- Because the software is established there is lots of online help available and most of the bugs have been worked out
- Adobe has a vast supply of resources if your pockets are deep enough.
- The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
- The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
- There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
- Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.
2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.
3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
- Creating audiences that align and integrate with Analytics.
- Easy tool to modify design within Target for custom experiences.
- Great analyzing tool to measure test effect on conversion rate and other metrics.
- Friendlier interface, that is easy to use.
- Approval process, where account manage/owner approves changes before deploying them.
- Better integration with Adobe Analytics events.
- Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
- Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
- Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
- Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
- QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
- Quickly loads the URL of the site you are A/B testing
- Allows you to select your user group from pre-installed commonly tested user groups, or create your own test group.
- Allows you to quickly create mock-ups of the A/B examples to test.
- Some of the swap offers don't work. I don't use those because of that flaw.
- When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
- I have yet to understand the "rearrange" feature.
Adobe Target Review: "If you want to target your web site visitors with more confidence, then use Adobe Test and Target"
- It is simple to use and gets the job done fast
- You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.
- There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.
Adobe Target Review: "Adobe Test & Target is a fantastic tool to extend your suite of Adobe solutions"
- Great A/B & Multivariate testing capabilities and features
- Great support team and representatives. They came on site for an in depth training that was very valuable for our team.
- New drag and drop interface for setting up tests is great for less experienced members of the team.
- Overall Test & Target is not very intuitive, so extensive training is necessary to learn how to set up tests.
- Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
- Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
- Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
- Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
- Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
- T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
- The features and navigation are very intuitive.
- Reports are very informative with ability to create custom segments to help analyze results from different angles.
- Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
- Adobe also offers assistance for technical support for setting up offers, but it's limited.
- It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
- To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
- There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
- The product interface is very easy to use. Tests are easy to set up and manage.
- From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
- The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
- Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
- The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
- Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
- Allows for A/B and MVT Testing very well.
- Provides detailed reporting.
- Relatively simple implementation.
- Allows marketers to test content without IT involvement.
- Implementation is dated now compared to other tools.
- Some of the 'flexibility' of the tool actually makes it more complex.
- It tracks and monitors visitors, conversion and dozens of site metrics. T&T allows us to present several different experiences to consumers while monitoring the success of each change.
- It does not always work with other software platforms such as Demandware.
- In the primary uses in which we use T&T, it helps with the delivery of content.
- T&T helps segment the users we are targeting during the promotional period we are using the system for.
- I have not run into any issues with our current usage.
Multiple departments use the product.
- The flexibility of the solution
- The power of all our Analytics data to support decisions in T&T
- Ease of deployment via DTM
- The level of product support
- Registration forms
- Application forms
- Multivariate testing and reporting.
- Integration with SiteCatalyst/Omniture.
- The Adobe support (paid contract) is very good. Our contact is very responsive and incredibly knowledgable. He always works hard to make himself accessible, despite having many other clients.
- Documentation: There is an overall lack of documentation, and lack of a user community for more assistance.
- Integration with server side scripting (you must convert everything to client side).
- The user interface is difficult to navigate and use.
- The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
- Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
- We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
- There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
- Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
to establish an effective optimization program using Adobe Target – from tool selection &
implementation to strategy, execution, and analysis. We understand that an effective strategy
and proper analysis depend on a solid foundation. We help set up that foundation and implement
an optimal strategy focused on achieving the organization's goals which will
then drive the analysis and insights that will inform the business. Our crawl-walk-run approach starts small to
provide immediate value but gradually builds on that foundation to develop a
more comprehensive and increasingly sophisticated optimization culture within the organization.
- Advanced segmentation and targeting by leveraging the integrations with the rest of Adobe's Digital Marketing Suite - e.g. AudienceManager and Adobe Analytics - as well as by leveraging the built-in automated decisioning and targeting.
- The campaign configuration process within the UI is very intuitive making it relatively easy to set up basic campaigns.
- The reporting UI makes it easy to interpret results, examine segments, and push winners.
- Segments must be configured and applied prior to publishing the test - that is, there is no post-hoc segmentation capability. This is a feature of some other tools that allow for analysis of particular segments after a test has run. It can be made possible with Adobe Target through the integration with Adobe Analytics, but it is not an inherent feature of Target.
- The data export capabilities could use improvements. Often there is a need to export data out of the tool to integrate that data into another database and/or perform deeper analysis. Adobe Target does not make this easy within the UI (although there is an API that can be leveraged for these purposes).
- The need to implement mboxes around each piece of content that is to be tested (as opposed to deployment of a single line of code) can often be a dependency that can slow down the testing rhythm for organizations that must adhere to a standard web development cycle as opposed to continuous deployment. One solution to this is the use of global mboxes but requires a deeper level of technical expertise to implement campaigns using this method.
- The product is extremely simple and easy to use. The interface is very intuitive and the learning curve is miniscule if one possesses the knowledge of the proper web technologies.
- It is a robust piece of software with the ability to interface with other Adobe/Omniture products via plugins. In our organization, this cross-functionality saves a lot of time and resources. The terminology is also the same across all Adobe/Omniture products to make for an easy transition.
- The tool also provides one with the ability to execute multiple tests simultaneously and to segment traffic to particular tests. The software is extremely scalable.
- Adobe Test & Target is a premium product and with that it comes at a very premium price. Usually smaller businesses/individuals cannot afford to pay for such a tool because it ranges high in pricing per month. If the product is used optimally then it can pay for itself.
- Our consultant we had was one of the best consultants I've ever worked with.
- Very strong analytics engine in it. Easy segmentation to make some very specific design decisions.
- Simple multivariate campaign setup.
- User interface needed a lot of work, in particular with the use of MBoxes. This has supposedly been improved upon though with the latest release.
- Creating offers required direct knowledge of html.
- Great for pushing content quickly to site and tracking success metrics.
- Ease of use for marketers, but ability to become more complex for technical web development.
- Needs to be integrated with Adobe Marketing Suite, primarily SiteCatalyst. Does not even integrate well with the suite even though it is from the same product line.
- Can get very confusing and detailed. Need to spend a good bit of time training on it.
- Quickly manipulate HTML, CSS, and JS. That is really all we used it for, but it was super nice to update things on the fly without requiring code deploys.
- Unfortunately we didn't use it for much more than what I provided. Major testing initiatives were conducted through a home grown solution.
- Excellent targeting capabilities.
- Deep A/B testing capabilities that you don't find with other testing platforms.
- Easy to use with SiteCatalyst.
- Like any Adobe product, there is a learning curve.
- Too much dependency on development.
- Support could be better.
- Multiple options to split the traffic across different segments. For example, we test campaigns sent out on weekdays versus weekends, and we do some multivariate testing on various combinations of creative and embedded pricing. Since most of our campaigns are national in scope, we don't use the geo segmenting capabilities.
- The product is quite intuitive and easy-to-use.
- Conversion reports are very helpful.
- We can manage multiple tests simultaneously.
- Impression volume cannot be segmented after the fact. If I did not create the segment up-front, I cannot segment the data on the back end. We use SiteCatalyst do do this.
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