GoodRx for Healthcare Professionals vs. Hitwise (discontinued)

GoodRx is a great tool if you don't have insurance or your medications aren't covered. It offers deals on many, many different prescriptions and can help people save a significant amount of money without a lot of labor. Anyone who has computer/printer or phone/app access can utilize its features, so it's very accessible to the majority of people.

Incentivized

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

• Convenient. Very easy to access and use.
• Efficient. The interface is very user-friendly and easy to understand.
• Saves money. It definitely does what it sets out to do - save people money!

Incentivized

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• Knowing that many people, on some of these medicines, are elderly and would appreciate saving a couple of dollars, it would be nice to have a way to use GoodRX without a computer or phone.
• Submit/request button. If someone's medicine isn't included in the program, it may be helpful to have a way to monitor demand.
• A tool to help you measure how much you save each year would be neat to see.

Incentivized

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

I haven't ever heard of competitors of GoodRx, and I've never had a reason to look anywhere else. I've always had a good experience with GoodRx, no issues or questions from the pharmacies at all! Very convenient and it's nice to have a quick way to save a bit of money.

Incentivized

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

• Saves our employees money.
• Boosts morale - it's nice that employees can talk about saving money together.

Incentivized

• Media planning
• SEO

Incentivized