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IBM watsonx.data intelligence vs. LiveRamp Data Collaboration Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM watsonx.data intelligence

    Score9.2 out of 10
    N/AIBM® watsonx.data intelligence provides data governance software (formerly IBM Knowledge Catalog) that provides a data catalog to automate data discovery, data quality management and data protection - for both structured and unstructured data.N/A

    LiveRamp Data Collaboration Platform

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    LiveRamp is an enterprise Data Collaboration and Identity Resolution platform designed to connect, resolve, and activate first-party consumer data across advertisers, digital publishers, marketing platforms, data providers, and commerce media networks. The platform utilizes privacy-preserving identity matching (AbiliTec) and data clean room infrastructure to enable multi-party data sharing, audience segment activation, and cross-channel measurement without exposing underlying personally…N/A
    Pricing
    IBM watsonx.data intelligenceLiveRamp Data Collaboration Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IBM watsonx.data intelligenceLiveRamp Data Collaboration Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsIBM watsonx.data intelligence's pricing that scales with usage and functionality. watsonx.data intelligence can be deployed in various environments such as cloud, hybrid, or on-premises. The on-premises offering is available via subscription or perpetual licenses, charged with a consumption-based Resource Unit model. The SaaS offering is available via Resource Units or Instances, with the ability to upgrade to higher tiers as needed.—
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    User Ratings
    IBM watsonx.data intelligenceLiveRamp Data Collaboration Platform
    Likelihood to Recommend
    8.7
    (3 ratings)
    7.7
    (3 ratings)
    User Testimonials
    IBM watsonx.data intelligenceLiveRamp Data Collaboration Platform
    Likelihood to Recommend
    IBM
    The IBM Watson Knowledge Catalog is most well suited for large companies. With large companies storing data for a long amount of time, this can be helpful to allow all team members to find documents with ease. It would be less appropriate for storage that is deleted very often or does not needs to be saved for long amounts of time.
    Incentivized
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    LiveRamp
    For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
    Incentivized
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    Pros
    IBM
    • Data discovery.
    • Technical Data Lineage.
    • Business Data Lineage.
    • Data .
    • Multiple Data Catalog Management.
    • Creation of Governance Rules.
    • Data Masking.
    Incentivized
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    LiveRamp
    • The interface makes sense and is usable.
    • Automated cleansing.
    • Can assist in revenue generation for website.
    • Great customer support.
    Incentivized
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    Cons
    IBM
    • I think an industry-specific data catalog service will be good.
    • Effective alignment of IBM consulting services and bringing in an Industry point of view will be great.
    • Effective reach out like roadshows, etc. will be good.
    Incentivized
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    LiveRamp
    • Better UI
    • API connectivity
    • More complex ETL processes
    Incentivized
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    Usability
    IBM
    It is very easy to use and very intuitive Es muy sencilla de utilizar y muy intuitiva
    Incentivized
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    LiveRamp
    No answers on this topic
    Alternatives Considered
    IBM
    The IBM Watson Knowledge Catalog is a great amount of storage for the price. It is easily accessed by all users in the company. It provides great search features and clear pathways to locate documents. This is great for the team and our client when needing access to a specific document.
    Incentivized
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    LiveRamp
    LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
    Incentivized
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    Return on Investment
    IBM
    • The negative note: is that it needs to have a very secure cloud infrastructure and with its data well defined for integration with other databases.
    • The positive point: allows for quick data discoveries aiding a quick implementation of privacy programs.
    Incentivized
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    LiveRamp
    • Has helped us to be able to monetize website.
    • Saves us a lot of time and thus money.
    Incentivized
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    ScreenShots

    LiveRamp Data Collaboration Platform Screenshots

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