A great vendor to manage an ELT stack
- Transformation of data before entering the data warehouse -- allows for a consistent/understandable schema for analytics teams.
- Adding of additional data sources: Alooma has a large library of pre-built, common 3rd party vendors for which data is often needed to be ETL-ed.
Cons
- More tools on managing the data warehouse itself. Although great on the ingest and transformation of data, more help provided by the tool on managing the outputs would be welcome.
- Increase possibilities in the transformation step, rather than single event transformations.
- Allowing for additional data sources to more automation capability around monitoring the business is a huge ROI