Google BigQuery vs. Oracle Exadata

Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).

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Oracle Exadata is well-suited for environments where massive performance for Oracle databases is required. Storage indexes reduce the unnecessary I/O. Smart Flash
Cache accelerates random reads/writes.

Our OLTP application demands very high concurrency. Multi-node Exadata provides high availability and zero downtime during DB patching. It comes with lots of built-in automations, so it reduces many routine tasks for sysadmins, like network, storage, and VM configuration, and it also reduces many Oracle DBA tasks, like Oracle software installation, patching, and upgrades.

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• Realtime integration with Google Sheets.
• GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
• Seamless integration with other GCP products.
• A simple pipeline might look like this:-
• GForms -> GSheets -> BigQuery -> Looker
• It all links up really well and with ease.
• One instance holds many projects.
• Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.

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• Oracle Database : Deliver industry-leading security, high availability and scalability with Oracle Database, which has been significantly enhanced to take advantage of the Oracle Exadata Storage Servers.
• Exadata Smart Scan : Improve query performance by offloading intensive query processing and data mining scoring to scalable intelligent storage servers.
• Smart Flash Cache : Transparently cache 'hot' read and write data to fast solid-state storage, improving query response times and throughput. Exadata systems use the latest PCI flash technology rather than flash disks. PCI flash delivers ultra-high performance by placing flash directly on the high speed PCI bus rather than behind slow disk controllers.
• Hybrid Columnar Compression : Reduce the size of data warehousing tables by 10x, and archive tables by 50x, to improve performance and lower storage costs for primary, standby, and backup databases. Query high, query low, archive high and archive low.
• Infiniband Network : Connect multiple Oracle Exadata Database Machines using the InfiniBand fabric to form a larger single system image configuration. Each InfiniBand link provides 40 Gigabits of bandwidth–many times higher than traditional storage or server networks.
• Petabyte Scalability : Easily scale data warehouse to support enterprise data growth.

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• Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
• If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
• It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.

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• The process of patching and upgrade of Exadata server components could be improved with a goal to minimize the overall effort, make it fully automated and transparent.
• Improved guidelines and possibly more sophisticated tools for sizing of new Exadata servers for migration from old legacy hardware.

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We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.

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I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.

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I am comparing Exadata with the Oracle RAC database experience. In addition to Oracle RAC features, Exadata provides automatic performance optimization through Smart Scan and storage indexes. Deep integration with the Oracle ecosystem and tight coupling with Oracle Enterprise Manager
for monitoring and management. Some downsides of Exadata are: a steep learning curve, concepts like cell offloading, IORM, and flash cache behavior aren’t intuitive initially. Operating
Exadata requires specialized DBA skills.

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I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.

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I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.

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BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.

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PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.

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Oracle Exadata Database Machine had the best performance overall hands down. It clearly beat the competition and we were seeing 1000X improvement on SAP HANA. Oracle Exadata Database Machine beat that without us refactoring our code. To achieve that in HANA, we had to refactor the code somewhat. Now this was for our limited POC of 5 use cases. Given the large number of stored procedures we had in Sybase, we need to capture more production metrics but we are seeing incredible performance.

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None so far. Very satisfied with the transparency on contract terms and pricing model.

We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.

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Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.

• Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
• We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
• Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.

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• Single support from a single vendor with both machine and database from Oracle, which is costing us less.
• With Exadata, we need less technical manpower and less technical support. A business transaction with the integrated and centralized database helps us focus on other business needs.
• We don't need to buy additional licenses and Hardware for the next 3 to 5 years.

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