HubSpot Content Hub vs. Hygraph

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Content Hub
Score 8.0 out of 10
N/A
Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.
$20
per month
Hygraph
Score 9.0 out of 10
N/A
Hygraph (previously GraphCMS) is a native GraphQL Headless Content Management System (CMS) and now evolved as a Federated Content Platform, enabling teams across the world to unify, structure, enrich and distribute content from anywhere to anywhere.
$299
per month
Pricing
HubSpot Content HubHygraph
Editions & Modules
Starter
$20
per month per seat
Content Hub Professional
$500
per month 3 seats included, $50 for each additional seat
Content Hub Enterprise
$1500
per month 5 seats included, $75 for each additional seat
Professional
$299
per month per project
Scale
$899
per month per project
Enterprise
Custom
Offerings
Pricing Offerings
HubSpot Content HubHygraph
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAnnual commitment required. A discount is offered for annual billing.35% discount for annual pricing.
More Pricing Information
Community Pulse
HubSpot Content HubHygraph
Considered Both Products
HubSpot Content Hub

No answer on this topic

Hygraph
Chose Hygraph
We picked GraphCMS since it used Graph API and easily integrated it into our Gatsby website. It was also cheap (free) and easy to test out the product, making it easier to prove to our company we should pay for the product in the long run. Lastly, it seems to have a bunch of …
Features
HubSpot Content HubHygraph
Hybrid CMS
Comparison of Hybrid CMS features of Product A and Product B
HubSpot Content Hub
-
Ratings
Hygraph
8.7
1 Ratings
0% above category average
Collaborative editing00 Ratings8.01 Ratings
Content templates00 Ratings10.01 Ratings
Approval and authoring workflows00 Ratings8.01 Ratings
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HubSpot Content HubHygraph
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User Ratings
HubSpot Content HubHygraph
Likelihood to Recommend
7.6
(18 ratings)
8.0
(1 ratings)
Likelihood to Renew
6.0
(1 ratings)
-
(0 ratings)
Usability
7.8
(8 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HubSpot Content HubHygraph
Likelihood to Recommend
HubSpot
If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
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Hygraph
I would recommend GraphCMS to anyone who is also using Gatsby to build their website. If not, I would recommend them to consider GraphCMS but also consider other options. GraphCMS is a tool in which you are responsible to make the most out of it, but sometimes this requires more time and knowledge than a normal engineer may be able to handle. But with more time and attention, the reward of off-lifting content creation from the developers is a huge time saver in the long run.
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Pros
HubSpot
  • Asset control is super easy if your willing to create folder structures that make sense
  • Drag and drop building elements are great, even if you create custom blocks
  • control of domains and how they link into your main system is super easy
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Hygraph
  • GraphCMS is easy to work with from the "non-engineer" side of things.
  • GraphCMS is very flexible on what data models we can create and how those models are formed.
  • GraphCMS uses Graph API, which is easy to write (compared to older API patterns).
Read full review
Cons
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
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Hygraph
  • GraphCMS is very expensive at the enterprise level.
  • GraphCMS requires deep knowledge of the system and requires lots of time to be efficient with it (especially around creating specific data patterns/relationships).
  • Multiple times a day, the system will give us errors when attempting to save something but the errors are unclear as to what went wrong (can be irritating).
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Likelihood to Renew
HubSpot
I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
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Hygraph
No answers on this topic
Usability
HubSpot
HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
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Hygraph
No answers on this topic
Reliability and Availability
HubSpot
As of now we didn't face any application errors and unplanned outages.
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Hygraph
No answers on this topic
Performance
HubSpot
Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
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Hygraph
No answers on this topic
Support Rating
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Hygraph
No answers on this topic
Online Training
HubSpot
Pretty easy and resources available at fingertips.
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Hygraph
No answers on this topic
Implementation Rating
HubSpot
Yes, recreation of landing pages, forms and email templates.
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Hygraph
No answers on this topic
Alternatives Considered
HubSpot
We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
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Hygraph
We picked GraphCMS since it used Graph API and easily integrated it into our Gatsby website. It was also cheap (free) and easy to test out the product, making it easier to prove to our company we should pay for the product in the long run. Lastly, it seems to have a bunch of support from other developers which makes us confident will be around for a while (and we won't need to replace it anytime soon). Note: I also looked at Directus and DatoCMS but these were not options within TrustRadius
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Scalability
HubSpot
Because it aligns with our goals and streamlined all the hubspot at one place.
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Hygraph
No answers on this topic
Return on Investment
HubSpot
  • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
  • Practicality when creating articles and content
  • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
  • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
  • Practicidad al momento de crear artículos y contenido
  • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
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Hygraph
  • Better use of time for our engineers in the long run.
  • More control of content for people outside of the engineer team.
  • Allows people to edit the content on their own, so they don't need to wait until a developer is available to add something to the website.
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ScreenShots