Question 1

What is Adobe Target?

Accepted Answer

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Question 2

What are Adobe Target's top competitors?

Accepted Answer

Contentsquare, Demandbase One, and HiConversion are common alternatives for Adobe Target.

Question 3

What is Adobe Target's best feature?

Accepted Answer

Reviewers rate a/b experiment testing highest, with a score of 9.4.

Question 4

Who uses Adobe Target?

Accepted Answer

The most common users of Adobe Target are from Enterprises (1,001+ employees).