Google ARCore vs. Hololink

ARCore is well suited for demonstrating 3D objects on surfaces that could be used mostly in product sales, real estate. It can be used to measure objects or a room to make a 3D architectural model out of it, although it's not 100% accurate it can give a pretty good idea. It can be used for games and marketing reasons ARCore is less appropriate for human body tracking, occlusion, and large-scale augmentation where there needs to be a large-scale scanning.

Incentivized

I only know Hololink from an educational point of view, but as a teacher, I find it easy to use and a fun way to incorporate tech in reports and presentations. My knowledge of the demands in other traits is too little for me to decide whether Hololink is up for the task. For the tasks I've had at hand, Hololink has been a good choice.

• Auto plane identification
• Light and shadow detection
• Anchoring things in augmented reality

Incentivized

• As opposed to all other AR creation tools that I know, Hololink does not require consumers to download an app, thereby bypassing the primary problem of creating AR experiences, which is getting people to download an app. Let it be known that native apps are going away, the future is web-based because it is easier.
• The Hololink image-tracking, which enables AR elements to be projected upon real-world objects and images is exceptionally good compared to other AR projects that also use image-tracking. In Hololink your buttons, 3D models, and videos do not sail away from the objects that they're supposed to be attached to.
• The people working on Hololink are very focused on UX, and the few times that I have had suggestions, they have been very attentive.

• It supports less android devices which is major problem.
• Sometimes it takes time for plane or surface detection.

• Hololink comes pre-packed with a lot of 3D models there are cases where I would like to write text on models directly, instead of using the annotation function which Hololink provides. It would be easier than having to upload my own 3D models, which is also possible.

Vuforia Engine has limited functionalities compared to ARCore. It has image-based detection and augmentation which requires users to have the anchor image with them for the augmentation to properly occur. ARCore solves that and it's one step less to reach the user and really convince them to try it.

Incentivized

A long time ago I use Aurasma. As I recall it was quite heavy because you had to transfer the Aura from your computer to the student's smartphones through signup on the internet and making them connect to your user with an invitational code, and if it didn´t work it was hard to figure out why. Hololink is just a scan away and you don´t have to connect to any user accounts to see other student products.

• It has helped improve our client conversion rate
• Increased customer satisfaction and winning customers from competition
• Decreases TAT from consideration to ordering

Incentivized

• AR is hot right now and thus helps attract people. In the future, the AR-excitement might lessen, but it has clear affordances in terms of communication that will continue to be relevant as long as people have smartphones or google-glasses or the likes.