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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud Identity

    Score8.7 out of 10
    N/AGoogle Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints.N/A

    Microsoft Entra External ID

    Score9.3 out of 10
    N/AMicrosoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs.

    $0

    per month per active users

    Pricing
    Google Cloud IdentityMicrosoft Entra External ID
    Editions & Modules
    No answers on this topic
    Premium P1 (for More than 50,000 MAU)
    $0.00325
    per month per active users
    Premium P2 (for More than 50,000 MAU)
    $0.01625
    per month per active users
    Offerings
    Pricing Offerings
    Google Cloud IdentityMicrosoft Entra External ID
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt.
    More Pricing Information
    Community Pulse
    Google Cloud IdentityMicrosoft Entra External ID
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    9 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    7 Answers
    Features
    Google Cloud IdentityMicrosoft Entra External ID
    Identity Management
    Comparison of Identity Management features of Google Cloud Identity and Microsoft Entra External ID
    Feature
    Google Cloud Identity
    9.0
    1 Ratings
    10% above category average
    Microsoft Entra External ID
    9.4
    3 Ratings
    14% above category average
    ID-Management Access Control8.01 Ratings9.33 Ratings
    Multi-Factor Authentication10.01 Ratings8.93 Ratings
    ID Management Single-Sign On (SSO)00 Ratings9.43 Ratings
    Password Management00 Ratings10.03 Ratings
    Account Provisioning and De-provisioning00 Ratings10.03 Ratings
    ID Management Workflow Automation00 Ratings8.83 Ratings
    ID Risk Management00 Ratings9.43 Ratings
    Best Alternatives
    Google Cloud IdentityMicrosoft Entra External ID
    Small Businesses
    JumpCloud
    Score9.1 out of 10
    JumpCloud
    Score9.1 out of 10
    Medium-sized Companies
    OneLogin by One Identity
    Score9.3 out of 10
    OneLogin by One Identity
    Score9.3 out of 10
    Enterprises
    RSA Access Manager (Discontinued)
    Score10 out of 10
    RSA Access Manager (Discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Cloud IdentityMicrosoft Entra External ID
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.3
    (9 ratings)
    Usability
    8.0
    (1 ratings)
    9.3
    (3 ratings)
    User Testimonials
    Google Cloud IdentityMicrosoft Entra External ID
    Likelihood to Recommend
    Google
    For example, if the system you are building is a general application service that does not primarily focus on ID management, it would be wise to use a service like Google's rather than developing your own IDaaS. While there may be cases where an IDaaS other than Google's is acceptable, Google is likely one of the best solutions when considering user recognition and ease of use. On the other hand, Gmail addresses are commonly used for other purposes, and users may not pay much attention to password management, so you should avoid using them for systems that require security. To strengthen security, you should consider making multi-factor authentication mandatory, etc.
    Incentivized
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    Microsoft
    In our organisation we use Microsoft Entra External ID primarily to enable non-attenders to remotely login to our tenant and access pre-prepared educational resources. As well as access to tutors, pupils can also communicate with centralised staff who can support them to gain an education. Utilising our external tenant configuration we can develop and deploy our own in house apps to unpin this support intervention.
    Incentivized
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    Pros
    Google
    • Two-factor authentication available.
    • The Google authentication method is familiar to many users.
    • It is expected that it will also support authentication methods that will become common in the future.
    Incentivized
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    Microsoft
    • One of the things that Microsoft Entra External ID does really well is creating user logins, accounts and profile. It is very easy to create them, manage them and delete them. It is fast and reliant.
    • Limit access or authorization feature. We can allow different levels of authorization and access. So that not all the employees would have access to all the data. Only some relaible employees would have access and power to change anything.
    • Mutli factor authentication feature is also a really good feature to secure data. Even overseas vendors need MFS to login which gives double protection to our data.
    Incentivized
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    Cons
    Google
    • This time, I investigated it in advance, and it worked as expected, so I don't have any specific ideas for improvement.
    • Additionally, if we were using another IDAAS, it would have been beneficial to have knowledge on how to integrate it with Google tools, along with some relevant case studies.
    Incentivized
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    Microsoft
    • Troubleshooting diagnostic logs effectively requires VS Code
    • Group and role management requires additional effort
    • The programming model (XML) could use some developer experience love
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    Usability
    Google
    I chose Google because I thought it would be the best fit, but I didn't fully consider other cloud platforms (Azure, AWS, etc.), so I rated it 8. We assume that current Japanese users are familiar with Google, because we feel that there are far more people with Google email addresses than those with IDs on other cloud services.
    Incentivized
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    Microsoft
    Microsoft Entra External ID is an all round solid product, and certainly delivers the solution to our needs well. Through use we found that Pupil's become 'experts in avoidance', if they can forget their login details or indeed their device used for MFA, they will and then use that as the excuse for not accessing/completing their assignments. If more MFA options were available (such as delegated MFA) this would really help iron out our entire end user experiences
    Incentivized
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    Alternatives Considered
    Google
    We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we simply added more authentication options. This also ensures we are prepared for future use when multi-factor authentication becomes available for user apps on the IBM Cloud.
    Incentivized
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    Microsoft
    I really enjoy how simple it is to connect this Active Directory with other Microsoft Products to collaborate with colleagues and clients.
    Incentivized
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    Return on Investment
    Google
    • From a business perspective, there were two steps.
    • First, we switched from our in-house ID management system to a cloud service. This allowed us to focus our development resources on application development.
    • At the same time, we were able to localize the handling of personal information, which resulted in increased efficiency in management aspects, including handling external inquiries, and in the development of encryption.
    • The second step was adding Google Cloud Identity as an option.
    • This allows more users to easily use our services. It can be said that this has improved user convenience.
    • I expect Google to accommodate future changes in authentication requirements, such as biometric authentication.
    Incentivized
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    Microsoft
    • Having monthly active users billing was cost-effective.
    • Helped with the IT support that was already managing the Azure platform of the company; this helped to manage the costs better and optimize them.
    Incentivized
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