IBM Netezza Performance Server vs. Mapp Intelligence, powered by Webtrekk

We can query the data source and treat multiple databases
as one with IBM Netezza Performance Server.



While delivering fast and reliable analytical performance, the IBM Netezza Performance Server requires minimal configuration and ongoing
management.



To drive organizational performance, Netezza Performance
Server automatically simplifies data and AI to centralize all analytics
activities on the device, exactly where the data resides.



For data processing and application dashboards, IBM Netezza
Performance Server is quite beneficial.





IBM Netezza Performance Server simplifies event setup
by notifying you when a hardware component fails, allowing you to quickly
replace it.

Incentivized

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

Incentivized

• IBM Netezza Performance Server enables capabilities to integrate with leading ETL solutions.
• Data can be exported from the IBM Netezza Performance Server to a variety of formats, including Excel.
• We can prioritize specific users and queries using IBM Netezza Performance Server.

Incentivized

• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

Incentivized

• More tech support may make it easier as it is only limited to be done via company representatives
• Overhead cost for replacements and services looks like it is high compared to others
• Integration with other cloud based application will be great

Incentivized

• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

Incentivized

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Incentivized

Netezza is sufficient against similar products. It comes down to personal preference, I'd love to have the data objects popping up as I type but some people may not like it.

Incentivized

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

Incentivized

• The appliance is all in one so we have all licenses and support contracts under one roof.
• The cost is expensive so ROI may take time to be realized.
• If done correctly, then Netezza provides the opportunity for huge ROI.

Incentivized

• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

Incentivized