Google Search Ads 360 vs. Swoop

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.

Incentivized

• Large inventory to acquire impressions and clicks
• Engagement results indicate strong audience interest
• Managed service very helpful and engaging for better performance

Incentivized

• Would like to have visibility of revenue performing sites and targeting
• 1st party integration with doubleclick would simplify implementation
• Have more refined targeting specific to audiences

Incentivized

Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.

Incentivized

• Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
• Form complete conversion goal for a separate tactic was not met and was too high
• Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal

Incentivized