbit data, which has led to improved site engagement and conversion rates. Businesses have been able to tailor visible assets on their home and landing pages for specific industries and buying stages, resulting in increased site conversion rates. Additionally, Mutiny facilitates personalization for different personas, allowing businesses to create more tailored landing pages that lead to higher conversions. Users have also appreciated the accessibility and helpfulness of Mutiny's support team, ensuring a smooth experience when getting started with the product.
Furthermore, Mutiny solves the problem of launching personalization activities and tests, providing organizations with a cost-effective solution that saves both time and money. The platform offers additional features such as account-based web personalization, journey-based personalization, A/B testing, website popups, and surveys. Users find value in being able to reach the right audience with the right message at the right time using Mutiny. By leveraging this tool, businesses have experienced improvements in conversion and engagement rates on their websites while providing personalized experiences for their customers. With its self-sufficient experimentation capabilities and comprehensive analytics, Mutiny empowers users to make data-driven decisions and continuously optimize their website experiences. Overall, users are optimistic about the future impact that Mutiny can have on their businesses.
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
June 10, 2022
You need Mutiny if you are in B2B
I use Mutiny for personalization and A/B testing. I have extensive experience with many experimentation tools in my career like Adobe Target, Optimizely, Google Optimize, Convert, Engage, etc The Mutiny team carefully thought through all the typical hurdles a marketer would go through in launching experiments from idea generation to execution and they've made it very simple to get experiments out the door. The platform also has some out-of-the-box functionalities like banners, side pops, survey modals, and exit-intent models to give you a wide range of activities to do. All this without the need for an engineering resource is quite remarkable and something that many tools out there haven't successfully implemented in their platform. You really can't go wrong with Mutiny if you've got B2B.
- B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment.
- No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering.
- Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases.
- The reporting functionalities are limited and it's hard to do a deep dive.
- Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly.
- Personalization
- A/B testing
- Ability to execute without engineering
- Leads for our biggest target segment has more than doubled on the homepage.
- We were able to add 100+ leads per month through their out of box banner feature.
Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and Adobe Target. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and Adobe Target have more advanced features for A/B testing and AI/ML decision-making.