Adobe Target

Adobe Target is our primary tool for implementing website optimization campaigns and experiences. This includes implementing A/B & M/V tests to optimize user experience, KPIs and drive business performance through our website. We also use Adobe Target to power onsite product recommendations. Adobe Target is used and managed by the marketing team and is additionally supported through our external website analytics vendor.

Adobe Target has been effective in helping to identify user experience issues within our website and allowing us to iterate through these tests to drive KPI performance. Adobe Target is deeply integrated within Adobe Analytics providing detailed and custom reporting capabilities for each test and experience that we deploy.

We are leveraging Adobe Target to constantly optimize our website experience for our users. We are in the process of building an optimization focused center of excellence, and while Adobe Target is only one tool in our stack, it is probably the most important one to get us to where we want to be.

The application has opened the way to an expansion of [the] market and digital sales since it offers us an analysis and clarification of the behavior of all users who traffic on our website. It is possible that sometimes if you work with data management this application generates failures in its performance. However, through Adobe Target we can take marketing actions to engage users.

The application has done us a great favor in providing us with analysis tools and results to take marketing actions. We can analyze and interpret user behavior to open up our opportunities for them. However, in certain aspects, its functionality can become complicated and requires advanced knowledge for optimal use.

We work with this tool in all the marketing departments that make up our company. It is worth mentioning that with the functionality of this service, we have been able to make notable improvements to all our websites in the last few years, allowing them to attract more and more people's attention and at the same time allowing many people to learn about our services. This tool allows us to execute improvements to the different websites, by creating tests that allow us to test the new changes in order to know how functional they are. In general it has been a very easy tool to use and all the members of our marketing team love it.

We are using Adobe Target for testing experiences on our website and hope to start personalization for customers via Target in the near future. Target is currently being used by one team in our Marketing department at the moment.

Dell leverages Adobe Target for its A/B testing feature and capability to better understand the choice of the end users. Adobe Target provides a critical functionality that helps product managers and digital marketing groups to better understand the current trends, customer likes & dislike. It solves the problem of guesswork based on past records, prioritization, and decision-making process to improve business lead generation, revenue, and user experience.

Adobe Target is used by our Digital department for our primary corporate website, but not across the whole organization. We use it primarily for running A/B tests with certain content to measure the effectiveness of certain campaigns, or for experience targeting to add things like pop up modal windows, banner ads etc., that we show to certain audiences. It addresses our need to test content effectiveness (via A/B testing), to implement short-term modifications to our website, and to display those modifications to certain audience groups. We also use it on our internal staff intranet to display certain types of content to certain categories of staff members.

We purchased Target a few years back to help optimize the company website. The software was not used to its potential because of a couple of different factors. Some of those were due to our company and others fell on Adobe.

Adobe Target is used to test web experiences, and target customer segments with custom pages by the marketing department.

Used for AB testing strategic hypothesizes and predictive models as well as user flows, page layout etc Multiple departments use the product.

We use it primarily for marketing offers, personalization and UX testing.

Pointmarc's optimization services provide everything necessary to establish an effective optimization program using Adobe Target – from tool selection & implementation to strategy, execution, and analysis. We understand that an effective strategy and proper analysis depend on a solid foundation. We help set up that foundation and implement an optimal strategy focused on achieving the organization's goals which will then drive the analysis and insights that will inform the business. Our crawl-walk-run approach starts small to provide immediate value but gradually builds on that foundation to develop a more comprehensive and increasingly sophisticated optimization culture within the organization.

We use Adobe Target only in our department. We are in charge of usability testing and design for the agency. It allows us to do quick A/B testing and quantify our results quickly.

We used Adobe Test and Target for marketing activity. For different types of offers for geographically divided customers we addressed using Adobe Test and Target. It was used by our Information Technology department. We had a marketing team who wanted to maximize business and provide offers and special coupons to their customers. For this requirement we used Adobe Test and Target.

When I was using Adobe Test and Target, it was solely within the marketing department primarily for the sake of quick tests that only really involved HTML, CSS or JS changes. We would use it to test hiding something or switching something to a different image or different text. This testing solution was not leveraged for larger test initiatives like full page redesigns or testing new feature sets. It was great for what we used it for, which may have been only 20% of what the tool had to offer, but a home grown testing platform worked better and was easier to manage for the larger stuff. With that being said, what we used it for on a regular basis just didn't justify the cost of the solution. Being a relatively Adobe shop, I got sick of the 'Adobe Promise' of it integrates perfectly with your other Adobe solutions and products. They all talk and work well together.... or so they say. I worked on three different Adobe product integrates; one was relatively simple, but the other two were jokes.

It is being used by most departments in the organization to run A/B tests on our Desktop and Mobile Web experiences. The main business driver behind the use of Test & Target at this point is conversion optimization. However we are also using it to test engagement metrics such as clicks.

Adobe Test and Target is being used by a department in our organization, and part of what it covers is the content management.

It is being used to provide A/B tests and therefore replace banners and ads on the fly for last-minute promotions/announces. It is being used on the Macys.com website.

Adobe's Test & Target product is used widely throughout the marketing department. It is primarily used for its AB Testing functionality as well as its ability to interface with SiteCatalyst via a T&T plugin. The department uses the AB Tests to cross-sell and up-sell its products in several regions of the world. It provides great support and research in the metrics of several KPI's including pricing, visual appeal,engagement and conversion.

At the company I was working for Test and Target was used primarily by the Web Development team, but my team (Paid Search Marketing) also used it for testing. Test & Target was used for A/B testing across the website and on individual landing pages tests specifically for paid search traffic alone.

Test & Target was used primarily for A/B/n testing, as well as some multivariate testing, of site design and usability. Primarily it was used by myself and the User Experience team, but we encouraged people from throughout the company to submit testing ideas.

The Web Analytics team are the power users of Test& Target - we're running tests for the entire company across the main website and inside our desktop applications.