Alooma vs. Improvado

Very appropriate for managing an ELT stack -- Alooma handles the 'E' and 'L' pieces very well. Due to the way transformation is setup, it is more on the lightweight side of things and thus works for this kind of stack. For more traditional ETL stacks, Alooma would probably not be the right fit.

Incentivized

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.

• Transformation of data before entering the data warehouse -- allows for a consistent/understandable schema for analytics teams.
• Adding of additional data sources: Alooma has a large library of pre-built, common 3rd party vendors for which data is often needed to be ETL-ed.

Incentivized

• ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
• Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
• Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
• Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
• Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.

• More tools on managing the data warehouse itself. Although great on the ingest and transformation of data, more help provided by the tool on managing the outputs would be welcome.
• Increase possibilities in the transformation step, rather than single event transformations.

Incentivized

• Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
• The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.

Haven't used the alternatives, since Alooma was one of the earlier ones to the market. From a cursory viewing, however, the features seem to match relatively similarly.

Incentivized

We chose Improvado for the following reasons:

• Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
• We connected our CRM to our analytics tool and as ad account;
• Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
• Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
• Google Ads auto-connect new ad accounts.

Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:

• With Funnel we’d have to set up an extraction process for each campaign and account manually;
• The more accounts you need to connect or integrations to use, the more you’ll pay;
• Limited data storage options;
• Complicated account export. We had to filter accounts to export through the custom filter rules.

• Allowing for additional data sources to more automation capability around monitoring the business is a huge ROI

Incentivized

• Increased ROI
• Improved cost of acquisition analysis
• Improved CPA, CPI, CPL report drawing process