Google Cloud Identity vs. Microsoft Entra External ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Cloud Identity
Score 8.7 out of 10
N/A
Google Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints.N/A
Microsoft Entra External ID
Score 9.3 out of 10
N/A
Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs.
$0
per month per active users
Pricing
Google Cloud IdentityMicrosoft Entra External ID
Editions & Modules
No answers on this topic
Premium P1 (for More than 50,000 MAU)
$0.00325
per month per active users
Premium P2 (for More than 50,000 MAU)
$0.01625
per month per active users
Offerings
Pricing Offerings
Google Cloud IdentityMicrosoft Entra External ID
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt.
More Pricing Information
Community Pulse
Google Cloud IdentityMicrosoft Entra External ID
Considered Both Products
Google Cloud Identity
Chose Google Cloud Identity
We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we …
Microsoft Entra External ID
Chose Microsoft Entra External ID
For us as we already used microsoft platforms it made perfect sense to remain within one eco system rather than split external ID systems if we could. We did however look closely at AWS as a comparison and chose Microsoft Entra External ID based on our end users (familiarity) …
Chose Microsoft Entra External ID
Microsoft Entra has much more advanced features than Amazon cognito. The access permission feature, mfa, data protection is top notch. Amazon cognito does offer MFA but the security access feature is not very great. The Microsoft Entra offers a wide selection of access …
Chose Microsoft Entra External ID
I really enjoy how simple it is to connect this Active Directory with other Microsoft Products to collaborate with colleagues and clients.
Chose Microsoft Entra External ID
Each one of these alternatives has pros and cons. PingOne from Ping Identity states they "help deliver the secure and seamless customer experience to win battles for customer acquisition, retention, revenue, loyalty, and trust." While that may be the case, they did not fit our …
Chose Microsoft Entra External ID
The best selling points for Azure Active Directory B2C that stand out from the competition are:
  • Pricing, both at small and very large scale (and in between), is hard to beat
  • The seamless integration with Azure should make Azure Active Directory B2C the first choice of CIAM …
Features
Google Cloud IdentityMicrosoft Entra External ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Google Cloud Identity
9.0
Ratings
9% above category average
Microsoft Entra External ID
9.4
Ratings
13% above category average
ID-Management Access Control8.00 Ratings9.30 Ratings
Multi-Factor Authentication10.00 Ratings9.00 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.30 Ratings
Password Management00 Ratings10.00 Ratings
Account Provisioning and De-provisioning00 Ratings10.00 Ratings
ID Management Workflow Automation00 Ratings8.70 Ratings
ID Risk Management00 Ratings9.30 Ratings
Best Alternatives
Google Cloud IdentityMicrosoft Entra External ID
Small Businesses
Dashlane Password Manager
Dashlane Password Manager
Score 9.1 out of 10
Dashlane Password Manager
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Score 9.1 out of 10
Medium-sized Companies
RSA Access Manager (Discontinued)
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Score 10.0 out of 10
RSA Access Manager (Discontinued)
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Score 10.0 out of 10
Enterprises
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RSA Access Manager (Discontinued)
Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
Google Cloud IdentityMicrosoft Entra External ID
Likelihood to Recommend
8.0
(0 ratings)
9.3
(0 ratings)
Usability
8.0
(0 ratings)
9.3
(0 ratings)
User Testimonials
Google Cloud IdentityMicrosoft Entra External ID
Likelihood to Recommend
For example, if the system you are building is a general application service that does not primarily focus on ID management, it would be wise to use a service like Google's rather than developing your own IDaaS. While there may be cases where an IDaaS other than Google's is acceptable, Google is likely one of the best solutions when considering user recognition and ease of use. On the other hand, Gmail addresses are commonly used for other purposes, and users may not pay much attention to password management, so you should avoid using them for systems that require security. To strengthen security, you should consider making multi-factor authentication mandatory, etc.
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It is not easy to calculate the actual ROI due to the difficult quantification of all factors, but it certainly contributed a lot in protecting, monitoring and controlling access to our system. It also made it much easier to detect vulnerable external users with simple and "easy to hack" passwords they use on multiple apps.
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Pros
  • Two-factor authentication available.
  • The Google authentication method is familiar to many users.
  • It is expected that it will also support authentication methods that will become common in the future.
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  • One of the things that Microsoft Entra External ID does really well is creating user logins, accounts and profile. It is very easy to create them, manage them and delete them. It is fast and reliant.
  • Limit access or authorization feature. We can allow different levels of authorization and access. So that not all the employees would have access to all the data. Only some relaible employees would have access and power to change anything.
  • Mutli factor authentication feature is also a really good feature to secure data. Even overseas vendors need MFS to login which gives double protection to our data.
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Cons
  • This time, I investigated it in advance, and it worked as expected, so I don't have any specific ideas for improvement.
  • Additionally, if we were using another IDAAS, it would have been beneficial to have knowledge on how to integrate it with Google tools, along with some relevant case studies.
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  • Troubleshooting diagnostic logs effectively requires VS Code
  • Group and role management requires additional effort
  • The programming model (XML) could use some developer experience love
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Usability
I chose Google because I thought it would be the best fit, but I didn't fully consider other cloud platforms (Azure, AWS, etc.), so I rated it 8. We assume that current Japanese users are familiar with Google, because we feel that there are far more people with Google email addresses than those with IDs on other cloud services.
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Microsoft Entra External ID is an all round solid product, and certainly delivers the solution to our needs well. Through use we found that Pupil's become 'experts in avoidance', if they can forget their login details or indeed their device used for MFA, they will and then use that as the excuse for not accessing/completing their assignments. If more MFA options were available (such as delegated MFA) this would really help iron out our entire end user experiences
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Alternatives Considered
We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we simply added more authentication options. This also ensures we are prepared for future use when multi-factor authentication becomes available for user apps on the IBM Cloud.
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For us as we already used microsoft platforms it made perfect sense to remain within one eco system rather than split external ID systems if we could. We did however look closely at AWS as a comparison and chose Microsoft Entra External ID based on our end users (familiarity) with microsoft authentication and deployment routines. We also found that Microsoft gave more sovereignty assurances with our data.
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Return on Investment
  • From a business perspective, there were two steps.
  • First, we switched from our in-house ID management system to a cloud service. This allowed us to focus our development resources on application development.
  • At the same time, we were able to localize the handling of personal information, which resulted in increased efficiency in management aspects, including handling external inquiries, and in the development of encryption.
  • The second step was adding Google Cloud Identity as an option.
  • This allows more users to easily use our services. It can be said that this has improved user convenience.
  • I expect Google to accommodate future changes in authentication requirements, such as biometric authentication.
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  • Having monthly active users billing was cost-effective.
  • Helped with the IT support that was already managing the Azure platform of the company; this helped to manage the costs better and optimize them.
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ScreenShots