Google Cloud Pub/Sub vs. Microsoft Azure

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Cloud Pub/Sub
Score 8.8 out of 10
N/A
Google offers Cloud Pub/Sub, a managed message oriented middleware supporting many-to-many asynchronous messaging between applications.N/A
Microsoft Azure
Score 8.4 out of 10
N/A
Microsoft Azure is a cloud computing platform and infrastructure for building, deploying, and managing applications and services through a global network of Microsoft-managed datacenters.
$29
per month
Pricing
Google Cloud Pub/SubMicrosoft Azure
Editions & Modules
No answers on this topic
Developer
$29
per month
Standard
$100
per month
Professional Direct
$1000
per month
Basic
Free
per month
Offerings
Pricing Offerings
Google Cloud Pub/SubMicrosoft Azure
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe free tier lets users have access to a variety of services free for 12 months with limited usage after making an Azure account.
More Pricing Information
Community Pulse
Google Cloud Pub/SubMicrosoft Azure
Features
Google Cloud Pub/SubMicrosoft Azure
Infrastructure-as-a-Service (IaaS)
Comparison of Infrastructure-as-a-Service (IaaS) features of Product A and Product B
Google Cloud Pub/Sub
-
Ratings
Microsoft Azure
8.5
27 Ratings
3% above category average
Service-level Agreement (SLA) uptime00 Ratings8.126 Ratings
Dynamic scaling00 Ratings8.725 Ratings
Elastic load balancing00 Ratings8.624 Ratings
Pre-configured templates00 Ratings8.225 Ratings
Monitoring tools00 Ratings8.326 Ratings
Pre-defined machine images00 Ratings8.424 Ratings
Operating system support00 Ratings9.026 Ratings
Security controls00 Ratings8.626 Ratings
Automation00 Ratings8.224 Ratings
Best Alternatives
Google Cloud Pub/SubMicrosoft Azure
Small Businesses
Amazon SNS
Amazon SNS
Score 8.8 out of 10
DigitalOcean Droplets
DigitalOcean Droplets
Score 9.4 out of 10
Medium-sized Companies
Apache Kafka
Apache Kafka
Score 8.6 out of 10
SAP on IBM Cloud
SAP on IBM Cloud
Score 9.0 out of 10
Enterprises
Apache Kafka
Apache Kafka
Score 8.6 out of 10
SAP on IBM Cloud
SAP on IBM Cloud
Score 9.0 out of 10
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User Ratings
Google Cloud Pub/SubMicrosoft Azure
Likelihood to Recommend
9.8
(7 ratings)
8.8
(96 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(17 ratings)
Usability
10.0
(2 ratings)
8.3
(36 ratings)
Availability
10.0
(1 ratings)
6.8
(2 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.8
(3 ratings)
9.0
(27 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google Cloud Pub/SubMicrosoft Azure
Likelihood to Recommend
Google
If you want to stream high volumes of data, be it for ETL streaming or event sourcing, Google Cloud Pub/Sub is your go-to tool. It's easy to learn, easy to observe its metrics and scales with ease without additional configuration so if you have more producers of consumers, all you need to do is to deploy on k8s your solutions so that you can perform autoscaling on your pods to adjust to the data volume. The DLQ is also very transparent and easy to configure. Your code will have no logic whatsoever regarding orchestrating pubsub, you just plug and play. However, if you are not in the Google Cloud Pub/Sub environment, you might have trouble or be most likely unable to use it since I think it's a product of Google Cloud.
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Microsoft
Azure is particularly well suited for enterprise environments with existing Microsoft investments, those that require robust compliance features, and organizations that need hybrid cloud capabilities that bridge on-premises and cloud infrastructure. In my opinion, Azure is less appropriate for cost-sensitive startups or small businesses without dedicated cloud expertise and scenarios requiring edge computing use cases with limited connectivity. Azure offers comprehensive solutions for most business needs but can feel like there is a higher learning curve than other cloud-based providers, depending on the product and use case.
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Pros
Google
  • With a pub/sub architecture the consumer is decoupled in time from the publisher i.e. if the consumer goes down, it can replay any events that occurred during its downtime.
  • It also allows consumer to throttle and batch incoming data providing much needed flexibility while working with multiple types of data sources
  • A simple and easy to use UI on cloud console for setup and debugging
  • It enables event-driven architectures and asynchronous parallel processing, while improving performance, reliability and scalability
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Microsoft
  • Microsoft Azure is highly scalable and flexible. You can quickly scale up or down additional resources and computing power.
  • You have no longer upfront investments for hardware. You only pay for the use of your computing power, storage space, or services.
  • The uptime that can be achieved and guaranteed is very important for our company. This includes the rapid maintenance for security updates that are mostly carried out by Microsoft.
  • The wide range of capabilities of services that are possible in Microsoft Azure. You can practically put or create anything in Microsoft Azure.
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Cons
Google
  • Would be nice if the queue could be extended beyond 7 days.
  • We found it a bit tricky replay unacknowledged messages when needed.
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Microsoft
  • The cost of resources is difficult to determine, technical documentation is frequently out of date, and documentation and mapping capabilities are lacking.
  • The documentation needs to be improved, and some advanced configuration options require research and experimentation.
  • Microsoft's licensing scheme is too complex for the average user, and Azure SQL syntax is too different from traditional SQL.
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Likelihood to Renew
Google
It serves all of our purposes in the most transparent way I can imagine, after seeing other message queueing providers, I can only attest to its quality.
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Microsoft
Moving to Azure was and still is an organizational strategy and not simply changing vendors. Our product roadmap revolved around Azure as we are in the business of humanitarian relief and Azure and Microsoft play an important part in quickly and efficiently serving all of the world. Migration and investment in Azure should be considered as an overall strategy of an organization and communicated companywide.
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Usability
Google
It is easy to create Google Cloud Pub/Sub topics from both Web Console and CLI commands.
Google Cloud Pub/Sub supports creation of one or more subscriptions.
By supporting a BigQuery Pub/Sub subscription to automatically write to a BigQuery table it simplifies development by avoiding implementation of a custom micro service for writes to BigQuery.
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Microsoft
As Microsoft Azure is [doing a] really good with PaaS. The need of a market is to have [a] combo of PaaS and IaaS. While AWS is making [an] exceptionally well blend of both of them, Azure needs to work more on DevOps and Automation stuff. Apart from that, I would recommend Azure as a great platform for cloud services as scale.
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Reliability and Availability
Google
I have never faced a single problem in 4 years.
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Microsoft
It has proven to be unreliable in our production environment and services become unavailable without proper notification to system administrators
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Performance
Google
It's very fast, can be even better if you use protobuf.
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Microsoft
No answers on this topic
Support Rating
Google
They have decent documentation, but you need to pay for support. We weren't able to answer all our questions with the documentation and didn't have time to setup support before we needed it so I can't give it a higher rating but I think it tends to be a bit slow unless you're a GCP enterprise support customer.
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Microsoft
We were running Windows Server and Active Directory, so [Microsoft] Azure was a seamless transition. We ran into a few, if any support issues, however, the availability of Microsoft Azure's support team was more than willing and able to guide us through the process. They even proposed solutions to issues we had not even thought of!
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Implementation Rating
Google
No answers on this topic
Microsoft
As I have mentioned before the issue with my Oracle Mismatch Version issues that have put a delay on moving one of my platforms will justify my 7 rating.
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Alternatives Considered
Google
Having used Amazon Web Services SNS & SQS I can say that even if the latter may offer more features, Google Cloud Pub/Sub is easier to use. On the other hand, usage of SNS & SQS as well as documentation and troubleshooting is easier with the AWS solution. Since we are not using GCP only for Pub/Sub the choice depends on other variables.
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Microsoft
As I continue to evaluate the "big three" cloud providers for our clients, I make the following distinctions, though this gap continues to close. AWS is more granular, and inherently powerful in the configuration options compared to [Microsoft] Azure. It is a "developer" platform for cloud. However, Azure PowerShell is helping close this gap. Google Cloud is the leading containerization platform, largely thanks to it building kubernetes from the ground up. Azure containerization is getting better at having the same storage/deployment options.
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Scalability
Google
You can just plug in consumers at will and it will respond, there's no need for further configuration or introducing new concepts. You have a queue, if it's slow, you plug in more consumers to process more messages: simple as that.
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Microsoft
No answers on this topic
Return on Investment
Google
  • Increased Efficiency with reliable and Google managed services up all the time wit Disaster Recovery in place as well
  • Definitely Lower costs being a cloud based solution and easier to setup
  • Faster Project delivery and go to market plan for the business use cases basis this technology at the back end
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Microsoft
  • For about 2 years we didn't have to do anything with our production VMs, the system ran without a hitch, which meant our engineers could focus on features rather than infrastructure.
  • DNS management was very easy in Azure, which made it easy to upgrade our cluster with zero downtime.
  • Azure Web UI was easy to work with and navigate, which meant our senior engineers and DevOps team could work with Azure without formal training.
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ScreenShots