GroundTruth vs. Visa Commerce Network

GroundTruth

GroundTruth

4 Reviews and Ratings

Visa Commerce Network

Visa Commerce Network

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
GroundTruth	Score 6.2 out of 10	N/A	GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.	N/A
Visa Commerce Network	Score 7.9 out of 10	N/A	Visa Commerce Network (formerly TrialPay) is a transactional advertising and app monetization suite of software developed by the company of the same name acquired by Visa in February 2015. Visa Commerce Network provides merchant advertisers with unique access and reach across a diverse set of participating publishers’ audiences. Coupled with Visa purchase data, the user can target customers with card-linked offers—while they’re using popular apps and commerce websites—based on how they spend…	N/A

Pricing

GroundTruth

Visa Commerce Network

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
GroundTruth	Visa Commerce Network
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	GroundTruth	Visa Commerce Network

Best Alternatives
	GroundTruth	Visa Commerce Network
Small Businesses	Google AdMob Score 6.2 out of 10	Google AdMob Score 6.2 out of 10
Medium-sized Companies	Yahoo Ads Score 6.0 out of 10	Yahoo Ads Score 6.0 out of 10
Enterprises	Marin Software Score 9.1 out of 10	Marin Software Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	GroundTruth	Visa Commerce Network
Likelihood to Recommend	8.6 (3 ratings)	7.0 (1 ratings)

User Testimonials
	GroundTruth	Visa Commerce Network
Likelihood to Recommend	xAd It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.) Incentivized Mike McPeak Growth Marketing Director Read full review	Visa Is great and easy to publish creatives. Incentivized MT Martin Turjanski Growth Engineer Read full review
Pros	xAd Launch digital ads campaigns Change creatives and rollout campaigns in minutes Target specific user personas for great conversions Incentivized Verified User Anonymous Read full review	Visa Plataform Api Cohorted Events Incentivized MT Martin Turjanski Growth Engineer Read full review
Cons	xAd Adding a save option sometimes when you don’t hit next the work you are using is lost. Adding in app recommendations Incentivized Darrell Canty Digital Marketing Analyst Read full review	Visa No answers on this topic
Alternatives Considered	xAd GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Mike McPeak Growth Marketing Director Read full review	Visa No answers on this topic
Return on Investment	xAd Helps improve conversion by 20% Time to create and rollout campaigns is reduced by half Help optimise and rationalise the operational overheads and costs Incentivized Verified User Anonymous Read full review	Visa No answers on this topic
ScreenShots