Google BigQuery vs. Google Compute Engine

Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).

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You can use Google Cloud Compute Engine as an option to configure your Gitlab, GitHub, and Azure DevOps self-hosted runners. This allows full control and management of your runners rather than using the default runners, which you cannot manage. Additionally, they can be used as a workspace, which you can provide to the employees, where they can test their workloads or use them as a local host and then deploy to the actual production-grade instance.

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• Realtime integration with Google Sheets.
• GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
• Seamless integration with other GCP products.
• A simple pipeline might look like this:-
• GForms -> GSheets -> BigQuery -> Looker
• It all links up really well and with ease.
• One instance holds many projects.
• Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.

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• Scaling - whether it's traffic spikes or just steady growth, Google Compute Engine's auto-scaling makes sure we've got the compute power we need without any manual juggling acts
• Load balancing - Keeping things smooth with that load balancing across multiple VMs, so our users don't have to deal with slow load times or downtime even when things get crazy busy
• Customizability - Mix and match configs for CPU, RAM, storage and whatnot to suit our specific app needs

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• Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
• If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
• It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.

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• Built-in monitoring via Stackdriver is quite expensive for what it provides.
• Initially provided quotas (ie. max compute units one can use) are very low and it took several requests to get an appropriate amount.
• Support on GCE is limited to their knowledge base and forums. For more hands-on support provided by Google, you must pay for their Premium services.

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We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.

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Its pretty good, easy and good performance. Also, interface is very good for starters compared to competitors. Infra as Code (IaC) using Terraform even added easiness for creation, management and deletion of compute Virtual Machines (VM). Overall, very good and very easy cloud based compute platform which simplified infrastructure, very much recommend.

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I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.

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Having interacted with several cloud services, GCE stands out to me as more usable than most. The naming and locating of features is a little more intuitive than most I've interacted with, and hinting is also quite helpful. Getting staff up to speed has proven to be overall less painful than others.

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I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.

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Google Compute Engine works well for cloud project with lesser geographical audience. It sometimes gives error while everything is set up perfectly. We also keep on check any updates available because that's one reason of site getting down. Google Compute Engine is ultimately a top solution to build an app and publish it online within a few minutes

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I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.

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It works great all the time except for occasional issues, but overall, I am very happy with the performance. It delivers on the promise it makes and as per the SLAs provided. Networking is great with a premium network, and AZs are also widespread across geographies. Overall, it is a great infra item to have, which you can scale as you want.

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BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.

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• The documentation needs to be better for intermediate users - There are first steps that one can easily follow, but after that, the documentation is often spotty or not in a form where one can follow the steps and accomplish the task. Also, the documentation and the product often go out of sync, where the commands from the documentation do not work with the current version of the product.
• Google support was great and their presence on site was very helpful in dealing with various issues.

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PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.

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Google Compute Engine provides a one stop solution for all the complex features and the UI is better than Amazon's EC2 and Azure Machine Learning for ease of usability. It's always good to have an eco-system of products from Google as it's one of the most used search engine and IoT services provider, which helps with ease of integration and updates in the future.

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None so far. Very satisfied with the transparency on contract terms and pricing model.

We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.

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It works really well with other Google Cloud services, making it easy to build scalable solutions across different teams and locations.

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Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.

• Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
• We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
• Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.

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• With Google Compute we don't have the overhead of managing our own data centers reducing costs and reducing the staff needed to manage systems.
• As I said earlier, Google's costs are ~1/2 of AWS, so we are able to see a ROI much faster.

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