Hubspot CMS - Was the best but now getting better.
Updated May 29, 2025

Hubspot CMS - Was the best but now getting better.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CMS Hub

The Hubspot CMS hub has been primarily used for: 1. Creating website and marketing landing pages; 2. Creating newsletters through the design manager. Hubspot has our entire user database, and it is easier for us to categorize users by their product and website behaviour and accordingly target them. It is good to have everything customer-related in one spot. Recently, we've added podcasts to our marketing strategy, so Hubspot will be very helpful in deploying those.

Pros

  • Design Manager helps you design decent web pages and emails with less effort. Hubspot's designer manager is one of the best and most powerful yet easy to use.
  • Hubspot allows you to host your website and landing pages, which ensures that your marketing campaigns' conversions are correctly attributed.
  • Hubspot allows you to host your website and landing pages, which puts all your pages under one roof and makes them easier to manage and deploy.

Cons

  • Hubspot's blog editor isn't that great. We ended up building our own CMS specifically for blogs using Strapi.
  • Working collaboratively with the design manager isn't possible. It would be nice if there were a way to get feedback from the team.
  • Hubspot was where we hosted our landing pages for our first couple of events, so anything that we got out of it was partly because of it. So, the event itself was successful. but shipping faster is where Hubspot came in handy so that we could focus on other marketing activities. We have easily had 1500+ attendees just because we were able to ship our pages faster.
  • Our newsletter ran on Hubspot CMS for the longest time, and it had an open rate of >28%, which was pretty great.
  • Our time to take our webpages live or design monthly newsletter was easily cut 70% just because of existing templates that we could just duplicate and change content.
The newer features of Hubspot CMS need a lot of hands-on training, and there is a bit of a learning curve with AI integrations coming everywhere. But in general, Hubspot CMS is actually quite easy to use. Hubspot's product managers have really thought out quite a bit in terms of the pain points and workflows of mid-market companies.
Hubspot CMS is way more powerful in its vanilla form, but at the same time, it is very easy to use and learn. But if you want something super custom to your designs and workflow, Strapi and Customer.io might be better in some ways. Customer.io also focuses on a particular problem statement, so it doesn't have the kind of integration and overlap that Hubspot CMS has with other products in Hubspot Suites like the sales hub, crm, or the very powerful workflows.

Do you think HubSpot Content Hub delivers good value for the price?

Yes

Are you happy with HubSpot Content Hub's feature set?

Yes

Did HubSpot Content Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot Content Hub go as expected?

Yes

Would you buy HubSpot Content Hub again?

Yes

If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.

Using HubSpot CMS Hub

10 - 1. COO and GTM team (4)
2. Marketing agency we have contracted (4)
3. Product Managers (2)
3 - Amongst ourselves, we usually manage the processes and content across the board. We had help while setting it up, but we do not have anybody dedicated managing it.

We do have a few frontend developers (inside the company) who help us whenever we run into technical challenges.
  • Building marketing landing pages for SEM
  • Blog management
  • Designed a website or part of it in CMS hub, and then deployed it elsewhere.
  • I don't think we are utilizing the entire suite of options that CMS Hub Professional offers us.
  • AI Remixes might be helpful in generating multi-platform and multi-format content.
I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)

Using HubSpot CMS Hub

ProsCons
Like to use
Consistent
Quick to learn
Convenient
None
  • Designing landing pages
  • Managing case studies, podcasts and blogs

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