Experiment scheduler (8)
a/b experiment testing (8)
Test significance (8)
Visual / WYSIWYG editor (8)
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Adobe Target has been effective in helping to identify user experience issues within our website and allowing us to iterate through these tests to drive KPI performance. Adobe Target is deeply integrated within Adobe Analytics providing detailed and custom reporting capabilities for each test and experience that we deploy.
- Implement A/B tests using a visual composer that integrates directly into our UX
- Integrates directly into Adobe Analytics providing robust, customer reports
- Powerful segmentation to target tests directly to specific users based on a multitude of personas and factors.
- Initial learning curve could be much easier. Users ABSOLUTELY need to take the training courses from Adobe to best understand how to use this very powerful tool.
- Adobe Target support is limited to off-shore ticketing system. This needs to improve.
- Robust targeting - Not just within the targeting/audience capabilities, but even using the profile script functions for more complex tests or when desired targeting is not "out-of-the-box."
- Integrates extremely well with Adobe Analytics, which is to be expected - Being while both were not initially developed by Adobe, they now own each and has made drastic strides over the last few years to improve that integration through Analytics for Target (A4T).
- Form-based editor has a bit of a learning curve, but very intuitive once you become familiar with it.
- This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
- The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
- It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
- This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
- It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
- We have encountered some issues when performing large scale testing; when testing in large scale the drag and drop function becomes clumsy in operation and wastes some time.
- Also, when testing a lot of information the software of this application tends to have delays.
- This application has worked for us as an effective tool to manage any marketing action.
- It is very easy to configure user settings and perform A/B tests on your domains.
- In addition, [we] can access information about the performance of our website thanks to the fact that it integrates an extension with Adobe Analytics.
- For certain employees who are new or newly promoted to the marketing department of our company who are not technical, the drag and drop option becomes quite complicated and confusing.
- Similarly, when doing large-scale analytics, the application undertakes clumsy operation and creates delays.
- It lets you pause a test if you want.
- You can track pageviews.
- It's possible to track clicks on an element.
- Like many platforms, Adobe Target has a visual composer to set up A/B tests. The visual composer uses an iframe, so if you want to test anything on your website that is post log-in, and you use proper security that disallows iframe logins, expect that to be useless.
- It does not capture revenue out of the box. You need to deploy an additional tool called Adobe Experience Cloud Manager to get conversion data. Oh, and of course you have to pay extra for Adobe Launch to be able to deploy that *required* bit of code. Otherwise they consider it a "non-standard implementation" and you get no support, and need to go through 10 pages of implementation docs just to get started. Have fun IT guys...
- You may only choose from a handful of metrics for reporting, even though we are paying over $30,000 for adobe target + analytics. They do NOT share data without tons of back-end manipulation of code snippets PLUS their paid tag manager (which isn't included in that $30k).
- Updates typically completely break all tracking. It's a typical adobe product, so there's 10 updates a month as well. One day reporting is functional with mboxes, the next, zero conversion data, because we ran a required update to A4T.js and that no longer supports mboxes, yada yada yada.
- All of this could be manageable if we got support. We pay $3,500 per year for 50 hours of "offshore consulting". What is that, you ask? That is a dedicated person to tell you to submit a support ticket. That's it. This person never answered a single question, never gave one suggestion, never fixed any issues. They only ever told us to submit support tickets. Great. Thanks.
- Every support ticket was given low priorty, even when I specifically said in one request that I was testing a live CHECKOUT experience that directly impacted sales. I specifically asked for expedited higher tier response times because I was testing my actual checkout on production. I was still given tier 3, with several hours delay between emails, which usually consisted of useless links to support docs. Horrible. Might as well have been a chat bot, except then the responses would have been faster.
- The support documentation is convoluted, and is mostly just ads for other services. (one thing always requires another to work properly - nothing is stand-alone). It's also nearly impossible to find what you need on their self-help portals. I usually wind up Googling my request and going to forums for help. It's faster than anything they offer support-wise.
If you want to track conversion, any page post sign-in, any metrics other than basic, you have limited IT resources, and you don't like waiting for days to get responses from customer support, then this is NOT the tool for you.
- It is the best tool I know to optimize the smooth running of a website, with the highest guarantee.
- Its interface is distinguished by its ease of use and by providing highly accurate real-time data reports.
- It has an excellent integration with Adobe Analytics, is a very flexible tool, and the performance of its operation is very good.
- When testing large scales I have noticed that its drag and drop function works with imperfections and this causes some loss of time due to its clumsy operation.
- Another disadvantage of this product is that when working on a large scale the software has delays.
- Its price is quite expensive and this calls into question whether the software is cost-effective to implement.
- Onsite A/B testing!
- Fully integrated Adobe Cloud allows us to use cloud data (analytics, audience, etc.) in our testing.
- We struggle sometimes about which reporting tool to use with Target—either Target reporting or Adobe Analytics reporting. There are benefits for both but also reasons not to use one of the solutions.
- Previewing when not using the Target reporting can be a challenge.
- Easy to set up the user interface and run A/B tests on your website.
- It provides seamless integration with Adobe Analytics that helps understand the impact on website performance.
- Website personalization to update the website features based on insights on user behavior.
- It may be difficult to use the drag and drop functionality for very non-technical team members, new joiners or senior management.
- There is a scope for improvement on the UI for setting up 'goals' that are required to get desired test results and perform the actual test.
- The cost could be a concern for small and medium-sized companies since some competitors provide similar features at lower cost.
- Makes it very easy to modify your webpages dynamically for short-term campaigns and testing.
- Allows you to display certain content to certain audiences or types of users.
- Provides integration with Adobe Analytics for reporting purposes (also has AEM integrations we haven't explored yet).
- The interface is pretty easy to use.
- The success measurement of A/B testing seems somewhat limited. You can choose success based on things like views, time on page, or when the user clicked a certain page element, but the options aren't expansive.
- When adding custom code for a page modification, the CSS modifier is a bit rigid in that you can't modify the "Action Type" manually.
- Editing an activity on a password-protected webpage can be tricky. Because it loads the webpage within Target, you have to sign in via the embedded frame and then get it to load properly, which has been problematic at times. This has happened when we've used Target activities on our internal staff intranet.
- Because the software is established there is lots of online help available and most of the bugs have been worked out
- Adobe has a vast supply of resources if your pockets are deep enough.
- The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
- The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
- There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
- Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.
2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.
3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
- Creating audiences that align and integrate with Analytics.
- Easy tool to modify design within Target for custom experiences.
- Great analyzing tool to measure test effect on conversion rate and other metrics.
- Friendlier interface, that is easy to use.
- Approval process, where account manage/owner approves changes before deploying them.
- Better integration with Adobe Analytics events.
- The flexibility of the solution
- The power of all our Analytics data to support decisions in T&T
- Ease of deployment via DTM
- The level of product support
- Registration forms
- Application forms
- Multivariate testing and reporting.
- Integration with SiteCatalyst/Omniture.
- The Adobe support (paid contract) is very good. Our contact is very responsive and incredibly knowledgable. He always works hard to make himself accessible, despite having many other clients.
- Documentation: There is an overall lack of documentation, and lack of a user community for more assistance.
- Integration with server side scripting (you must convert everything to client side).
- The user interface is difficult to navigate and use.
- Advanced segmentation and targeting by leveraging the integrations with the rest of Adobe's Digital Marketing Suite - e.g. AudienceManager and Adobe Analytics - as well as by leveraging the built-in automated decisioning and targeting.
- The campaign configuration process within the UI is very intuitive making it relatively easy to set up basic campaigns.
- The reporting UI makes it easy to interpret results, examine segments, and push winners.
- Segments must be configured and applied prior to publishing the test - that is, there is no post-hoc segmentation capability. This is a feature of some other tools that allow for analysis of particular segments after a test has run. It can be made possible with Adobe Target through the integration with Adobe Analytics, but it is not an inherent feature of Target.
- The data export capabilities could use improvements. Often there is a need to export data out of the tool to integrate that data into another database and/or perform deeper analysis. Adobe Target does not make this easy within the UI (although there is an API that can be leveraged for these purposes).
- The need to implement mboxes around each piece of content that is to be tested (as opposed to deployment of a single line of code) can often be a dependency that can slow down the testing rhythm for organizations that must adhere to a standard web development cycle as opposed to continuous deployment. One solution to this is the use of global mboxes but requires a deeper level of technical expertise to implement campaigns using this method.
- Quickly loads the URL of the site you are A/B testing
- Allows you to select your user group from pre-installed commonly tested user groups, or create your own test group.
- Allows you to quickly create mock-ups of the A/B examples to test.
- Some of the swap offers don't work. I don't use those because of that flaw.
- When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
- I have yet to understand the "rearrange" feature.
- A/B testing
- Rules-based targeting
- Recommendations and cross-selling
- Search-driven merchandising
- Automated behavioral targeting and Multivariate testing
- Need to make it more user friendly.
- Quickly manipulate HTML, CSS, and JS. That is really all we used it for, but it was super nice to update things on the fly without requiring code deploys.
- Unfortunately we didn't use it for much more than what I provided. Major testing initiatives were conducted through a home grown solution.
- The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
- Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
- We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
- There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
- Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
- It is simple to use and gets the job done fast
- You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.
- There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.
- Simple to use
- Unobtrusive modification of HTML content
- Documentation could be better
- Hard to test - environment needs to be ready
- Unable to write mocks
- The product is extremely simple and easy to use. The interface is very intuitive and the learning curve is miniscule if one possesses the knowledge of the proper web technologies.
- It is a robust piece of software with the ability to interface with other Adobe/Omniture products via plugins. In our organization, this cross-functionality saves a lot of time and resources. The terminology is also the same across all Adobe/Omniture products to make for an easy transition.
- The tool also provides one with the ability to execute multiple tests simultaneously and to segment traffic to particular tests. The software is extremely scalable.
- Adobe Test & Target is a premium product and with that it comes at a very premium price. Usually smaller businesses/individuals cannot afford to pay for such a tool because it ranges high in pricing per month. If the product is used optimally then it can pay for itself.
- Great A/B & Multivariate testing capabilities and features
- Great support team and representatives. They came on site for an in depth training that was very valuable for our team.
- New drag and drop interface for setting up tests is great for less experienced members of the team.
- Overall Test & Target is not very intuitive, so extensive training is necessary to learn how to set up tests.
- Our consultant we had was one of the best consultants I've ever worked with.
- Very strong analytics engine in it. Easy segmentation to make some very specific design decisions.
- Simple multivariate campaign setup.
- User interface needed a lot of work, in particular with the use of MBoxes. This has supposedly been improved upon though with the latest release.
- Creating offers required direct knowledge of html.
- Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
- Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
- Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
- Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
- QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.