GroundTruth vs. Tapjoy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GroundTruth
Score 7.7 out of 10
N/A
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
Tapjoy
Score 7.5 out of 10
N/A
N/AN/A
Pricing
GroundTruthTapjoy
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GroundTruthTapjoy
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GroundTruthTapjoy
Top Pros
Top Cons

No answers on this topic

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User Ratings
GroundTruthTapjoy
Likelihood to Recommend
8.6
(3 ratings)
8.0
(2 ratings)
User Testimonials
GroundTruthTapjoy
Likelihood to Recommend
xAd
It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)
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Tapjoy
Tapjoy is awesome when you wish to advertise your app. User traffic can be achieved through campaigns. The engagement rate can be increased, which in turn increases business sales. The smart search option is very accurate and time-saving; I was able to search the term like ticket id. High revenue can be achieved.
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Pros
xAd
  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions
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Tapjoy
  • Get installs at the correct target
  • Easy of use
  • Big inventory
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Cons
xAd
  • Adding a save option sometimes when you don’t hit next the work you are using is lost.
  • Adding in app recommendations
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Tapjoy
  • long term retention can be improved.
  • Little confusing navigation.
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Alternatives Considered
xAd
GroundTruth was recommended to us by a vendor and was the only product we evaluated
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Tapjoy
They have very different model of business, but I would use TapJoy as a complement of this other products. So you can expand the inventory where you buy ads and be able to scale more rapidly the growth of your mobile app.
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Return on Investment
xAd
  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs
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Tapjoy
  • UI/UX is little confusing.
  • Rewards are less.
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ScreenShots