TrustRadius

HCL Unica vs. Roundforest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HCL Unica
Score 8.5 out of 10
N/A
HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.N/A
Roundforest
Score 0.0 out of 10
N/A
Roundforest has created an end-to-end shopping ecosystem comprised of its proprietary websites, native publisher solution, social shopping community, and email newsletters. Their technology identifies the best product for each customer and provide highly specific buying recommendations to take the uncertainty out of online shopping.N/A
Pricing
HCL UnicaRoundforest
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HCL UnicaRoundforest
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
HCL UnicaRoundforest
Considered Both Products
HCL Unica
Eric Bahme | TrustRadius Reviewer
Eric Bahme
Marketing Campaign Manager
Chose HCL Unica
The Salesforce application can handle simple campaigns but I wasn’t convinced that I could handle medium to more complex campaigns that involved detailed changing data.
Gabriel Racine | TrustRadius Reviewer
Gabriel Racine
Analyste CRM & gestion de contacts
Chose HCL Unica
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call …
Verified User
Anonymous
Chose HCL Unica
IBM Campaign is much more advanced and powerful than IBM Eloqua providing many features to play and manipulate the data for Marketers. The good thing about IBM Campaign is that is does not try to solve every problem because it's not a complete marketing automation software like …
Verified User
Anonymous
Chose HCL Unica
Adobe is a tough competitor, and it's fair to say that you can get the same quality of service from Adobe. Speaking as an Adobe fanboy, it's easy to say that I'm biased – however, from a price standpoint, IBM is cheaper, and you get the same results. I will say that IBM doesn't …
Verified User
Anonymous
Chose HCL Unica
Unica compares very well against other tools such as SAS CM and Teradata. It is easier to use. However, SAS CM has more built in value added components and Teradata supports highly complex segmentation and campaigns rapid execution a little better. Alterian does not support …
Verified User
Anonymous
Chose HCL Unica
The consultants of UNICA where very good at their job, fast and efficient. They always had a very convincing answer to our questions.
Tim Biddiscombe | TrustRadius Reviewer
Tim Biddiscombe
Principal Consultant
Chose HCL Unica
Against all the other applications, IBM EMM stands head and shoulders above the others, in terms of sophistication & diverse capabilities - with Neolane being the closest.
MM
Myles Mckee
Marketing Specialist
Chose HCL Unica
Similar approach to data processing but different applications.
Verified User
Anonymous
Chose HCL Unica
Alterian is limited on the database side and can limit the amount of reporting and analysis that can be done. Because Unica can support a variety of platforms, this limitation does not exist.
Brent Banning | TrustRadius Reviewer
Brent Banning
Most recently Senior Client Services Manager & Client Services Team Leader
Chose HCL Unica

It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be …

Justin Russell | TrustRadius Reviewer
Justin Russell
Marketing Unica Database Administrator
Chose HCL Unica
We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica.
Verified User
Anonymous
Chose HCL Unica
Adobe is more advanced. I would choose an Adobe product if I needed to purchase one.
Roundforest

No answer on this topic

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HCL UnicaRoundforest
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User Ratings
HCL UnicaRoundforest
Likelihood to Recommend
9.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
3.0
(0 ratings)
-
(0 ratings)
Implementation Rating
7.2
(0 ratings)
-
(0 ratings)
User Testimonials
HCL UnicaRoundforest
Likelihood to Recommend
Extremely well integrated in the TelCos and Financial Services areas. Retail & Online Gaming are the next big sectors. Real Time capabilities via IBM Interact are starting to come to the fore as marketers start to understand the necessity for true reactive CRM. Additional functionality using IBM Distributed Marketing is also another very powerful area for the future, allowing regional marketers to fill out web based forms, which initiate and run flowcharts & email delivery automatically.
Tim Biddiscombe | TrustRadius Reviewer
Tim Biddiscombe
Principal Consultant
Read full review
No answers on this topic
Pros
  • Campaign treats a marketing campaign as a discrete entity that is made up of one or more flowcharts, which are in turn comprised of one or more processes.
  • IBM Campaign performs actual data manipulation live.
  • Users do not need to know SQL to design campaigns.
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers.
  • It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap.
VV
Vasu Vetcha
Sr.Campaign Designer
Read full review
No answers on this topic
Likelihood to Renew
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
Verified User
Anonymous
Read full review
No answers on this topic
Usability
I think it is easy to use, if you don't have to do to complex selections.
Verified User
Anonymous
Read full review
No answers on this topic
Support Rating
I didn't use the Unica support since it is with IBM, only before.
Verified User
Anonymous
Read full review
No answers on this topic
Implementation Rating
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer
Gabriel Racine
Analyste CRM & gestion de contacts
Read full review
No answers on this topic
Return on Investment
  • We’ve been able to send out Thousands of communications and generate over 1 billion touches per year because of the speed and flexibility of the tool.
  • We’ve helped our marketing partners achieve or exceed some very lofty goals in the past two years because of the tool
Eric Bahme | TrustRadius Reviewer
Eric Bahme
Marketing Campaign Manager
Read full review
No answers on this topic
ScreenShots

HCL Unica Screenshots

Screenshot of HCL Unica Deliver is the email marketing and messaging execution module of the HCL Unica platform. Its scalable digital messaging engine helps enterprise marketers design, personalize, and send high-volume, data-driven communications across multiple customer engagement channels. It’s built for complex and compliant omni-channel campaigns with advanced segmentation, behavioral triggers, and real-time customer data. Key channels supported include: • Email — for personalized bulk and trigger-based mailings. • SMS — send text messages to mobile subscribers. • WhatsApp — conversational and promotional messaging. • In-app and Push notifications — mobile push alerts via apps.