Ghost is a CMS for new-media creators to publish, share, and grow a business around their content. Available open source and free (e.g. for blogging), it can also come with tools for business' content marketing.
It is simpler, headless, faster than WordPress. The core functionality is focused on subscription membership which is a bloated add on for WordPress. The simplicity has a cost as WordPress, while complicated, offers more expansion opportunities.
It is well suited for distributed writing and publishing with a subscription component.and well suited for simultaneous deployment to email and the web.
Its pricing for a very small group (3 or more) tends to the expensive and login across multiple different devices can be aggravating.
It is simpler, headless, faster than WordPress. The core functionality is focused on subscription membership which is a bloated add on for WordPress. The simplicity has a cost as WordPress, while complicated, offers more expansion opportunities.